How Mindee uses lemlist to double replies while saving 70% on the sales stack

Falling Behind: Why Mindee Needed a Change

Mindee, a 50-person B2B SaaS company, helps mid-sized businesses optimize document management with AI.

Their CRO, Michael, oversees revenue and the entire funnel across three teams: Marketing, Sales, and Customer Care.

The sales team consists of full-stack sales reps who handle both prospecting and closing.

A year and a half ago, Michael's team relied on Salesloft for prospecting. But their outreach metrics, reply rates and meetings booked, were dropping.

Michael initially blamed market saturation and rising email volumes but suspected deeper issues.

Our numbers were declining. Gmail and Microsoft’s changes made it harder to land in inboxes. Prospects were receiving more irrelevant emails.

Michael identified two critical problems:

1. Deliverability: Ensuring emails reach prospects’ inboxes instead of spam
2. Outreach Performance: Sending personalized, high-quality emails that stood out from competitors
   

How can we automate outbound sales without losing meaningful personalization? Should we focus on quality or quantity?

To tackle these issues, Michael decided to explore new tools, which led him to lemlist.

Unlocking Potential: How lemlist Solved Mindee's challenge

Michael set three criteria for choosing a new outreach solution:

1. Boost key metrics: Improve deliverability and reply rates.
2. Team adoption: Make it easy for the team to embrace.
3. Seamless UX: Automate without unnecessary complexity.

Michael hadn't heard of lemlist initially, but one of his sales reps tested the tool and presented the results.

An Account Executive ran a POC with lemlist and brought back incredible results. It checked all our boxes.

On performance, lemlist's AI-led personalization stood out by going beyond basic, template-based personalization.

It’s not just about adding a first name. lemlist helped us address the right use cases and deliver relevant information to prospects.

This approach aligned with their consultative selling framework, such as MEDIC. It allowed them to:

→ Pinpoint key pain points,
→ Tailor use cases to prospect needs.

Michael's team also started targeting CFOs as entry points, transforming them into internal champions during the sales process.

Our main target is Dev teams, but CFOs became a great entry point. With lemlist, we used prospecting to turn them into advocates.

Finally, they also extended lemlist's usage beyond prospecting to inbound reactivation:

→ Outbound Tasks: Prospecting, lead prep, and automation.
→ Inbound Tasks: Engaging MQLs and warm leads with personalized sequences.

lemlist redefined campaign creation, empowering marketing while allowing sales to focus on meaningful client interactions.

Game-Changing Results: Doubling Replies While Saving Big

lemlist's impact on deliverability and personalization led to a 2x increase in reply rates within months, strengthening their outreach efforts.

By centralizing lead generation, email warming, and tracking, Mindee reduced its sales stack costs by up to 70%.

Time savings were another critical win. Automation freed their full-stack sales team from time-consuming tasks like lead research and manual campaign setup.

Prospecting happened seamlessly, giving our team more time to focus on valuable activities like responding to emails and engaging with clients.

My CFO was thrilled. We doubled open and reply rates while cutting costs and saving time for the team.

Want the Full Playbook?

Check out the full interview with Michael to discover how Mindee achieved their results here:

Ready to transform your sales outreach? Sign up for a 14-day free trial of lemlist.