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Deliverability
20 Best Email Verification Tools (2024 Update)
lemlist team
June 9, 2023
April 19, 2024
|
7 min. read
lemlist team
LAST UPDATED
July 23, 2024
READING TIME
7 min.
To grow your business with cold outreach, you must ensure your email bounce rate is below 5%.
Email bounce rate refers to the percentage of email addresses in your campaign that did not receive your message because a recipient mail server returned it.
The best way to keep your bounce rate low is to verify your sending list with verification tools before sending your emails.
They help ensure your emails reach your target's primary inbox and your messaging gets through.ž
But which email verification should you choose for your business? How do you ensure you get the best value for money on the market?
To help you out, we analyzed the top 20 email verification tools so we could find you the best fit for your needs!
Tool
Accuracy
Speed
Pricing
Integration
Support
Security
lemlist finder and verifier
+99%
✅
Starts at $32
✅
✅ (in app)
✅
Dropcontact
98%
✅
Starts at 24€
❌ partial
✅ not live
✅
Bouncer
99%
✅
Pay as you go
✅
✅
✅
ZeroBounce
99%
❌
Pay as you go
✅
✅
✅
Clearout
98%
✅
Starts at $21
✅
✅
✅
Emailable
99%
✅
Starts at 32€
✅
✅
✅
ZoomInfo
98%
❌
on request
✅
✅
✅
NeverBounce
93%
✅
pay as you go
✅
✅ (not live)
undisclosed
DeBounce
91%
❌
Starts at $10
✅ (partial)
✅ (only email)
✅
TrueMail
95%
✅
Starts at $7
✅
✅ (only email)
✅
MailerCheck
98%
❌
Pay as you go
❌
✅
✅
Hunter
90-95%
✅
Starts at $49
✅
✅ (only email)
✅
Kickbox
99%
✅
Pay as you go
❌
✅
✅
BriteVerify
98%
✅
Pay as you go
✅
✅
✅
Verifalia
99%
✅
Pay as you go
✅
✅ (only email)
✅
Bounceless
98%
✅
Starts at $29
✅
✅
✅
MillionVerifier
99%
✅
Starts at $15
✅
✅ (not 24/7)
✅
EmailListVerify
91%
✅
Pay as you go
✅
✅
✅
Xverify
98%
❌
Pay as you go
✅
✅
✅
Mailfloss
not mentioned
❌
Starts $25
✅
✅ (not 24/7)
✅
How to choose the best email verification tool?
When it comes to selecting the right email verification service for your needs, there are several key criteria to consider. Let's break them down:
1. Accuracy
The best email verification tools have a high accuracy rate, ideally above 95%.
An email verifier with low accuracy might miss inactive or invalid email addresses or remove valid ones from your list.
Identify and remove invalid emails by using a tool with multi-layered checks.
2. Speed
For efficient campaigns, consider services that can process thousands or more verifications per hour. Launch your campaigns without unnecessary delays.
That’s a key-feature of a good email verification tool. It helps you focus on writing high-converting emails instead of waiting for the list cleaning to finish.
3. Pricing
Opt for flexible pricing models that align with your budget without compromising quality. Check which tools offer a free plan or trial to test their features before paying.
4. Integration
Don’t waste time managing multiple platforms or manually transferring data. Choose a tool that seamlessly integrates with your email marketing and CRM platforms.
5. Support
Even the best email verification tool can encounter bugs or glitches. Look for services with responsive and helpful customer support teams. Maximize the tool’s features by taking advantage of knowledgeable support teams.
6. Security
Your email list likely contains valuable customer information. Ensure that the tool you choose complies with data protection regulations in your area, like GDPR, for data security. The best tools will have clear data privacy policies highlighting how they handle and protect your email list data.
What are the best email verification tools?
Here is our list of top nineteen email verification tools. To make this list, we did testing of each tool on 800 emails we knew were correct and 200 that we knew would bounce.
lemlist is an advanced sales engagement platform designed to help users find, engage, and convert their ideal buyers across multiple channels.
It offers a range of features, including personalized email campaigns, AI-powered campaign generation, multichannel outreach, and email finder and verifier.
Use it to find all leads' contact info, automatically validated, without the need for third-party tools and with minimized spam risks.
Rating
G2 - 4.2 (138 reviews)
Capterra - 4.6 (370 reviews)
Overview
Thanks to the waterfall enrichment method, Email Finder and Verifier combine the best third-party data sources to give you 40-55% more valid emails than other verification tools. This is the equivalent of asking six different providers for up-to-date leads' information without navigating and subscribing to multiple apps.
For each lead, the app will:
Clean the first name and last name
Extract and save relevant available information from the lead's LinkedIn profile
Retain the best email we found from multiple providers
If available, save additional information such as phone number, civility, job title, and other relevant details
Pricing (yearly) & Functionalities
→ Free trial: YES, 14 days
→Paid plans
✅ Pros
80%+No spam risks. No third-party tools. No extra expenses.
All your leads' emails—valid, verified, and ready to use—in one place.
Once you find your lead’s emails, you can push them directly to your lemlist campaigns in one click and start your outreach.
❌Cons
Some advanced features might be available only in higher-tier plans.
Integration with certain third-party tools might require additional setup.
At lemlist we know that sometimes you just want to check a couple of addresses quickly, so we'll leave you with this tool! Just type in the information and let the magic happen ⬇️
lemlist Freemium Plan
With lemlist’s freemium plan you can scrap up to 100 verified emails every month!
This plan is free forever, so you won’t have to commit to any payments to build your email lists.
Although you can enjoy the Freemium plan for as long as you want and find emails completely free of charge, you can buy credits separately to find more emails.
Without payment commitment!
2. Dropcontact
Dropcontact allows you to find, enrich, and verify email addresses and contact information.
Rating
G2 - 4.7 (29 reviews)
Capterra - 4.6 (22 reviews)
Overview
The biggest seller of this tool by far is its enrichment aspect. Out of 200 incorrect emails, Dropcontact was able to find the correct email addresses of 32 of them; on top of the other 624 emails, it verified from a list of 800 correct emails.
Dropcontact is best for:
B2B companies
Enriching company info such as the website, LinkedIn page, sector, the NAF code, salary range, the Siren number, and the intra-community VAT number of French companies.
Pricing
Free trial ✅
Email search and enrichment: 24€/month
The 100 first credits are free
Find, validate and qualify the email address
Enrich contact data
100% GDPR-compliant
CRM integration: starts at €39/month
Pipedrive, Salesforce, Hubspot integration
Find, validate and qualify the email address
Enrich contact data
Automatic merging
100% GDPR-compliant
✅ Pros
Accurate information
Large database
GDPR-compliant
❌Cons
Poor integration with other tools
3. Bouncer
If you're looking to verify emails but have a small budget, Bouncer might be your best choice.
You can get started on Bouncer, verifying 1000 emails for just over $2.
Rating
G2 - 4.8 (184 reviews)
Capterra - 4.9 (203 reviews)
Overview
Bouncer is one of the fastest options on this list, with a processing time of 5 minutes.
The only reason this tool isn't higher on the list is because of its cost.
Also, the bounce is slightly higher than in the previous options (still under 1%).
ZeroBounce stands out in this list because of its super user-friendly interface!
Rating
G2 - 4.6 (374 reviews)
Capterra - 4.7 (424 reviews)
Overview
If you're still new to email verification software and want to try it, you might want to start with an easy-to-use one like this.
ZeroBounce stands out in this list because it's straightforward to use.
Plus, the number of correct emails it found was 700+/800!
Pricing
Free trial ✅
Monthly rates
✅ Pros
High accuracy rate
WordPress integration to prevent spam
❌ Cons
Results are downloaded as a .zip file
5. Clearout
Clearout is one of the best stand-alone email verification tools.
Rating
G2 - 4.7 (128 reviews)
Capterra - 4.7 (82 reviews)
Overview
If you don't need to find emails but rather just verify them, Clearout might be the right choice for you.
According to an experiment we conducted, it has good customer reviews and one of the lowest bounce rates.
Clearout also has one of the lowest processing times, only 7 minutes. But best of all, it found 768/800 correct email information.
Pricing
Pay as you go
✅ Pros
Allows bulk uploads of CSV data.
It provides highly accurate data
❌ Cons
Data isn’t saved for a long period of time
6. Emailable
Emailable is one of our top free bulk email verification tools.
Rating
G2 - 4.8 (244 reviews)
Capterra - 4.7 (331 reviews)
Overview
The first 250 emails are free which is more than double of the other options.
It didn't take long for our file to be processed, and it found 746 correct emails out of 800.
Thebounce rate was slightly higher than some other options, but again... below 1%.
Pricing
250 free credits
10,000 credits: $50 ($0.005/credit)
25,000 credits: $125 ($0.005/credit)
50,000 credits: $225 ($0.0045/credit)
250,000 credits: $725 ($0.0029/credit)
500,000 credits: $1.300 ($0.0026/credit)
1,000,000 credits: $1,800 ($0.0018/credit)
✅ Pros
API integration with other tools
Well-priced
❌ Cons
Fails to work with @yahoo
Difficult understanding of the status of verified emails
7. ZoomInfo
ZoomInfo is the go-to platform for B2B companies because of its extensive database.
Rating
G2 - 4.4 (7,591 reviews)
Capterra - 4.2 (274 reviews)
Overview
The interface isn't as user-friendly as the other options, but once you get used to it, you'll realize it's a high-quality tool.
And the best part is that, like lemlist and Dropcontact, it enriches your list!
That means we could find 36 more emails that otherwise would have been marked as undeliverable!
ZoomInfo verifies emails with NeverBounce, so if you're looking for excellent email verification + enrichment, this might be your platform.
ZoomInfo is perfect for B2B companies looking to contact C-suite execs (their database contains info for 4.3M+ C-suite-level individuals)
Pricing
Pricing is on request.
✅ Pros
Easy integration
Additional insights on market trends
Reliable customer support
❌ Cons
Filters don't always work
8. NeverBounce
NeverBounce is a verification tool praised for its ease of use and great integrations.
Rating
G2 - 4.4 (136 reviews)
Capterra - 4.4 (41 reviews)
Overview
Another feature users love about this software is their instant bounce analysis, which determines whether you need to clean your list.
In our test, NeverBounce also performed well, finding 650 emails out of 800 with only a 5-minute processing time.
Here you can check out the results:
Pricing
Free trial ✅
Pay-as-you go
NeverBounce offers a 20% discounts to nonprofit organizations.
✅ Pros
Ease of implementation
Straightforward and user-friendly
❌ Cons
Free trial is limited
The bounce rate may be high
9. DeBounce
DeBounce serves email list validation, which is important for all email marketers and those who send email marketing campaigns.
Rating
G2 - 4.6 (151 reviews)
Capterra - 4.7 (205 reviews)
Overview
If you talk to users of DeBounce, you'll see one thing in common. They all mention how easy it is to use and how affordable it is compared to competitors. And for real, you can verify 1,000 emails for just $5.
It ranks lower on our list because it takes much longer to verify than the other options (2.5 hours), and it has a slightly higher bounce rate.
Pricing
P.S. If you're a bigger team, DeBounce offers team accounts so your entire team can log on and use the pool of credits you have.
✅ Pros
Affordable
Friendly for larger teams
❌ Cons
No record of submitted emails
No integration for Acumatica ERP and CRM
Long processing times
10. TrueMail
TrueMail is also known for its simplicity and competitive price.
Rating
G2 - 3.7 (5 reviews)
SaaSworthy - 4 (5 reviews)
Overview
One feature that users highlighted is the suggested correction option. This helps you to identify problems with incorrect emails so you can improve them and boost your email deliverability.
TrueMail is best for people looking for pack-based options. If you know you have a certain number of emails to send in the short term, this is an excellent option because you can buy a "pack" of email verification that fits your needs.
Pricing
Free trial ✅
Monthly payments
✅ Pros
Straightforward and simple
Fast results
No learning curve
❌ Cons
May be inaccurate at times
Doesn't offer phone support
11. MailerCheck
MailerCheck prides itself on accuracy. With a multi-layer validation process, it can get up to a 98% accuracy rate. This means reducing bounce rates and increasing your chances of reaching the inbox.
Rating
G2 - 4.7 (7 reviews)
Capterra - 4.8 (7 reviews)
Overview
MailerCheck's key features:
Scanning for spam keywords, checking broken links, and ensures your email content is in tip-top shape.
It assesses how your emails perform with major providers like Gmail, AOL, Outlook, Yahoo, and more.
Automated daily cleanups to keep your email list tidy and spam-free.
It doesn't offer bulk verification or integrations with other platforms.
No real-time verification and detailed reports
12. Hunter
At its core, Hunter is designed to simplify finding email addresses. Besides the email address, it helps you find information such as the name, job title, and phone number of your leads.
Overview
This tool is pretty straightforward - copy and paste the email address you want to validate, and Hunter will scrape its database.
Based on their data, it'll tell you whether that specific address is currently receiving emails or not.
You can also use the bulk finder tool, but the free plan allows up to 50 verifications.
Rating
G2 - 4.4 (512 reviews)
Capterra - 4.6 (598 reviews)
Pricing
Free plan ✅
Subscription plans: $49 - $499 per month
Plans vary based on the number of requests per month (from 500 to 50,000).
1 request = 1 email search or 1 email verification Domain Search, Email Finder, Email Verifier, Bulk tasks, and API included in all plans.
Integrations: Gmail, Google Sheets, Salesforce, HubSpot, Pipedrive, Zoho CRM, Zapier.
✅ Pros
Simple design lets you find and verify email addresses quickly
You can try it for free with up to 50 email searches per month
There's afree plan for the Chrome extension and Google Sheets add-on
❌ Cons
Paid plans start at $50 per month, which is on the pricier side
Its mail verifier tool can't verify webmail addresses (like @gmail or @yahoo).
Google sheets has a limit of 500 actions
13. Kickbox
Kickbox is a reliable email verification platform that helps you verify the deliverability and quality of email addresses in real time.
Rating
Capterra - 4.9 (37 reviews)
Software Advice - 5 (37 reviews)
Overview
Kickbox is a popular email verifier that uses both an API and a drag-and-drop to verify emails. It provides 99% accuracy when verifying addresses and uses its proprietary Sendex™ Score to measure their quality.
Kickbox is best for:
Businesses that need high accuracy and security in email verification
Users who want to integrate email verification with their existing tools and workflows
Users who wish to use a simple and intuitive interface
Pricing
Free trial ✅
Up to 100 free verifications.
Pay-as-you-go:
✅ Pros
High accuracy and speed in email verification.
Robust data security and compliance with various regulations.
Flexible pricing options, including 100 free verifications.
There are plenty of integration options.
❌ Cons
Some users report poor customer support and slower response times.
While Kickbox excels in email verification, its spam detection and risky address identification could be improved.
14. BriteVerify
BriteVerify specializes in cleaning your email lists by employing a multi-step verification process.
Rating
TrustRadius - 4.1 (43 reviews)
G2 -4.2 (69 reviews)
Overview
Some of its core features:
Formatting and syntax check: BriteVerify examines email addresses in your list to identify and highlight any structurally invalid ones.
Domain MX record check: It verifies the activity of the email address by checking the domain's MX record, ensuring it's a live and functioning domain.
Mailbox provider confirmation: Then, it confirms whether the email address exists on the email server, providing a more thorough validation. After scrutinizing your email addresses, it provides one of two outcomes: safe addresses or those flagged as risky. For instance, if an email address is associated with a disposable email provider, BriteVerify will mark it as invalid and provide a secondary status indicating it's a "Disposable address."
Pricing
Limited free trial ❌
Pay-as-you-go:
It starts from $40 for 5000 verifications and you can go up to 500k verifications for $2,250.
✅ Pros
High accuracy and speed in email verification.
Robust data security and compliance with various regulations.
Flexible pricing options, including 100 free verifications.
❌ Cons
No free trial.
Top plans are on the pricier side.
Some users complained about the accuracy of the results.
15. Verifalia
Verifalia is a cloud-based email verification tool that cleans your email list from invalid emails, duplicates, bounces, spam traps, and more. It has a free plan of 25 credits per day and a pay-as-you-go pricing model.
Rating
Capterra - 5 (4 reviews)
Google Marketplace - 5 (3 reviews)
Overview
Let's delve into some of the standout features that make Verifalia a high-quality tool for email verification:
1. Bulk Email Verification: Verifalia enables you to validate lists as large as 100 MB when compressed, which is about 40 million records. This means you can validate an entire list in one go.
2. Syntax and domain checking: Verifalia meticulously checks every email address on your uploaded list to verify if they are connected to active and legitimate domains.
3. Disposable email address detection: Verifalia filters can identify and flag email addresses that come from disposable email account providers, saving you time and effort.
4. Real-time API: integrates with your applications, making it handy for validating email addresses as they are entered, such as during newsletter sign-ups.
5. Catch-all server verification: Verifalia's algorithm checks if the mail exchanger is a "catch-all" type. This way your emails won't be sent to non-existent addresses.
6. Spam trap detection: Verifalia's AI-powered algorithm identifies and highlights the toxic addresses, reducing the risk of your emails ending up in junk folders.
Pricing
Free trial with 25 daily credit ✅
Pay-as-you-go:
✅ Pros
Highly reliable and accurate email verification service.
The user-friendly interface simplifies the upload, verification, and download processes.
It offers an affordable and flexible pricing model.
Verifalia integrates with various email platforms and cloud services.
❌ Cons
Pricing can be on the higher side for larger lists or higher quality levels.
Some users complained about the accuracy of the results.
The tool doesn't generate detailed reports.
16. Bouncless
Bounceless is an email verification and list cleaning service that helps businesses improve email deliverability rates by removing invalid, inactive, and harmful email addresses from their mailing lists.
Overview
Here are Bounceless' five standout features:
1. Email verification: Makes sure email list authenticity and deliverability, though the verification speed isn't specified.
2. Inbox placement: Analyzes factors affecting email placement in inboxes, but reports can be challenging to interpret.
3. Email finder: Built-in tool for locating email addresses associated with names or company domains, available with a paid subscription.
4. Blacklist monitor: Alerts users if their domain or IP address is blacklisted, providing status reports.
Rating
G2 - 4.3 (66 reviews)
Capterra - 4.4 (13 reviews)
Pricing
Free trial ✅
Three tiers of payment plans:
✅ Pros
High accuracy rate and can process up to 100,000 emails per hour.
Pay-as-you-go and monthly plans, catering to diverse needs.
Integrations with popular email marketing platforms.
It offers real-time verification and deliverability testing.
Excellent customer support.
❌ Cons
Some users have found the platform's interface initially challenging to navigate.
The Help Center lacks comprehensive documentation.
17. MillionVerifier
MillionVerifier, formerly known as HuBoCo, is a versatile bulk email verification tool designed to enhance your email marketing efforts.
Rating
G2 -4.5 (12 reviews)
Capterra - 4.5 (98 reviews)
Overview
MillionVerifier simplifies the process of verifying email addresses within your lists. You have multiple options for uploading your lists. You can upload files or copy-past directly into the dashboard.
You can also integrate MillionVerifier with your website or app using the email verification API. Users submit email addresses on your platform, MillionVerifier validates them, reducing bounce rates and enhancing deliverability.
Pricing
Free trial ✅
Paid plans:
MillionVerifier is one of the few options that offers a one-time deal of $37 and 10,000 never-expiring credit.
$15 a month for 10,000 automatic verifications
They also offer a pay-as-you-go system. Calculate your expanse using their calculator on their website.
✅ Pros
Budget-friendly plans.
List bulk verification option.
Integrations with email marketing platforms to automate list cleaning.
API enables real-time verification.
❌ Cons
It may struggle with catch-all and Yahoo email addresses.
It lacks additional features that could enhance your email marketing efforts.
Customer support isn't available around the clock. Some users have reported slower response times and occasional issues with support quality.
18. EmailListVerify
EmailListVerify is an email verification tool that helps you improve the deliverability and performance of your email marketing campaigns.
It allows you to check the validity and deliverability of email addresses in bulk or in real time using an API.
Rating
G2 - 4.5 (12 reviews)
Capterra - 4.5 (98 reviews)
Overview
EmailListVerify is primarily an email verification tool, using a range of techniques including domain and SMTP validation, spam trap checks, disposable email removal, catch-all domain detection, syntax error validation, hard bounce checks, MTA validation, and email duplicate removal.
It offers user-friendly options for verification. You can choose between bulk verification, where you upload your email list for quick and accurate verification, or real-time validation by integrating it with your website or app using its API.
Pricing
Free trial ✅
Pay-as-you-go:
Prices vary based on the number of credits per order (from 1K to 10M) 1 credit = 1 email verification No monthly fees or expiration dates.
Integrations: MailChimp, HubSpot, Zapier
✅ Pros
Easy to use, delivering rapid and accurate results.
Real-time verification through an API integration.
Users have praised EmailListVerify's customer support for its responsiveness.
❌ Cons
The tool lacks deliverability testing features.
No in-depth insights or analytics dashboard.
19. Xverify
Xverify is all about ensuring the authenticity and quality of your email lists. It doesn't just stop at checking the syntax of email addresses; it goes much further.
Rating
Software Advice - 4.1 (36 reviews)
Capterra - 5 (17 reviews)
Overview
Xverify verifies usernames, checks if it's registered at the domain, and employs anti-fraud measures. This means it can spot temporary accounts, fake addresses, typos, spam traps, and catchall addresses.
One of the key benefits is its ability to identify and eliminate email addresses that cause hard bounces. This translates to better email deliverability.
Pricing
Free trial ✅
Pay-as-you-go
✅ Pros
Ease of use.
Detailed information provided on email statuses compared to other platforms.
Competitive pricing, making it accessible to a wide range of users.
The product support team is responsive and helpful.
❌ Cons
Some users have reported issues with validating standard US addresses.
20. Mailfloss
Mailfloss is a fully automated email verification and list cleaning service that runs in the background and looks for invalid, risky, and outdated email addresses within your list. It has a 7-day free trial and a subscription-based pricing model.
Rating
Capterra - 4.9 (37 reviews)
Software Advice - 5 (37 reviews)
Overview
Mailfloss is a hands-off email verification tool that automatically connects to your email service provider and cleans your email lists every day without manual intervention.
It removes invalid emails such as typos, hard bounces, disposable addresses, and complainers.
Mailfloss' key features:
Scanning for spam keywords, checking broken links, and ensuring your email content is in tip-top shape.
It assesses how your emails perform with major providers like Gmail, AOL, Outlook, Yahoo, and more.
Automated daily cleanups to keep your email list tidy and spam-free.
API integration, allowing you to incorporate email verification into your applications.
Pricing
Free trial ✅
Subscription plans:
Plans vary based on the number of credits per month (from 10K to 125K) 1 credit = 1 email verification.
Automatic daily cleanup, decay protection, whitelist/blacklist options. Real-time API, and webhooks included in all plans
Integrations:
It offers integrations with most of the popular email marketing tools like: MailChimp, Ontraport, Constant Contact, HubSpot, Campaign Monitor, AWeber, InfusionSoft, ActiveCampaign, ConvertKit, Drip, Sendlane, Klaviyo, Sendinblue, MailerLite, Moosend, Gist, GetResponse, Intercom, Emma, iContact, Sendpulse, Wishpond, Benchmark, Mautic, Campaigner, VerticalResponse, Mailup, ActiveTrail, Autopilot, Customer.io, Mailigen, Remarkety, Iterable, DailyStory, Braze.
✅ Pros
Affordable and flexible pricing model
Supports over 50 integration with various email platforms
High-quality results and fast processing
Excellent customer support and documentation
❌ Cons
No bulk verification or manual upload option
No detailed reports or statistics
So why do we need email verification tools?
Email verification tools are services that essentially take lists of emails and determine which addresses are deliverable and undeliverable.
For example, if you take a list of 20 email addresses and upload it into a verification tool, you'll get a report back of how many out of those 20 were deliverable, undeliverable, and risky.
Avoiding the undeliverable and risky emails is going to ensure your domain has the best email deliverability possible aka you will avoid spam folder and your messaging will get through.
We hope this article helped you to find your email verification partner, happy cold emailing!
Frequently Asked Questions
What is an email verification tool?
In essence, an email verification tool is an app/software/tool that filters a series of email addresses and will then weed out invalid emails, leaving you with addresses that are verified and deliverable.
How can I verify an email?
You have different methods to check if someone’s email is valid.
First and foremost, use an email verification tool, where you will import a list with all of your leads’ information, whether these are email addresses, LinkedIn profiles, etc. and the tool will send you a list indicating which emails are valid and which are invalid.
You can also use a lead database (lemlist has a huge one 😉) where you can access valid and verified contact details.
Lastly, if you want to check an address or two quickly, head over to our mini-tool and get a quick verification.
How do email verification tools work?
Email verification tools take the information that has been provided and run checks concerning domain and syntax among other factors. If they discover the addresses have no known issues, the address will be marked as valid, whereas if there are any spotted issues or spam risk it will be marked as invalid.
What is the difference between email verification and email validation?
Email verification and validation both confirm whether an email address is valid in terms of syntax, however, email verification also checks the existence of the email domain and validates that the mailbox is able to accept incoming emails.
Is email verification legal?
Yes. In order to keep in compliance with regulations like GDPR and the CAN-SPAM Act you must confirm you are sending your emails to valid and professional email addresses and not spamming your targets.
With email verification lists you can make sure you have the correct contact information and can keep track of those addresses you must avoid.
Don’t forget to include an opt-out or unsubscribe option to avoid any legal issues.
How important is email verification?
Email verification is a crucial step in all of your outbound activities. If you just guess on emails, knowing full well that a large percentage of those emails may bounce you will be waiting around for ages until a reply ever hits your inbox.
However, the highest risk you run is hurting your deliverability score, which will negatively impact the emails you send to actual valid email addresses.
Basically, you could get yourself stuck in spam limbo for a very long time.
lemlist team
Your source of actionable outreach tips and strategies that will help you get replies and grow your business.
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Learn the key differences between the email authentication protocols SPF and DKIM. Understand how these essential DNS operate and how they can boost your open rates.
Improve your email open rates and deliverability with free email deliverability tests that can help your emails reach the inbox and maintain a strong sender reputation.
Learn about the different types of bounces, why they're bad for your sender reputation, and 3 steps to reduce them and maximize your email outreach ROI.
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