SMTP, IMAP, POP3...
Ces termes vous donnent mal à la tête ?
Découvrez les définitions simples d'IMAP et SMTP et comment ils fonctionnent ensemble.
(Et qui sait, nous pourrions également percer les mystères de POP3)
IMAP est l'abréviation de Internet Access Message Protocol.
IMAP récupère les messages afin que vous puissiez les recevoir sur votre compte de messagerie. Son travail consiste à récupérer les mails du serveur de réception et à les transférer dans votre boîte de réception.
Sans IMAP, ils n'atteignent jamais votre compte de messagerie.
Ainsi, IMAP copie les mails du serveur de réception vers votre compte de messagerie.
➡️ Il est important de noter qu'IMAP conserve votre compte de messagerie sur le serveur et synchronise celui que vous utilisez dans votre client ou service de messagerie. Cela signifie que toutes les modifications que vous apportez sur un appareil, comme la lecture ou la suppression des mails, seront répercutées sur tous les appareils connectés à ce compte de messagerie.
C'est simple, non ?
SMTP est l'abréviation de Simple Mail Transfer Protocol.
Alors que l'IMAP concerne la réception des mails, le SMTP consiste à les envoyer.
Le SMTP transmet un mail sortant de votre compte au serveur d'envoi, puis au serveur de réception.
Comme vous pouvez le constater, le SMTP a plus de travail à faire que l'IMAP.
Vous pouvez probablement deviner maintenant comment SMTP et IMAP fonctionnent ensemble.
Le SMTP est comme un facteur qui envoie un message et le transmet à votre boîte aux lettres.
La bonne nouvelle, c'est que vous n'avez pas à vous rendre à pied dans votre boîte aux lettres pour récupérer le courrier, car IMAP le fait pour vous !
Il vous suffit d'ouvrir votre boîte de réception, et voici le mail. Vous n'avez jamais su comment les mails vous arrivaient, mais maintenant vous le savez.
POP3 est l'abréviation de Post Office Protocol.
Nous ne savons pas ce qui se passe avec tous ces noms fantaisistes, mais POP3 est un autre concept simple.
POP3 extrait le message du serveur vers un seul compte ou appareil, puis supprime le message du serveur.
➡️ Le POP3 était couramment utilisé pour les clients de messagerie hors ligne (comme les applications de messagerie de bureau), mais son utilisation a diminué ces dernières années.
Pour résumer :
POP3 permet de récupérer et de supprimer, tandis que IMAP permet de récupérer et de synchroniser.
Les concepts techniques tels que IMAP et SMTP peuvent parfois être complexes en raison des termes techniques utilisés.
Cependant, après quelques recherches, nous constatons souvent que ce n'était pas du tout difficile à comprendre.
J'espère que vous ressentez maintenant la même chose à propos d'IMAP et de SMTP.
G2 Rating | Price | Best for | Standout feature | Con | |
---|---|---|---|---|---|
4.9 star star star star star | $30/mo $75/mo $2,999/mo | Large, distributed sales teams | AI evaluation precision, gamified KPIs | Lack of tracking system | |
4.6 star star star star star-half | Not publicly available | Sales operations and finance teams | Powerful configurability | Limited training resources and complex to navigate | |
4.4 star star star star star-half | Not publicly available | Mid-market and enterprise businesses | Comprehensive incentive management | Potentially high cost and steep learning curve | |
4.7 star star star star star-half | $15/user/mo $40/user/mo Enterprise: custom price | Complex sales structures and businesses of all sizes | Complex sales structures and businesses of all sizes | Steep learning curve | |
4.6 star star star star star-half | Not publicly available | Collaborative teams | Connected planning | Complexity and steep learning curve | |
4.6 star star star star star-half | Not publicly available | Companies with complex sales structures | Complex incentive compensation management (ICM) with high efficiency and accuracy | Complexity for smaller teams and potentially high costs | |
4.7 star star star star star-half | Not publicly available | Companies who want to automate commission calculations and payouts | Simplicity and ease of use | Lack of features like redirection | |
4.7 star star star star star-half | $30/user/mo $35/user/mo Custom: upon request | Businesses that need a comprehensive and user-friendly sales compensation management software | Ease of use and adoption | Lack of ability to configure the product based on user needs | |
4.8 star star star star star-half | Not publicly available | Companies with modern sales culture and businesses who want real-time insights | A built-in dispute management and real-time visibility | Users say it works slowly, customer support is slow | |
4.9 star star star star star | $30/user/mo $50/user/mo | Smaller sales teams | Powerful automation | Lesser user base and average user interface | |
4.7 star star star star star-half | Not publicly available | Companies with scalable needs | Automated Commission Calculations | Lack of filtering by date, no mobile app |
PRM Tool | Rating | Feature | Pro | Con | Mobile App | Integrations | Free Plan | Pricing |
---|---|---|---|---|---|---|---|---|
4.65 star star star star star-half | Org-wide alignment | User-friendly layout and database | Suboptimal as a personal CRM | square-check | Lack of tracking system | square-check | Team: $20/month Business: $45/month | |
4.7 star star star star star-half | Social Media Integration | Easy contact data collection | No marketing/sales features | square-check | Lack of tracking system | square-xmark 7-day trial | $12/month | |
4.75 star star star star star-half | Block Functions | High customization capability | Not a dedicated CRM | square-check | Limited | square-check | Plus: €7.50/month Business: €14/month | |
N/A | Open-source | Open-source flexibility | Requires extensive manual input | square-xmark | Limited | square-check Self-hosted | $9/month or $90/year | |
3.1 star star star | Simple iOS app | Ideal for non-tech-savvy users | iPhone only | square-check iOS only | Limited | square-xmark 1-month trial | $1.49/month or $14.99/month | |
3.6 star star star star-half | Smart Contact Management | Feature-rich and flexible | Reported bugs | square-check | Rich | square-xmark 7-day trial | Premium: $13.99/month Teams: $17.99/month | |
4.4 star star star star star-half | Customizable Interface | Customizable for teamwork | Pricey for personal use | square-check | Rich | square-xmark | Standard: $24/member Premium: $39/member | |
4.7 star star star star star-half | Integrated Calling | Integrated Calling | Too sales-oriented & pricey | square-check | Rich | square-xmark 14-day trial | Startup: $59/user/month Professional: $329/user/month | |
4.8 star star star star star | Business Card Scanning | Business Card Scanning | Mobile only | square-check | Limited | square-check | $9.99/month | |
4.45 star star star star star-half | 160+ app integrations | Comprehensive integrations | No free app version | square-check | Rich | square-xmark 14-day trial | $29.90/month or $24.90/month (billed annually) |
Capterra Rating | Free Trial | Free Plan | Starting Price (excluding the free plan) | Maximum Price (for the most expensive plan) | Best for | |
---|---|---|---|---|---|---|
4.5 star star star star star-half | square-check 14-day | square-check | €15/month/seat billed annually | €792/month/3 seats billed annually + €45/month for each extra seat | Versatility and free plan | |
4.2 star star star star | square-check 30-day | square-xmark But it offers reduced price to authorised nonprofit organisations | €25/user/month | €500/user/month billed annually (includes Einstein AI) | Best overall operational CRM | |
4.3 star star star star star-half | square-xmark | square-check Limited to 3 users | Comprehensive incentive management | €52/user/month billed annually | Small-medium businesses and automation | |
4.5 star star star star star-half | square-check 14-day | square-xmark | €14/seat/month billed annually | €99/seat/month billed annually | Sales teams and ease of use | |
4.1 star star star star | square-xmark | square-check Limited 10 users | $9.99/user/month billed annually | $64.99/user/month billed annually | Free plan for very small teams up to 10 |
CRM goal | Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months. | ||||
SMART Breakdown | 1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation). | 2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking. | 3. Achievable: A 10% increase is possible based on historical data and potential improvements. | 4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives. | 5. Time-bound: The 6-month timeframe creates urgency and a clear target date. |
Actions | Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation. | Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior. | Step 3: Develop targeted landing pages with clear calls to action for qualified leads. | Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up. | Step 5: Track and analyze campaign performance to identify areas for optimization. |
Outcomes | Increased sales and revenue | Improved marketing automation ROI | Marketing and sales alignment | Data-driven marketing optimization |