FREE TOOLS

ROI Calculator

Compare the price of your current sales stack with lemlist so you can assess how much you can save.

How to use the ROI Calculator

Input either the number of meetings you want to generate each month with your team or the forecasted revenue you're aiming at.
Complete your average metrics with your current average reply rate, reply-to-meeting rate, meeting-to-closing rate, and average deal size.
Select which channels you use among email, LinkedIn, and phone, as well as the number of people in your team. Check the results and your forecasted ROI.

Frequently Asked Questions

What is the lemlist ROI Calculator?

The lemlist ROI Calculator helps you estimate the return on investment (ROI) of your outreach campaigns. It calculates your potential pipeline revenue based on your meetings, conversion rates, and deal size.

How does the ROI calculation work?

The tool takes into account:

  • Your monthly meeting goal
  • Your reply and conversion rates
  • Your average deal size
  • Your outreach costs (licenses & additional credits)It then calculates your expected revenue and ROI based on these inputs.
What do the metrics in the funnel mean?
  • Contacts – The number of prospects in your outreach.
  • Open Rate – The percentage of emails opened.
  • Reply Rate – The percentage of prospects who reply.
  • Meetings – The number of meetings booked based on your reply-to-meeting rate.
Can I customize the inputs?

Yes! You can adjust your meeting goals, reply rates, deal size, and outreach channels to see how different strategies impact your ROI.

What does the “lemlist cost” section show?

This section calculates the total monthly cost of your lemlist licenses and additional credits, giving you a clear view of your investment.

What does an ROI of 157 mean?

An ROI of 157 means that for every $1 spent on outreach, you generate $157 in revenue.

How do I use this data to improve my outreach?

By tweaking your inputs, you can test different strategies and see how changes in reply rates, meeting conversions, or deal sizes impact your overall revenue.

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