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Cold Emailing
9 Best Email Mailing and Marketing Services
Liucija Adomaite
August 5, 2024
|
7 min. read
Liucija Adomaite
LAST UPDATED
August 6, 2024
READING TIME
7 min.
Email marketing is one of the best way to turn leads into customers.
Email marketing is king a reason: it gives you $40 for every $1 spent. That's a 4,200% ROI!
Email marketing services are the most important strategic tools that build strong customer relationships during the buyer’s journey.
In this article, we analyzed the best email marketing services and tools currently on the market, so you can choose the best one for your team.
What is an email marketing service?
Email marketing is the practice of sending targeted emails to a group of recipients to promote products, services, or content.
It aims to build relationships, engage customers, and drive conversions.
An email marketing service, or email service provider, is a software platform that can be purchased to build customizable templates, send campaigns, and gather data.
One of the best features of an email marketing service is its ability to segment your mailing list into specialized groups.
Other key activities include designing email campaigns, segmenting email lists, and tracking performance metrics.
Automation tools can streamline the process, ensuring timely and relevant communications.
Email marketing is a cost-effective strategy for reaching a large audience with personalized messages.
9 Best Email Marketing Services, Tools, and Software
1. HubSpot is the best email marketing hub if you have the budget
While HubSpot’s Marketing Hub is pretty expensive, it offers a comprehensive marketing software for automation, reporting, and campaigns.
The tool is convenient since it joins all the relevant tools in a single platform.
However, some users may have budget concerns this email marketing software is not cheap.
For them, we recommend trying HubSpot free plan which allos you to send 2,000 emails per month.
The biggest downside of a free plan is that it includes HubSpot’s branding on virtually everything — landing pages, forms and emails.
Rating: G2 - 4.4/5 ⭐⭐⭐⭐
Pros:
CRM integration included
Vast selection of social media management options
Stellar marketing automation
Offers integrations with other HubSpot solutions
Cons:
Confusing and expensive pricing tiers
Steep learning curve
High extra fees (onboarding fee)
Pricing:
Professional: €880/month for 3 seats billed monthly (additional seats start at €49/month). But you have to pay one-time onboarding fee of €2,930.
Enterprise: €3,300/month for 5 seats (additional seats start at €75/month). But you have to pay one-time onboarding fee of €6,830.
The Verdict:
HubSpot Marketing Hub is an all-rounder email platform that works great for large teams and businesses with a budget.
2. lemlist is the best all-in-one tool for cold emails and revenue growth
lemlist is an excellent email sending tool built for sales teams and professionals who want to turn more leads into customers and drive revenue.
lemlist users are able to find, contact, and convert highly-qualified prospects in one place, in just a couple of minutes.
It allows you to build your lead list with verified emails, write and personalize at scale, and send cold emails that get you more customers. In email sending market, it’s hands-down the most powerful solution.
Rating: G2 - 4.4/5 ⭐⭐⭐⭐
Pros:
AI-powered B2B database with 450 million+ contacts of relevant leads
Super responsive customer support and extensive knowledge materials
Email warmup with lemwarm
Custom liquid syntax personalization at scale and list segmentation
Personalized booking page with lemcal
Email analytics and reporting
Automated follow-ups and email sequences
Email throttling and campaign scheduling
AI-generated sequences
Integrations with popular CRMs
Multi-channel automations
Lead-enrichment tools
API access
The biggest AI-powered B2B database with 450 million+ contacts of relevant leads
A/B campaign testing
Cons:
lemlist doesn’t allow you to send newsletters and transactional emails
Can become pricey since you pay extra for every user
Pricing:
lemlist offers four pricing plans and a generous 14-day freemium trial:
Email Starter: €32/month per user/1 sending email (billed yearly)
Email Pro: €55/month per user/3 sending emails (billed yearly)
Multichannel Expert: €79/month per user/5 sending emails (billed yearly)
Outreach Scale: €129/month per user/ 12 sending emails (billed yearly)
The Verdict:
lemlist surely does its work in finding you leads and helping to turn them into customers.
If your focus is cold outreach - the tool is for you. On the other hand, it may be not ideal for teams with budget constrictions.
What can be also noted about lemlist, is that its customer support team is available 24/7 and it’s one of the most responsive one in the industry, so you got all your questions covered.
3. Brevo is the best beginner email marketing service for transactional emails
Brevo is great for the marketing teams that send email blasts and large volume of emails frequently.
This email marketing service focuses on email deliverability, making it ideal for mass emails that can’t be handled by ISPs like Outlook and Gmail.
Rating: G2 - 4.5/5 ⭐⭐⭐⭐⭐
Pros:
Free forever plan
Simple to use
Marketing automation and A/B testing (on Business plan only)
Dedicated IP
Segment and create your contact lists
Cons:
Brevo branding in starter and business plans
Price adds up very quickly
Price based on monthly email volume
Brevo’s email deliverability is not that good (its deliverability score is from 70% to 95%)
Pricing:
Brevo offers three pricing plans and a free plan for different business needs.
Free Plan with 300 emails/day volume limit. To remove the sending limit, you will have to upgrade to higher tiers.
Starter Plan from €7/month is ideal for growing businesses.
Business Plan from €15/month is great for marketing managers and ecommerce pros. If you want to remove Brevo branding in this plan, you have to pay a €8.10/month fee.
Enterprise Plan (available upon request only).
The Verdict:
Brevo is a good email sending solution for newsletters, and transactional emails, even if you don’t have advanced technical knowledge.
Liucija Adomaite
Liucija Adomaite is a viral content writer and organic traffic expert on a mission to help turn ambitious businesses into big names.
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