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Cold Emailing
How to write a cold email to sell SMMA services [Cold Email Teardown]
Lilibeth Acuna
April 7, 2024
October 12, 2023
|
7 min. read
Lilibeth Acuna
LAST UPDATED
May 20, 2024
READING TIME
7 min.
Selling your Social Media management services (SMMA) to B2B companies in the $1-5M revenue bracket can be challenging.
Most decision-makers are swamped with countless emails promising excellent social media results.
So, how do you write a cold email that stands out in your lead's inbox and brings you replies?
Check out how Estefa, CEO of Naked Sales lead gen agency, breaks down a bad cold email example and her improvement tips!
Try our cold email generator below
Cold email mistakes to avoid
Here's a cold email with common mistakes that targets decision-makers from tech B2B companies with between $1-5 M in revenue 👇
Mistake #1: Not believable reference
If you actually didn’t talk to the person you’re mentioning, don’t bring it up. This can lead to interpersonal friction.
Mistake #2: Repetitive personalization
The company name is mentioned 3 times. Just because you are repeating a custom variable doesn’t make your email feel more personal. Instead, introduce multiple different variables about your lead to show you did proper research about them.
These are just some of the variables you can include in lemlist.
Mistake #3: Criticizes the reader
People don’t like to feel judged or criticized even when there is room for improvement. Instead, rephrase it to make it sound less negative.
Mistake #4: Requires too much work for each lead
Crafting a personalized website for each lead might be too time-consuming. Instead, you can focus on only highly qualified ones and create lemlist’s dynamic landing pages in just a few minutes.
How to write a cold email for a high conversion rate
Here’s how Estefa would rewrite this cold email and her tips for more replies:
Tip #1: Add relevant insight with no big assumptions
After you figure out your niche audience’s focus, bring an insight in a natural tone, without making any assumptions. You can ask a question to confirm their objective.
Tip #2: Mention pain point they have overcome
By focusing on the pain they overcame, you show your leads you understand well their challenges and background, and you know what you’re talking about.
Tip #3: Mention pain point they haven’t overcome
Once you show you understand them, highlight something they haven’t achieved yet. This will make your solution seem more relevant.
Tip #4: Social proof on how you solve it
Mention only the success of relevant companies and businesses that your leads can relate to. This will help you position yourself as credible and trustworthy.
Cold email template to replicate for more replies
Hi {{firstName}},
Saw you’ve built an audience of 1,500 on your LinkedIn page - that’s awesome, I assume you’re looking to attract warm leads organically?
Something we typically see in other recruiting companies is they post regularly - check ✅
However, they struggle to get engagement (comments and DMs) from their content.
We’ve helped other CEOs generate +30 warm conversations every month with content strategies that help virality and interaction.
Would you be open to hear more about it?
Best, {{Name}} {{URL}} +50 Personal Brands Powered through Meaningful Content
Key takeaways
Here are Estefa's key cold email strategies for sealing deals with B2B companies:
-> Avoid false references -> Prioritize diverse personalization over repetitive mentions -> Construct your message positively, avoiding direct criticism -> Use relatable success stories as social proof of your performance
You need your perfect leads, but you want to plan your monthly budget. We get it. Here's a full breakdown to understand how much leads cost when you're using lemlist.
Find out what an IMAP server is, how they synchronize your emails across multiple devices, and why they play a vital role in modern email communication.
Noel Bouwmeester
July 31, 2024
July 30, 2024
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