You’ve written your sales outreach, but are your words packing a punch?
If not, here’s the juicy ingredient that will turn your conversations into conversions.
You see, Sales is all about words.
Your choice of words is what separates you from closing the sale.
Spending some time learning sales power words can exponentially increase your ROI.
Here are 15 power words you can use in your sales pitches:
Boost Your Sales Pitches with these 15 Power Words 🚀
1. Your prospect’s first name
The most glorious word for your prospect is the sound of their first name.
Using their first name in your sales pitch creates a connection between your prospect and you.
Use their first name liberally, but don’t overdo it either.
Using it too much can come across as unauthentic or manipulative and can interrupt the flow of words.
Example: "Sarah, I understand your business has been facing some challenges with email deliverability. Would you be open to discussing some strategies to improve your email marketing results?"
2. You
While your prospect’s first name should be used moderately, the word “you” should be used frequently throughout your sales pitch.
It helps you connect to your customers and makes your message more customer-centric, making it easier for your customers to see what benefits your product or service offers.
Example: “Are you looking to boost your online presence and attract more customers?”
3. We
The word “we” also helps to build a connection between you and your prospect.
If used with integrity, it can create a sense of partnership between both parties.
Use your prospect's first name where appropriate.
Please do not go overboard with it, as it could quickly start to sound fake.
Example: “Together, we can improve your outreach significantly.”
4. Because
“Because” is a powerful word because it can help overcome objections.
Example: You might be concerned about the learning curve, but fear not, because our training program and dedicated support team will guide you, ensuring a smooth and effective implementation.”
Additionally, the word "because" can give your prospect a reason to purchase your product or service.
Example: "Invest in our solution because it provides a significant return on investment.”
5. Easy
The word “easy” makes selling a bit more easy. ;-)
No one likes solutions that are hard to implement.
If you can convey to your prospect that implementing your product or service is a piece of cake, they’ll be more inclined to buy it.
Example: "Discover the effortless way to stay connected with our easy-to-install CRM tool.“
6. Benefit
What do your customers buy your product or service for?
To get the benefits that it promises.
Use the word "benefit" in your sales pitch to make it crystal clear what those benefits are.
Example: “By choosing our solution, you reap the benefit of a higher return on investment."
7. Results
While benefits concern the real reasons why people would purchase your product, "results" are more about the bare-bones outcome that it can deliver.
A benefit of going to the barber shop is that you’ll feel refreshed and look more attractive (hopefully ;-).
The result of having your hair cut is that your hair will be trimmed and styled according to your preferences and desired look.
Use both “benefits” and “results” in your sales pitch.
Example: “Experience the transformative results of our language learning program.”
8. Proven
Even if you promise results and benefits, that doesn’t mean that your prospect will believe you.
Make it clear that your product has a proven track record of delivering consistent and measurable results.
Use the word “proven” followed by actual proof.
Example: "Harness the power of our proven email deliverability tool, responsible for driving a remarkable 30% increase in open rates across a wide range of industries.”
9. Instantly
Prospects want it all, they want it easy, and they want it now!
Therefore, you'll have an advantage if you can deliver your product or service instantly.
But delivering instantly isn’t enough. You also have to make it clear to your prospect that you will do so.
You can do so by including the word “instantly” in your sales pitch.
Example: “Get immediate access to our comprehensive library of resources and start enhancing your skills instantly.”
10. Offer
The word “offer” conveys value.
It indicates to your prospect that there’s an opportunity for a favorable value exchange; they have the chance to purchase something for less than it’s worth.
But it doesn’t stop there.
The word “offer” also communicates that there’s a limited time frame from which to take advantage of this opportunity, even if there really isn’t!
In short, offer is a versatile word to include in your sales pitch.
Example: “Expand your business with our exclusive offer, granting you access to our advanced inventory management software.”
11. Unique
Who doesn’t want something novel, something “unique?”
Your customers sure do, and that’s why you should use the word in your sales pitch.
The word “unique” promises value you can’t get anywhere else; it creates a sense of exclusivity and scarcity.
In other words, it’s an opportunity for your customers to purchase something rare.
Example: “Experience the capabilities of our unique software solution that uses artificial intelligence and machine learning to boost your sales outreach.”
12. New
Similar to “unique,” the word “new” conveys novelty.
It signals to your customer that your product differs from what's already available in the market, increasing its perceived value.
Additionally, and this is very important for tech products or services, the word “new” implies that your product is up-to-date and aligned with the latest trends and customer needs.
Example: “Discover the power of our new fitness device. With its advanced sensors and personalized coaching features it will help you achieve your fitness goals faster.”
13. Fair
The word “fair” oozes trust and transparency.
It suggests that your pricing is reasonable and your product reliable.
The word also communicates that you care about your customers.
Enough reasons to include it in your sales pitch? We thought so, too!
Example: “Experience a fair and hassle-free return policy when you shop with us.”
14. Risk-free
Customers face risk when purchasing any product or service.
They risk their money, time, and effort on a product that may not meet all their needs.
Remove this objection by making their purchase risk-free and then using the word in your sales material.
Example: “Invest in our comprehensive security solution with the confidence of a risk-free trial period.”
15. Numbers
Numbers tell more than words alone.
They can provide concrete evidence of your product's success.
Compare the following two sentences:
- Our product can greatly improve your sales outreach and we have many happy customers.
- Our tool has been shown to boost sales by 30%, increase open rates by 40%, and we have a 97% customer satisfaction rate.
Which one seems more compelling to you?
Example: see #2 above.
A Note on Power Words for Sales and Cold Email Outreach 📝
While it’s highly beneficial to use power words in your sales material, there is one important caveat.
Some power words or phrases may trigger spam filters.
Here’s a list of spam trigger words you should avoid to keep your open rates up and your ROI high.
If you absolutely must use some of these words, wait until you get a reply from someone before using them.
Once they’ve replied, a connection is established and you’re much less likely to land in spam…even if you use spammy words in your reply!
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