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Deliverability
What is an Email Deliverability Audit?
lemlist team
December 21, 2023
|
7 min. read
lemlist team
LAST UPDATED
June 20, 2024
READING TIME
7 min.
An email deliverability audit is the process of analyzing your deliverability to figure out what issues could be affecting it.
By conducting a deliverability audit, you're not just improving your deliverability. You're also enhancing your chances of better inbox placement, a move that could potentially skyrocket your ROI.
This article explains what a deliverability audit is and why running one is essential if you want optimal deliverability to maximize your revenue.
Why conduct an audit?
Simply put:
By running an audit and taking action on the issues that come up during the audit, you can make more money.
Better deliverability means more people (sometimes dramatically more) will read your emails.
With more folks getting exposed to your expertly crafted emails, you will get more conversions.
The other side of the coin is neglecting your deliverability, which will inevitably lead to the pitch-dark scenario of you not making any money with your outreach.
Try this tool out and run your first cold email audit!
The importance and key steps
The importance and key steps of an email deliverability audit
Sender Reputation
Importance: Ensures your email address and domain are trusted by email servers.
Key Step: Conducting an in-depth analysis of the reputation of your email address and domain and taking steps to improve it like utilizing email deliverability tools like lemwarm.
Content Strategy
Importance: Ensuring the email content adheres to best practices to avoid being marked as spam.
Key Step: Performing a thorough review of your email content, focusing on elements that might trigger spam filters.
Audience Engagement and Email List Health
Importance: Maintaining a healthy, engaged email list to improve open and click-through rates.
Key Step: Assessing the quality and engagement level of your email list, identifying inactive or unresponsive subscribers.
Technical Compliance and Setup
Importance: Verifying that DNS records like SPF, DKIM, and DMARC are correctly set up for email authentication and deliverability.
Key Step: Examining the email infrastructure, including authentication setups and server configurations.
Delivery Metrics and Analysis
Importance: Data can be the first indication that your deliverability tanks.
Key Step: Analyzing data on email delivery success rates, bounces, and spam complaints to identify trends and areas for improvement.
How long does an email deliverability take?
The duration of an Email Deliverability Audit can vary depending on the size of your email operations and the complexity of your current setup. Typically, a thorough audit can take anywhere from a few days to several weeks. It involves detailed analysis at multiple levels, from technical setups to content and audience engagement.
Conclusion
For any kind of email marketing, especially outreach, periodic audits are necessary to ensure good deliverability.
More than just a tool for cold emailing, an email deliverability audit is vital for the health and effectiveness of your digital communication strategy.
It’s about understanding and enhancing the journey of your messages from the outbox to the inbox, ensuring they are seen and read by your audience.
lemlist team
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Learn the key differences between the email authentication protocols SPF and DKIM. Understand how these essential DNS operate and how they can boost your open rates.
Improve your email open rates and deliverability with free email deliverability tests that can help your emails reach the inbox and maintain a strong sender reputation.
Learn about the different types of bounces, why they're bad for your sender reputation, and 3 steps to reduce them and maximize your email outreach ROI.
