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Cold Emailing
45 cold email tips to generate more replies [2024]
Guillaume Moubeche
April 7, 2024
April 16, 2020
|
7 min. read
Guillaume Moubeche
LAST UPDATED
August 28, 2024
READING TIME
7 min.
You've started your cold email campaigns but they're not performing as they should?
Check out these tried-and-tested cold email tips and solve your issues.
⚠️Take it step by step, spend some time on every tip in this checklist for the best results.
Research & Targeting
#1 Define your ideal customer profile (ICP)
Why?
It ensures you target the right people - maximizing impact & ROI.
You can use criteria like demographics, professional roles and previous engagements.
Or you can segment them into value-tiers (least to most revenue potential) based on past sales trends.
Use this G-Sheet addon to get clean, enriched and segmented email lists.
Alternatively, segment your list automatically using lemlist's new AI Variables feature. It could save you hours of manual work.
Say you have a set of leads, and you want to segment all leads that work for SaaS companies, you can use the following prompt:
Based on the following company description, determine if the company is very likely a Software as a Service (SaaS) company. Output 'True' if it is very probable that the company is a SaaS. Output 'False' if the company is not a SaaS. Output 'N/A' if the company description is empty. Input company description: {{companyDescription}} The output should always be 'True', 'False' or 'N/A'
* This prompt assumes that there's a column called companyDescription.
Let AI do its magic, then push the leads to a campaign aimed at SaaS companies.
#4 Verify emails before you send
Why?
This is immensely important as it will prevent bounces, thereby improving your email deliverability score!
Make sure you're getting your contact information from a reliable source, so as not to waste time going through an endless list of undeliverable emails. Check out lemlist's +450 lead database and gather valid.
Best Cold Email Sending Practices
#5 Organize & format
Why?
Properly organized and formatted .csv files are the backbone of personalized, error-free email campaigns.
They ensure seamless contact import and targeted messaging.
How?
Clean and structure your data: Remove duplicates, standardize fields (like names and emails), and sort into clear columns.
This makes for smooth importing and effective personalization.
#6 Mind your volume
Limit it to 50-200 messages per sender daily; for larger campaigns, consider distributing emails across multiple senders.
Why?
It boosts delivery rates - ensuring your message gets through.
How?
You should aim for a natural cadence increase over time.
lemwarm can automate the trouble of gradually increasing your sending cadence, and will monitor your deliverability.
#7 Don’t send it all at once!
Why?
Sending all your emails (newsletters, cold emails etc.) can trigger rate limits that block your emails.Go with staggered sending instead.
How?
Email automation tools, like lemlist, can help you send emails sequentially, preventing bulk sends that trigger rate limits.
Technical Components & Email Deliverability
#8 Set up your SPF
Why?
SPF authentication helps prevent email spoofing, ensuring your emails are trusted and more likely to reach the inbox.
DMARC protects your domain from unauthorized use and improves email deliverability and security.
How?
Implement DMARC by adding a DMARC record to your DNS and configuring it according to your policy preferences.
#11 Set up a custom tracking domain
Why?
A custom tracking domain enhances brand consistency and email deliverability, reducing the risk of being marked as spam.
How?
Create and verify your custom tracking domain following the guidelines provided here, then integrate it with your email campaigns.
#12 Optimize your Google Profile
Why?
An optimized Google Profile ensures your emails are recognized and trusted by recipients, boosting open rates.
How?
Ensure your Google Profile has accurate and updated information, including your name, logo, and contact details, to maintain consistency and professionalism in your email communications.
#13 Use A Simple Email Signature
Why?
It can overwhelm your recipient.
How?
Steer clear of intricate HTML; opt for simple, lightweight designs.
Find what works for your audience by playing with variations & track the results!
#19 Address your prospect by name
This is the starting point of every personalization tactic.
What if I don’t have their first name?
If you're working with bigger lists and worry if some prospects don't have the first name, lemlist has a nifty feature called the ‘fallback value’ to curb this concern.
Simply use {{variable|fallback}}. In our case it would look like this: {{firstname|lemlister}}
#20 Leverage Tiramisu Intro Lines
Why?
First impressions matter.
Your intro line sets the tone of your email and decides if the reader stays engaged.
How?
Focus on the prospect in your intro lines.
Avoid talking about yourself or your company initially.
This makes pitching more natural and effective later.
#22 Use a Powerful CTA
Why?
A clear, singular call-to-action (CTA) is more effective than multiple, confusing ones.
How?
Craft one strong CTA for your email. It should be direct and easy to understand, guiding the reader to the next step without any ambiguity.
#23 Follow Up
Why?
Persistence pays off.
Many responses come from follow-up emails.
How?
If you don't get a reply initially, don't hesitate to send a follow-up email.
It can be the nudge that turns a prospect into a conversation.
#24 A/B Test Everything!
Why?
Testing beats guessing. A/B testing reveals what truly resonates with your audience.
How?
Implement A/B testing in your campaigns. Experiment with different elements like subject lines, email body, or CTAs to understand your audience's preferences and improve your approach based on data.
Leveraging ‘LinkedIn x Cold-email’ outreach campaigns? Check out our guide to personalize them at scale.
Cold Email KPI’s To Track
#25 Open Rate > 50%
If you're seeing open rates over 50%, you're doing well; your emails are getting noticed.
Sign up for a free trial (no credit card required) to play with lemlist’s powerful email features.
Join the Outbound Hub - for genuine connections, real support, and first-hand sales knowledge!
Back to the tips…
#31 Add dynamic first names onto images
Why?
Personalizing images with the recipient's first name dramatically increases engagement and shows attention to detail, making your emails stand out in a crowded inbox.
You need your perfect leads, but you want to plan your monthly budget. We get it. Here's a full breakdown to understand how much leads cost when you're using lemlist.
Find out what an IMAP server is, how they synchronize your emails across multiple devices, and why they play a vital role in modern email communication.
Noel Bouwmeester
July 31, 2024
July 30, 2024
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