lemlab

Scrivi una firma cold email efficace in 5 passaggi

Tony Do
LAST UPDATED
September 30, 2024
READING TIME
7 min.

A prima vista, la tua firma elettronica a freddo può sembrare un problema secondario. Ma se lo fai nel modo giusto, ti aiuta a stimolare il coinvolgimento dei potenziali clienti e a ottenere risposte.

Inserendo strategicamente informazioni come nome, qualifica professionale e informazioni di contatto in ogni e-mail, stabilisci fiducia e credibilità e i potenziali clienti possono familiarizzarti. Questa è la chiave per aumentare le vendite.

Quindi, come si scrivono le firme e-mail che ti rappresentano e a spingere il potenziale cliente lungo il funnel di vendita?

Abbiamo analizzato i dati di milioni di campagne email a freddo per trovare le risposte.

Ecco i 5 consigli di cui hai bisogno per una firma email a freddo di successo - basato su dati reali. ⬇️

Cinque suggerimenti per creare una firma e-mail convincente

Ecco tutto ciò che devi sapere sulla scrittura di una firma e-mail fredda che attiri l'attenzione.

1. Mantieni la tua firma concisa

Sulla base di un'analisi di milioni di campagne email fredde di lemlist, le firme di email fredde di maggior successo sono brevi e brevi: tra 4-6 parole.

A bar graph with the title "how long should your cold email signature be?" The Y axis shows click-through-rate, and the X axis has 4 columns: 1-3 words, 4-6 words, 7-10 words, and 11-20 words. The 4-6 word column has the highest CTR, 3.5%

Scrivere una firma e-mail concisa ti aiuta a:

-> ottieni le informazioni più importanti

-> non distrarti dal tuo pitch e dal tuo CTA

-> rimani aggiornato sulle menti dei tuoi potenziali clienti

2. Aggiungi la tua immagine (opzionale)

Per un tocco personale, puoi scegliere di includere una tua foto professionale nella tua firma e-mail a freddo.

Includere un primo piano o una foto professionale nella tua firma e-mail ti aiuta a:

-> stabilire una connessione umana che favorisca la fiducia e la relazionalità

-> crea un'esperienza più memorabile e personalizzabile

-> aggiungi autenticità e stabilisci una relazione con i tuoi lead

Nota: Troppe immagini in un'email fredda può portare a problemi di formattazione e recapito. Inoltre, molti provider di posta elettronica consentono già di aggiungere un'immagine del profilo alle informazioni di contatto, quindi questo passaggio potrebbe non essere appropriato per tutti.

3. Includi link utili

Vuoi creare credibilità e creare follower per te o per il tuo marchio? Aggiungi link da seguire per i potenziali clienti.

Aggiungendo link ad articoli pertinenti, eBook o altre risorse preziose alla tua firma e-mail, puoi:

-> arricchire la comprensione e il processo decisionale dei potenziali clienti

-> posizionati come leader di pensiero

-> guida i tuoi potenziali clienti verso un coinvolgimento più profondo

In effetti, nella nostra analisi dei dati di milioni di firme e-mail a freddo, abbiamo scoperto che l'aggiunta di link aumenta le percentuali di successo (risposte e clic) del tuo cold outreach:

A bar graph with the title, "should you include links & images in your cold email signature?" The Y axis shows 'success rate,' and the X axis has two columns: all signatures, and signatures with links. The 'signatures with links' column has a higher success rate than the 'all signatures' category

4. Mostra i premi pertinenti

Se sei stato riconosciuto come una delle migliori aziende o hai ottenuto badge prestigiosi da siti affidabili come G2, includili nella tua firma e-mail a freddo.

Mostrare i premi pertinenti ti aiuta a:

-> aumenta la fiducia nei tuoi potenziali clienti

-> dimostra di essere stato riconosciuto e approvato dagli esperti del settore

-> stabilisci la tua posizione come partner fidato e affidabile

Nota: evita di aggiungere troppe immagini o simboli nella tua firma, poiché ciò può causare problemi di formattazione.

5. Fornisci un passaggio successivo attuabile

Se vuoi che i potenziali clienti ti seguano, dai loro una chiara indicazione su come farlo.

Includi un link a un calendario virtuale dove i potenziali clienti possono facilmente programmare una chiamata o una demo per:

-> porta avanti la conversazione e semplifica il processo di vendita

-> elimina inutili avanti e indietro

-> dimostra il tuo impegno a soddisfare le esigenze dei tuoi potenziali clienti

Le 4 firme di posta elettronica a freddo di maggior successo

Per ulteriore ispirazione, ecco le quattro firme e-mail di vendita che hanno registrato le percentuali di clic più elevate di tutte le campagne di posta elettronica a freddo nel nostro studio.

Queste sono firme reali che gli utenti di lemlist hanno inviato per ottenere più risposte e conversioni.

Per motivi di privacy, abbiamo reso anonimi i loro nomi e le informazioni di contatto.

Nota che ogni firma:

-> è conciso

-> include collegamenti

-> fornisce informazioni di contatto a cui dare seguito

-> evita formattazioni complicate o troppe immagini

A graphic with the title "Cold email signatures with the highest CTR." There are 4 squares, each showing a cold email signature. They contain: Name (in bold), position, phone number or email, a link to their website, and in some cases a logo

Come creare la tua firma migliore in meno di 2 minuti

Puoi selezionare e personalizzare facilmente gli elementi della firma e far risaltare le tue email grazie alla suite di strumenti di HubSpot.

Ecco come:

Fase 1: Usa uno strumento come quello di HubSpot generatore gratuito di firme e-mail. Questa risorsa ti consente di aggiungere nome, titolo, reparto, informazioni di contatto e altro in pochi minuti.

Fase 2: Sfrutta materiali personalizzati aggiuntivi con strumenti come creatore di loghi gratuito per migliorare ulteriormente la tua firma e renderla più personalizzata.

Fase 3: scarica il file e caricalo sul tuo provider di posta elettronica preferito, che si tratti di Gmail o Outlook.

Fase 4: Inizia a inviare le tue email con la tua firma appena migliorata!

Generatore di firme e-mail a freddo

Inizia a generarne uno tuo firma e-mail a freddo con il nostro strumento gratuito:

Conclusioni chiave

Seguire queste cinque best practice per la firma delle email può aiutarti a:

-> attira l'attenzione dei tuoi potenziali clienti

-> stabilire credibilità e fiducia

-> ottieni più risposte e prenota più riunioni

Considerala un'istantanea concisa ma completa del tuo marchio che ti aiuta a distinguerti nelle caselle di posta dei potenziali clienti, a prenotare riunioni e a far crescere la tua attività!

E se desideri provare uno strumento di cold outreach che ti permetta di:

-> Fai un test A/B delle tue firme per individuare i migliori risultati

-> salva la tua firma migliore come variabile {{signature}} riutilizzabile per risparmiare tempo

-> personalizza su larga scala per generare più conversioni

Poi crea un account lemlist gratuito. (Non preoccuparti: non sono richieste fatture a sorpresa o informazioni sulla carta!)

Tony Do
Marketing Manager, Digital Marketer, and SEO Strategist @ HubSpot
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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
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Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization
Table
CDP Software
CRM Software
Approach
Data-centric
Customer-centric
Focus
Interactions across various channels and touchpoints, both online and offline.
Sales, marketing, and customer service interactions.
Functionality
Automatically collects, organizes, tags, and makes data available in real-time.
Helps businesses track customer interactions, sales pipelines, prospects, and service requests.
Goals
Personalized customer experiences across all channels.
Better customer relationships, streamlined processes, and improved profitability.
Benefits
Data integration, management, and accessibility, allowing for detailed analysis and segmentation.
Better communication within teams and with customers by organizing information about customer interactions and history.
Data Handling
Handles both identified and anonymous data, stitches together various data points.
Deals primarily with identified customer data.
Use Cases
Personalized marketing campaigns, targeted advertising, content customization across multiple channels.
Managing campaigns and leads, enhancing customer service, providing better customer support, increasing customer satisfaction and loyalty.
Examples
Insider, Bloomreach, Salesforce Marketing Cloud CDP
HubSpot, Salesforce Sales Cloud Lightning Professional, and Zoho CRM
CRM
Free plan
Best feature
Best for
Con
1. HubSpot CRM
square-check
Sales automation
Sales teams
Up to 1,000 contacts
2. Insightly
square-check
Custom fields
Basic needs
Not enough info about the free plan
3. Agile CRM
square-check
Deal and sales pipeline tracking
Small teams
Up to 10 users
4. Zoho CRM
square-check
Lead and contact management
Businesses of all sizes
Limited to 3 users
5. ClickUp
square-check
Unlimited tasks and unlimited members
Personal use
Up to 100MB storage
6. EngageBay
square-check
Live chat
Small and midsize enterprises
Up to 1,000 branded emails per month
7. Bitrix24
square-check
Unlimited users and 5 scrum teams
Big teams
Up to 5GB of cloud storage
8. FreshSales
square-check
Easy to use and simple setup
Beginners
Up to 3 users
9. Mailchimp
square-check
Very beginner friendly
Marketing teams
Send up to 500 branded emails per month
Type of Affiliate Marketing
Unattached
Related
Involved
Format
Paid advertising
Social media or YouTube channels
Dedicated website or blog
Focus
Quick income
Your niche
Your audience
Engagement with your audience
square-xmark
square-check
square-check
square-check
square-check
Very close connection with your audience
Pro
Little effort
Higher credibility thanks to your niche
Long-lasting and scalable
Con
Paid ads cost a lot
Potential for bias since you don’t use the thing you promote
Require time, effort, and dedication

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