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Cold Emailing
How to Use Warm Outreach to Multiply Your Sales
Christina Miranda
July 26, 2024
|
7 min. read
Christina Miranda
LAST UPDATED
July 26, 2024
READING TIME
7 min.
We said cold outreach was the path to your business's success.
We were wrong.
Now we know you need warm outreach. A combination of outreach and LinkedIn strategy.
Warm outreach definition
By definition, warm outreach refers to a strategy in which you let your leads know you before you initiate contact with them.
The strategy of building an audience at scale to attract leads and convert them into paying customers using outbound.
Warm outreach requires your leads to be familiar with you before your first contact.
How can this be done?
One way to warm up your leads is to establish yourself as a thought leader. In other words, build your brand, so others see you are someone trustworthy who knows what to do and how to do it.
You can establish your personal brand on LinkedIn, for example, by posting regularly and engaging with others.
Other warm outreach methods include your leads signing up for your newsletter voluntarily or connecting at a live event. But today we will focus on building your brand on LinkedIn and how it will help you warm up your leads.
With warm outreach, you will successfully reach people who are already interested in your product or service, since you can pick leads from the list of people who engaged with your posts.
Cold outreach is the strategy in which you reach out to your leads or potential clients without them having heard from you beforehand.
In cold outreach, you reach out to your leads making that the first contact.
Cold outreach requires you to build a relationship with your leads from scratch. In this process, you need to establish trust from the get-go to prove to your leads that you are the right solution to their problem.
Although this method has proved useful, many leads will just hit that delete button just because they’ve never heard of you. Doesn’t matter how good your email is.
However, if you get an email from Jeff Bezos himself, we can almost guarantee you’re going to open that email without so much as glancing at the subject line. Because it’s irrelevant. Someone who you trust and you consider a valuable resource is contacting you directly.
Do you see what we mean?
With a cold lead strategy, your process could look something like this:
By establishing yourself as a LinkedIn (or any other social media) presence, you don’t have to include a large portfolio of all of your skills and accomplishments.
50% of your leads may already know who you are and the other 50% simply have to click on the link to your profile and be redirected to your profile, where they will see just how valuable you are to them.
No need to work so hard on building trust
You will no longer have to spend countless emails proving that you’re a valuable resource. They will know.
Trust is the basis of any business relationship. You cannot get your leads to take a leap of faith and invest in you based on words alone.
You need them to trust you.
You need to prove you deliver, you’re someone others look to to solve their problems, who knows what they’re talking about, and, ultimately, who has the resources to do so.
Your leads already know your product/service to a certain extent
Thanks to prior exposure, your leads won’t be completely in the dark about the product or service you offer.
Therefore cutting down on long and tedious explanations about your product or service.
If they know your product or service, you can start by offering a demo straight away.
Cut down on unnecessary talk about yourself
When your leads already know you (or have heard about you) you can reduce the amount of time and effort you have to put in to explain who you are, and what you do.
Essentially, this is the part that usually bores your leads to the point of deleting your email.
This leads us directly to the next benefit…
Allows you to focus on them
When you don’t have to explain who you are, you have the time to focus on your leads, on what they need, their pain points, their achievements, and then, you can present your solution and the value you can offer them.
Higher possibilities of getting a response
Your chances of getting a response will increase exponentially by using warm outreach, instead of relying solely on cold outreach.
And we all know that with a higher reply rate, you’ll get a higher conversion rate, which leads to higher revenue.
Don’t you think it’s time to build your warm outreach strategy? You only need to follow three steps.
Warm outreach strategy
1. Optimize your LinkedIn profile
First thing you need to do is make sure your profile is optimized, up-to-date, and speaks truly of who you are and what you do.
What elements will you need to take into consideration?
Your photo should show your personality (yes, we said it. Don’t be afraid to smile), it should be cohesive with your entire brand, and it should be eye-catching.
Make sure your profile picture is also aligned with the style of your banner, this will add a touch of professionalism and attention to detail.
Pro tip: include a tippet of what you do in your banner, this will make it stand out more and your viewers will instantly know who you are.
Headline
For your headline you’re going to briefly introduce yourself. If you’re not sure how to write your headline to make it catchy, be sure to use Taplio’s headline generator to give you some ideas.
About section (or summary)
This is the juicier part of your profile.
In 2,600 you can describe in more detail who you are, what you do, your journey, your philosophy. Make sure to make it easy to read, informative and catchy.
Additionally, with Taplio’s AI you can get suggestions to optimize your LinkedIn profile and reach its maximum potential.
2. Define your content strategy
Be present on LinkedIn.
We’ll tell you how to set up your LinkedIn strategy, so you don’t have to waste days trying to figure out how to get followers.
What do we take from this? You don’t have to create an original idea per see, you simply need to find a good one (go with opposites too) and give it your twist to make it your own.
Remember: even if the idea isn’t original, the way you deliver it should be.
You can also give these 3 content strategies a go:
Use tools like Taplio
The best way to figure out what you want to write about it by using Taplio.
With Taplio’s AI, you simply have to feed the prompts for your next LinkedIn post, include the tone and structure you wish and voilá!
New post.
Additionally you can use Taplio to feed the LinkedIn profiles of other content creators you like and you will get posts based on their niche and topics.
Once you have your posts, you simply have to schedule them and Taplio will do it for you.
Don’t forget to be hands-on on your LinkedIn strategy and engage with your followers, and people who comment or like your posts.
Start a 100-day challenge
A pretty successful stategy you can implement is the 100-day challenge.
You’ll be posting 100 posts (as continuous as possible), where you will share a journey with your followers.
Take for example what Razvan is doing.
With strategy you’ll be delivering immediate value, while catching the attention of others to see how you progress and what you learn and teach during your journey.
Implement the Marco Polo effect
This strategy requires you take inspiration from others in your field.
Why is it called like this?
Marco Polo is known for his travels along the Silk Road, even though he wasn’t the only one taking the route nor the one who discovered it. In fact, he was following a long line of predecessors, the only thing that set him apart was the fact that he documented his journey.
Disclaimer ⚠️: Do NOT post others’ work word for word, take inspiration.
Find out what you like, give it your own touch, and publish once you’ve made it your own.
You can even go the other way, and take inspiration from topics you totally disagree with.
3. Prepare your warm outreach sequences and campaigns
Once you have your LinkedIn strategy in place and your leads are engaging with you, it’s time to hit them with a multichannel, intent-based approach.
You have already established trust so here you should be focusing on delivering more value.
Some elements you should include in your outreach messages are:
A short subject line, after all, it doesn’t really matter what’s written on the subject line, if the person sending the email already has value, chances are prospects will open straight away
Include relevant information that your leads can easily link to your LinkedIn content
Show the resolution to the common pain point
Include a simple CTA that will prompt your leads to take action
Now, it’s time to send your multichannel campaigns with lemlist:
Step 1: log into lemlist or start your 14-day free trial
Step 3: Craft highly personalized emails or LinkedIn messages from scratch, with a template, or with the help of AI.
And watch those replies roll in!
Bonus warm outreach benefit + checklist
We’ve kept the best for last!
By establishing yourself on LinkedIn, you won’t only be warming up your leads, you’ll also increase your inbound sales, as more people will come directly to you when a problem arises.
So follow these simple steps and begin your warm outreach strategy now!
→ Build your LinkedIn brand with Taplio
→ Engage with your prospects with Taplio
→ Scrap your LinkedIn contacts with the lemlist Chrome extension
→ Create multichannel and automated sequences with lemlist
Christina Miranda
Content creator and translator @ lempire
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