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Cold Emailing
Get a 91% reply rate with tiramisu cold email
lemlist team
November 17, 2023
June 11, 2020
|
7 min. read
lemlist team
LAST UPDATED
May 17, 2024
READING TIME
7 min.
In two campaigns where we used Tiramisu cold email strategy, the results were amazing.
The idea was to bring industry leaders to our live webinars where we'd aim to produce the most actionable sales and growth advice that people can use to close more deals and become better at their craft.
On top of that, they could also ask questions since all interviews are recorded live, exclusively for lemlist family community.
So far, we've been able to bring amazing guests like Rand Fishkin, Aaron Ross, Jill Rowley, Anthony Iannarino, Tim Soulo, Morgan Ingram, etc.
In this short and sweet article, you'll see how we did it.
Tiramisu cold email strategy
You might have heard about the Tiramisu cold email strategy in the TSAC family a few times now.
It's precisely the one we used to organize webinars with such amazing guests.
It's about writing genuine intro lines and adding custom sentences that change for each prospect.
The entire work happens in your .csv file that you eventually upload to lemlist. Here's how it looks.
Imagine the following cold email structure.
Hey {{firstName}}, {{Tiramisu}} The rest of the email...
The {{firstName}} tag is replaced with Guillaume, and {{Tiramisu}} becomes... ⬇️
"I've checked out your $1M ARR article the other day. It's brilliant and congrats on reaching this huge milestone. I remember reading the first episode (the $250k ARR one you wrote) and really appreciate that we can follow your journey in such a detailed way."
The result is a unique email that only Guillaume will receive.
And it works like a charm because it grabs attention and shows you’re a baller, not some lazy person emailing everyone the same 💩 and issuing fake compliments.
You may think this takes a long time.
It does! But then again nothing good should come easy.
Plus, if you do the research right, your cold emails will write themselves, believe me. 😎
Back to our campaign... We've delivered two to be precise.
The first one was sent to 20 people we wanted to interview.
Here's why it worked:
{{Tiramisu}} tag is replaced with a genuine compliment for that person. In most cases, it consisted of 1-3 sentences where I'd comment on their recent work and add another sentence on why we admire that person
{{Tiramisu2}} was changed with our topic proposal. In other words, the topic of the webinar we aimed to make with them.
The goal was to show how their participation would bring them exposure to our audience
Credibility is key! We want everybody to know that we are practitioners of our craft with a real track record
It's always a good idea to let your prospects decide what subject line, image, call-to-action, or sequence works best. Don't waste your time debating these in your internal meetings.
But overall, the results were awesome, our community members loved the webinars, and it's mind-blowing to connect with people you admire and get to pick their brains.
The most important things to remember about the Tiramisu cold email strategy and how to make it work for you:
Everything comes down to your research. The end result of it are custom sentences for each prospect
Anything can be a {{Tiramisu}} tag → your intro, your proposition, your CTA, name it...
Remember the rule! Every prospect "eats" their own Tiramisu... one sentence for each prospect
Key takeaways
If you were here for some cold email ideas, Tiramisu strategy or just to get inspired to do your own show, I hope you've found what you were looking for.
Essentially, the Tiramisu strategy is adding a hyper-personalized line at the beginning of your email to show that you’ve researched your prospect.
You need your perfect leads, but you want to plan your monthly budget. We get it. Here's a full breakdown to understand how much leads cost when you're using lemlist.
Find out what an IMAP server is, how they synchronize your emails across multiple devices, and why they play a vital role in modern email communication.
Noel Bouwmeester
July 31, 2024
July 30, 2024
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