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Deliverability
[Email deliverability checklist] Make sure people read your emails
lemlist team
June 11, 2023
February 13, 2020
|
7 min. read
lemlist team
LAST UPDATED
August 28, 2024
READING TIME
7 min.
Damaged sender reputation, missed opportunities, or wasted resources?
It’s not bad luck. It’s poor email deliverability.
Which is why we're introducing the finest email deliverability checklist ever created.
◻️ Set up your exact profile (no fake names or photos).
Email domain warm-up
Email warm-up is the process of gradually increasing sending volume and frequency to establish a sender reputation for your domain.
If you suddenly start sending hundreds of emails per day, email service providers will think you are a spammer.
When doing email outreach, it’s essential to continue email warm-up even after the initial warm-up stage to keep your sending domain’s reputation in good shape.
◻️ Manually warm up your emails (option 1):
Week 1: 10 to 20 emails per day
Week 2: 20 to 40 emails per day
Week 3: 40 to 80 emails per day
Week 4: 80 to 100 emails per day
◻️ Automatically warm up your email address (more desired option 2 😎):
Use deliverability and warm-up boosters like lemwarm to get your emails directly into the audience’s inbox.
Deliverability booster runs 100% on autopilot and helps you:
Avoid the spam folder with a tailored deliverability strategy
Improve sender reputation with human-like conversations
Maintain high deliverability with a detailed deliverability report
Having invalid email addresses in your list comes at a high cost for your reputation and deliverability. Luckily, it's easy to ensure this doesn't happen to you.
◻️ Don't buy email lists with unverified email addresses.
◻️ Always send campaigns to professional email addresses of individuals instead of generic email addresses. The best source of B2B leads is LinkedIn as people tend to regularly update their job position and company. You can get important information about your leads through LinkedIn scraping.
◻️ Use a system that allows you to consistently get verified email addresses from fresh data sources.
Email providers carefully assess whether or not your prospects engage with the emails you send them. The only way to facilitate engagement and get replies is to focus these emails on your prospects and their needs.
In other words, make them unique and well-structured.
◻️ Don't use spam trigger words and phishing phrases (WIN, free, viagra 😂 etc...).
◻️ Don't use ALL CAPS IN YOUR SUBJECT LINE.
◻️ Always personalize cold emails.
◻️ Use liquid syntax for ultra-personalization (e.g. when you want to automatically change intro lines for different audience verticals).
◻️ Use spin syntax if your lists are larger than 300 people (e.g. where you have 4 different intro lines and they will spin in random order).
◻️ Always email A/B test in order to know what works best for you.
Maintain a good reputation
Avoiding spam filters comes down to ensuring your email reputation stays intact by following the guidelines email providers have provided you with.
◻️ Volume: Do not exceed your email provider's limit. Ideally, keep the number of emails sent between 50 and 200 per sender per day. If you need to deliver more emails, it's best to use multiple senders.
◻️ Consistency: If you didn't send any emails but suddenly start blasting 500 emails every day, you're going to run into trouble. Try to establish a process with consistent daily volumes. When you need to increase it, go step by step.
◻️ Keeping a good ratio: From email sent to email received.
◻️ lemwarm = deliverability booster. Make sure to set up the email warm-up feature within lemlist. It will help you keep a higher ratio from email sent to email received.
◻️ Sending speed: Never send all emails at the same time - use a system allowing you to spread them throughout the day.
You can have the best cold email template or the most awesome list in the world. You can write a fantastic subject line and have the clearest call to action. Heck, you can have the greatest product ever.
But if people don't see your email, it will all be in vain.
To have the best email templates, fantastic subject lines, and amazing email deliverability, give lemlist a try for free!
lemlist team
Your source of actionable outreach tips and strategies that will help you get replies and grow your business.
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