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Cold Emailing
Cold email sequence for digital marketing with dynamic landing page
lemlist team
April 7, 2024
October 6, 2019
|
7 min. read
lemlist team
LAST UPDATED
May 21, 2024
READING TIME
7 min.
Regardless of the audience you're targeting (startups, brick and mortar stores, on-premise service businesses), this email outreach template can easily be adapted to many different use cases and email marketing strategies.
Cold email template for digital marketing services
This cold email template consists of 2 steps, and the second step comes with a fun addition.
Let's break down the audience first.
When it comes to digital marketing pitch, there are literally two pillar goals under which you can group your services in... at least if you ask me:
Marketing a.k.a. brand -> Social Media, PR, content, website, reviews etc.
Sales a.k.a. revenue -> Email, SEO, Ads, links, affiliates, partnerships etc.
In this case, you'd have to focus on results as local businesses most likely won't have the patience nor money to wait for months and they expect to see fast results in revenue.
A smart approach is to offer a discounted package for a lot of work you'll be putting in. Until you get first meaningful results for your client of course. Then, it all becomes worth it.
To sum it up, the target buyer persona in this case expects quicker sort of results and will judge you based on your capability to bring them.
Desired outcomes, expectations and the budget will depend on the type of business you're aiming to close, location they're operating in and how profitable are they.
How does this help us craft our emails?
Email template for selling digital marketing services
For the first digital marketing email pitch, my game plan looks something like:
1) Make sure the copy triggers their most wanted desire (e.g. Ice Cream shop ranking high on Google). Connect it with revenue directly or indirectly.
2) Illustrate that desire with a personalized image.
3) Create a quick loom video introducing yourself and outlining the plan. A generic video, without 1-on-1 personalization, made for local businesses needing SEO.
In short, I'm battling to get a positive reply right then and there, but by getting their attention first.
If I'm certain that they desire SEO (I've done my research and have segmented leads properly), I'm going to make an email pitch about that.
Once I have their attention, I'll give them a link where I walk them through the process and show them I know what has to be done. Make them realize it will be difficult to generate more revenue without ranking well or without good reviews.
After that, I'm expecting a reply.
In case I come out empty-handed, the follow-up is next.
In the follow-up email, all I'm gonna do is remind them I'm the man for the job by leveraging:
1) Clickable personalized video thumbnail
2) New loom video (go more into depth than width. E.g. compare them with their competitors or talk about specific SEO aspects important to them)
3) Play the dynamic landing page (embed video + my lemcal URL)
The important thing to remember is that some of them won't be interested in what I'm selling, while others will... but either forgot to reply on my first digital marketing email pitch or need a little more persuasion.
Precisely why I'm sending a more contextual video that puts more pressure on why they need me. Plus, I'm establishing a connection which is super important and building my credibility as an SEO expert.
Before I show you the idea with the dynamic landing page, let's take a look at how these outreach templates roll.
Local SEO email template
Hi {{firstName}},
With local services, it's super important to rank high in {{City}} and to leverage sites like Yelp and TripAdvisor to drive more attention to your business.
To be able to achieve that, you need a person who knows how to convince Google to put you up there and to have enough reviews as social proof.
I'd be thrilled if you'd let me deliver both for {{companyName}}...
IMAGE
To show you I'm not all talk, I've detailed a plan how you and I can do this. Here's the link.
Take care, {{signature}}
I was feeling creative and I jotted down another variation, if your business is more about Social Media management.
Cold email template for Social Media services
Hi {{firstName}},
In the coffee business, developing your brand identity online is key. If done right, it won't drive just the engagement, but more business as well.
I really want to help you define it {{firstName}}. Something like this...
IMAGE
If this sounds like something you're interested in, let me explain how the plan for {{companyName}} would look like.
Take care, {{signature}}
Follow-up template for digital marketing services
Hi {{firstName}},
I get it - paying someone to rank your site higher may sound like a lot. But what if I told you {{Competitor1}} and {{Competitor2}} are seriously benefiting from SEO.
You see, I've done my research about {{companyName}} and your industry. In fact, I made you a special video. Here's how you win.
IMAGE
Let's jump on a quick call to discuss this {{firstName}}. I promise I'll make it worth your while.
Take care, {{signature}}
You can easily change "rank your site higher" with something like "drive more engagement" or "reach more customers on Instagram" etc.
Dynamic landing page as a funnel extension
You can extend your sales funnel by adding dynamic landing pages to the process.
Why is this needed again?
Well...
One more layer of deep outreach personalization
You decrease friction because everything you want your prospects to do is on that page
Drive more conversions with your Calendly (or form, live chat etc)
For this outreach strategy to work and for you to eventually close a deal, you need to get on a call with prospects. Handling someone's brand or online infrastructure requires a mutually-agreed plan, right expectations and a process.
The easiest way to book that meeting or a call is to make it super simple for your prospects to book it at their convenience. Least friction possible!
That's were dynamic landing pages come in.
You basically create one template page, which is then customized for each prospect individually.
It's all done in lemlist, of course!
If you're wondering how to create your sequence, fear not. We've got you covered.
Key takeaways
Although this template is designed for digital marketing in small business, but bear in mind you can adapt it to whatever you need. Or check out our full cold email template hub and find the one that suits you best.
In case you haven't tried lemlist yet, I'd like to invite you to take it for a ride. Some things you don't regret. This is one of them. ;)
lemlist team
Your source of actionable outreach tips and strategies that will help you get replies and grow your business.
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