Sales Strategy

Utilisez ces modèles pour créer votre profil client idéal

lemlist team
LAST UPDATED
June 7, 2024
READING TIME
7 min.

La meilleure façon de savoir par où commencer pour rechercher votre client idéal est de savoir qui est votre client idéal.

Une fois que vous aurez créé votre profil client idéal, vous serez en mesure de préciser et de définir les personnes que vous souhaitez cibler et la manière dont vous souhaitez les aborder.

Ce processus peut sembler un peu intimidant, et chez lemlist, nous détestons vous voir en détresse.

Nous allons donc vous proposer un modèle que vous pouvez copier et coller ainsi que 5 logiciels différents que vous pouvez utiliser pour vous aider à créer votre personnalité d'acheteur.

Modèle de profil client idéal

Vous pouvez utiliser ce modèle vous-même et le remplir pour affiner votre profil client idéal. 

Si vous avez encore des doutes, nous avons également préparé des exemples de profils d'acheteurs pour toi.

Profil

  • Poste :
  • Ancienneté :
  • Loisirs :
  • Âge :
  • Lieu :

Buts et objectifs

  • Responsabilités (champ d'application) :
  • Points faibles :
  • Métrique concernée :
  • Problème tactique :
  • Cause fondamentale :
  • Impact sur les entreprises :
  • Résultat du rêve :

L'entreprise

  • Secteur d'activité :
  • Taille :
  • Raquette de recettes :
  • Public cible :
  • B2B ou B2C :

Sensibilisation

  • Intention :
  • Points de contact :
  • Quelles alternatives à votre produit/service utilisent-ils ?
  • Quel est le risque de ne pas résoudre le problème ?
  • Quels sont les avantages de l'utilisation du produit/service ?
  • Quelle ressource gratuite pouvez-vous proposer pour démarrer une conversation ?
  • Tonalité de la conversation :

Si vous recherchez d'autres options, nous laisserons ces modèles ici pour que vous puissiez faire votre choix !

Vous pouvez choisir ce modèle, sans image et axé sur les buts et objectifs de votre profil client idéal, plutôt que sur l'aspect commercial des choses.

Ce modèle vous aidera à définir la manière exacte dont vous allez aborder vos prospects. Les tactiques et les stratégies que vous utiliserez en fonction de leur personnalité.

Avec ce modèle, nous ne nous concentrons pas uniquement sur la personnalité de l'acheteur, mais nous analysons également les solutions que nous pouvons proposer pour nous positionner en tant que contact précieux.

Pour ce dernier modèle, nous vous donnons plus d'espace libre pour décider quels facteurs sont réellement importants pour vous lors de l'élaboration de votre personnalité d'acheteur et comment ils clarifieront votre approche.

Simplement, accédez au document, sélectionnez votre modèle préféré et remplissez-le !

Générateur personnel Iemlist

lemlist s'efforce d'être l'outil de sensibilisation le plus complet du marché, c'est pourquoi nous avons inclus dans notre boîte à outils le générateur de profils, dans lequel, en répondant à quelques questions, avec l'IA, vous pourrez créer un profil client idéal aussi complet que celui-ci ⬇️

lemlist team
Your source of actionable outreach tips and strategies that will help you get replies and grow your business.
Get weekly outreach tips
PARTAGER CET ARTICLE
Thanks! You've successfully subscribed to lemlist newsletter
Oops! Something went wrong while submitting the form.
G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization
Table
CDP Software
CRM Software
Approach
Data-centric
Customer-centric
Focus
Interactions across various channels and touchpoints, both online and offline.
Sales, marketing, and customer service interactions.
Functionality
Automatically collects, organizes, tags, and makes data available in real-time.
Helps businesses track customer interactions, sales pipelines, prospects, and service requests.
Goals
Personalized customer experiences across all channels.
Better customer relationships, streamlined processes, and improved profitability.
Benefits
Data integration, management, and accessibility, allowing for detailed analysis and segmentation.
Better communication within teams and with customers by organizing information about customer interactions and history.
Data Handling
Handles both identified and anonymous data, stitches together various data points.
Deals primarily with identified customer data.
Use Cases
Personalized marketing campaigns, targeted advertising, content customization across multiple channels.
Managing campaigns and leads, enhancing customer service, providing better customer support, increasing customer satisfaction and loyalty.
Examples
Insider, Bloomreach, Salesforce Marketing Cloud CDP
HubSpot, Salesforce Sales Cloud Lightning Professional, and Zoho CRM
CRM
Free plan
Best feature
Best for
Con
1. HubSpot CRM
square-check
Sales automation
Sales teams
Up to 1,000 contacts
2. Insightly
square-check
Custom fields
Basic needs
Not enough info about the free plan
3. Agile CRM
square-check
Deal and sales pipeline tracking
Small teams
Up to 10 users
4. Zoho CRM
square-check
Lead and contact management
Businesses of all sizes
Limited to 3 users
5. ClickUp
square-check
Unlimited tasks and unlimited members
Personal use
Up to 100MB storage
6. EngageBay
square-check
Live chat
Small and midsize enterprises
Up to 1,000 branded emails per month
7. Bitrix24
square-check
Unlimited users and 5 scrum teams
Big teams
Up to 5GB of cloud storage
8. FreshSales
square-check
Easy to use and simple setup
Beginners
Up to 3 users
9. Mailchimp
square-check
Very beginner friendly
Marketing teams
Send up to 500 branded emails per month
Type of Affiliate Marketing
Unattached
Related
Involved
Format
Paid advertising
Social media or YouTube channels
Dedicated website or blog
Focus
Quick income
Your niche
Your audience
Engagement with your audience
square-xmark
square-check
square-check
square-check
square-check
Very close connection with your audience
Pro
Little effort
Higher credibility thanks to your niche
Long-lasting and scalable
Con
Paid ads cost a lot
Potential for bias since you don’t use the thing you promote
Require time, effort, and dedication

Vous aimerez aussi les articles suivant

Sales Strategy

Comment débuter en marketing d'affiliation et générer des revenus rapidement (Guide 2024)

Votre guide étape par étape pour débuter en marketing d'affiliation et générer des revenus efficacement en 2024.
September 6, 2024
Sales Strategy

15 types de contenus de marketing d'affiliation à créer en 2024 (+ exemples)

Voici 15 idées de contenu de marketing d'affiliation pour inciter vos abonnés à cliquer sur vos liens promotionnels et à effectuer un achat.
September 4, 2024
Sales Strategy

Le marketing d'affiliation est-il un système pyramidal ? Tout ce que vous devez savoir

En 1 an, 11 milliards de dollars ont été perdus à cause d'un système pyramidal. Vous pensez sûrement que le marketing d'affiliation en soit-un. Voici tout ce que vous devez savoir sur les mythes les plus courants dans le secteur de l'affiliation.
August 29, 2024
Sales Strategy

6 Major Benefits of Affiliate Marketing in 2024

These are the 6 major benefits of choosing affiliate marketing as your go-to business model.
August 28, 2024
Sales Strategy

Comment fonctionne le marketing d'affiliation ?

Tout savoir sur le marketing d'affiliation, son fonctionnement et la façon dont vous pouvez gagner de l'argent.
August 28, 2024

What you should look at next

Recevez des conseils de prospection chaque semaine, dans votre boîte de réception, envoyé à plus de 210 000 personnes du monde entier !

S'inscrire à la newsletter lemlist
You've successfully subscribed to the lemlist newsletter!
Oops! Something went wrong while submitting the form.