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Cold Emailing
Cold Emailing and Selling Digital Marketing Services [Cold Email Teardown]
Lilibeth Acuna
November 17, 2023
August 31, 2023
|
7 min. read
Lilibeth Acuna
LAST UPDATED
January 18, 2024
READING TIME
7 min.
Selling digital marketing services = fighting for marketing managers' attention in an inbox full of cold emails.
Generic intros and broad value propositions just won't cut it in a field where everything moves via an inbox.
So, how do you craft a cold email that not only grabs attention but also boosts conversions?
Let's dive into how Matey, the CEO of The Marketing Family outbound agency, would rewrite an insufficient cold email example to improve reply rates!
Cold email mistakes to avoid if you want to book more meetings
Here's a cold email that offers web development & SEO services to marketing managers👇
Here's what stops prospects from replying to this cold email:
1. Generic intro line
People these days don’t fall anymore on generic phrases such as the one from this email.
Instead, use very niche and specific common ground, such as a common event.
2. The tone might come off as offensive
If you want to point out mistakes or errors to the person in charge, ensure to use a more subtle approach.
For example, “Have you considered {{solution}}?”.
3. Reasons aren’t convincing enough
Your prospects won’t redesign their website for the sake of keeping up with trends.
Instead, focus on valuable outcomes such as attracting new visitors, aka earning $$$.
4. Wrong approach for the contact
Marketing managers are often not decision-makers, so you should focus on benefits for your specific contact.
For example, mention looking good in front of their boss thanks to amazing results, instead of directly selling to them.
How to write a cold email for a high conversion rate
Here’s how Matey would rewrite this cold email for higher reply chances:
How does this email get replies?
1. Shows they researched the prospect
You can mention a company event to show you are familiar with your prospects, know their struggles, and make your email more relevant.
With target research, you will know whether you can help your prospect with SEO, PPC, PR services, etc.
2. It’s honest & funny
Use light humor that is not too intrusive and doesn’t grab the main spotlight of your message.
It needs to be in the background, but still make your prospects smile.
3. Text is well-spaced
Even though the email is longer, it doesn’t feel like that, thanks to the image that adds a break between paragraphs.
4. Heavy personalization
Use custom variables to make your email look like it was written especially for your prospects, and not sent in bulk.
This will make your prospects feel appreciated and boost your chances of getting a reply.
Cold email template to replicate for more replies
Hi Name,
I was casually browsing through your website for personal reasons and… ok, not true. I saw Company X closed round B funding, so that brought me to your website. 🥸 So I hope me being honest doesn’t offend you, Developer to Marketer.
[funny gif]
I noticed that your website doesn’t <have/show something that it should>. Indicating to me that you, being the Marketing manager, are probably getting a lot of heat about <common business triggers these guys run into>. Have you considered a redesign?
It will improve <X and Y website metrics, dependent on a good website design>, plus improve your SEO performance by at least 10%… or at least that’s how it went down with Company A & B, when we redid their websites. Check them out, if I tickled your interest 😛
If talking to a <my title & area of expertise> isn’t your particular brand of vodka, give me some hate. I can take it. 🍸 Otherwise, let me know if you’re open to discussing how we can make <company X owner name> proud of his website’s performance.
Cheers!
Key takeaways
Here are Matey's most important cold email insights that you can start applying today:
Use specific, researched intros to grab prospects' attention
Don't be afraid to show a little personality and humor
Tailor your message to your specific contact's needs
You need your perfect leads, but you want to plan your monthly budget. We get it. Here's a full breakdown to understand how much leads cost when you're using lemlist.
Find out what an IMAP server is, how they synchronize your emails across multiple devices, and why they play a vital role in modern email communication.
Noel Bouwmeester
July 31, 2024
July 30, 2024
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