lemlist and its partners use cookies (or similar technology) to measure and analyse how our platform is used and to show ads based on your interests. By clicking "Accept", you agree to the above. You can change your preferences at any time in the Cookie Settings from the footer. For more info, check our Cookies Policy and Privacy Policy.
Deny
Manage
Accept
Manage cookies
Analytics
We need to measure events on this website. Why? Kinda like counting calories to have a good line.
Advertisement
No boring ads chasing you all over the internet. Interesting and relevant stuff, we promise.
Social
If you’re interested in the content of this website, we would love to stay connected on your social networks.
Done
LinkedIn
5 steps to post a job on LinkedIn to find the perfect candidate
Christina Miranda
July 12, 2024
|
7 min. read
Christina Miranda
LAST UPDATED
July 12, 2024
READING TIME
7 min.
Over 49 million people are actively looking for jobs on LinkedIn weekly!
Now, we know you don’t want to sit through hours of long and pointless interview processes to find your ideal candidate.
So here’s a guide to help you post a job on LinkedIn and hear back from qualified and interested prospects!
Why should you post jobs on LinkedIn?
First of all, why should you pick LinkedIn to post your job offer?
There are currently over 1 billion active LinkedIn users
Imagine, 1 billion people using the platform. Surely, your ideal employee is sitting out there waiting for you.
When you start receiving applications for your job offer, you’ll get the opportunity to research candidates without leaving the app, or conducting additional research.
Most of the information (if not all) you need about them is right there.
Find out their previous roles, their qualifications, and level of expertise.
By knowing so much about them before accepting their application you’ll be cutting down on extensive interviews which are often fruitless.
4 million people have found a job with LinkedIn’s "Jobs for You" feature.
Most job seekers know there are great opportunities on LinkedIn, so chances are, when they get ready to search for a new job, they’ll go straight to LinkedIn without so much as glancing at other job-finding platforms.
By posting jobs on LinkedIn you are guaranteed to be viewed by interested candidates that fit your criteria.
Which leads us to our next point.
There are over 35,000 skills listed on LinkedIn.
With this amount of skills, your search can be narrowed as much as you wish.
Selecting and reaching only the candidates that are right for the job. Instead of reaching anyone in the industry or niche.
Most employment, recruiting, and job-seeking activities are happening on LinkedIn.
Therefore, passing up on the opportunity to find your ideal candidates where most of the activity is going on seems pointless.
There are many more job-posting platforms out there, but it’s all happening on LinkedIn. Don’t miss out.
Now that you know the why, let’s move over to the how.
5 steps to post your job offer on LinkedIn
In order to effectively post a job offer on LinkedIn, a regular LinkedIn post saying “Hey, work with us!” just won’t be enough.
This doesn’t mean you shouldn’t write a specific post for the job opening. It helps too. We’ll tell you more about this at the end of the article!
However, you’ll need a specific
1. Optimize your profile or create a company page
First things first.
Make sure that your LinkedIn profile or your company’s page is up-to-date and optimized.
This is the page that is going to be linked to your job offer, so you want potential employees to be able to learn about you quickly and easily.
Appear professional, and approachable. This will be the first image prospect will have of you and your company, so you’ll need to inspire trust.
With Taplio, you can optimize your profile effectively to help you recruit top talents.
2. Sign in to LinkedIn Talent solution
Your LinkedIn credentials will suffice so you don’t have to create separate or specific accounts to post your job offers.
3. Post your job offer
Click on the top right corner of your LinkedIn page, and go to “Post a Job”.
Fill in the following form with your specific criteria.
At this point, you will include the offered job title, company, workplace type (on-site, remote, or hybrid), location, and job type.
4. Job description and skills
Once you’ve filled in the basics, you can move on to writing the job description.
You can do this yourself or use AI to craft the description for you, and then you simply have to review and adjust.
At this point, make sure you also select your desired skills for the job.
The more detailed your job description is, the better chances you’ll get of reaching the perfect candidate.
Once you’ve clicked on “Next” you’ll hash out the more specific details of your job post.
At this point, you are defining your candidates more than talking about the job.
5. Review and Post
Particularly if you have used AI to craft your job, always preview and go through it carefully before posting.
Once you are satisfied with your job offer, post it!
Best practices
Be honest about the role
When posting your job offer you should always be clear about what is expected, and the requirements you need for the position.
Holding information back will only lead to frustration for the employer and employee.
Include social proof
Including links to pages such as Glassdoor or honest reviews from other employees will add a high level of trust that will potentially impulse candidates to send an application.
Include screening questions
This practice will help you weed out unqualified candidates.
Unfortunately, LinkedIn simply cannot pick the perfect candidates alone, so it’s up to you to include screening questions that will narrow your list of candidates.
You can either pick from a list of predetermined questions or choose the customized option to create your own.
You’ll find tailored prospects for your offered job!
Write a post about you, your company, the job
Candidates are likely to visit your profile and the company page before applying, so you’ll want to give some additional information or snippets for interested candidates.
It will also give your network to share your post, therefore reaching more potential candidates.
Take the time to craft your ideal profile before posting
Before posting your job offer on LinkedIn you should have a clear profile in mind.
This will make your post much more targeted and you won’t have to go back and forth through hundreds of applicants trying to find one that may or may not be a right fit for the role.
Consider using a persona generator to help you out!
Set a budget
On LinkedIn, you can post your job offers for free.
However, you can also choose to invest in promoting your job offer. The data suggests that you should set a minimum of $7 per day.
LinkedIn follows a pay-per-click system for promoted ads.
By using the promoted job offer, you are doubling your chances of reaching your ideal candidate.
Go ahead and post jobs on LinkedIn!
Now you know how to post a job offer on LinkedIn in 5 simple steps.
Let’s quickly review why you should take this approach:
Most job seekers are active on LinkedIn
You can post highly targeted offers
You’ll be reaching your ideal candidates
You can easily visit your applicants’ profiles
Christina Miranda
Content creator and translator @ lempire
Thanks! You've successfully subscribed to lemlist newsletter
Oops! Something went wrong while submitting the form.
You're getting the perfect lead list from Sales Navigator. Now you need a top Chrome extension to export them. We'll leave with our favorite 5 Sales Navigator Chrome extensions.
