Cold Emailing

Revisión de Outreach.io: ¿La herramienta de divulgación más completa para 2024?

lemlist team

December 15, 2023

7 min. read

lemlist team

LAST UPDATED

September 5, 2024

READING TIME

7 min.

Selling products and services online through sales lead analysis, prospect interviews, and deal closing is getting increasingly challenging. Most businesses and sales teams rely on a set of sales outreach enablement and management tech stack.

In the online sales ecosystem, how unique you are is what makes you different. Do you just follow the template sales cadences or make your sequences? Do you overly rely on the sales outreach tool’s default features or prefer granular customizations?

Here comes Outreach.io — an AI-powered sales enablement tool. This thorough review of Outreach.io will help you figure out whether this expensive sales engagement platform is really for you!

Outreach.io: what it is and what it does?

Outreach.io is a cloud-based sales outreach tool that enables you to increase seller productivity manifold. It does so by bringing all the outbound and inbound sales outreach under one software and automating tasks with AI. The platform is essentially a one-stop shop for various sales tools aiming to boost sales team efficiency and close more deals.

Oureach.io offers the following functionalities:

Sales Engagement Tools: Streamline tasks like email outreach, scheduling meetings, and managing communication with potential customers.
Deal Management and Insights: Organize and track sales opportunities throughout the entire sales cycle.
Sales Outreach Conversation Intelligence: Analyze sales calls to identify strengths and weaknesses in communication strategies.
Deal Insights
Pipeline Management and Forecasting: Gain visibility into your sales pipeline and predict future sales performance.
High-quality training materials for sales reps: Provide insights and recommendations to help salespeople improve their performance.

Overall, Outreach.io helps businesses centralize their sales operations and equip their teams with data-driven tools to improve sales productivity and close more deals.

Rating

G2 - 4.3 ⭐⭐⭐⭐

Trustpilot - 1.8 ⭐⭐

Quick Overview

Outreach.io delivers what it promises but you must go through a lengthy learning curve before using it productively.

If you are a medium to large business with an abundant sales budget, you can pick Outreach.io as your go-to sales tool.

Outreach.io is not the right sales outreach tool for you if you are a small business or startup with a limited sales budget.

While reviewing Outreach.io, we compared it with a leading sales outreach and enabler software, lemlist. This is what we found:

Features	Lemlist	Outreach.io
Total cost of ownership	Affordable pricing plans, only $83 per user per month annually	Expensive, Opaque pricing policy, Costs above $100 per user per month for the basic tier
Subscription plans	Monthly and annual	Only annual
Email outreach	Advanced	Basic
Cold emails	Available	Available
AI email writer	Advanced	Intermediate
LinkedIn outreach	Advanced	Intermediate
Custom landing pages	Available	Not available
Third-party app integrations	40+	100+
Sales enablement AI	AI campaigns, AI icebreakers, AI pipeline auditing, AI meeting assistant	-
Chrome extension	Available	Available
API access	Available	Available
Email warm-up	Available as Lemwarm free bonus	Not available

Who is Outreach.io Best For?

While Outreach.io is designed to meet the needs of sales teams, these users will benefit from using it the most:

Sales Development Reps (SDRs): Uses automation, AI, and ML to help sales reps find the best times to contact prospects. It eliminates guesswork by using data and ML models.
Closing Reps: Lets closing reps automate administrative tasks and focus on sealing deals by automating follow-ups and increasing meeting hold rates.
Customer Success Managers: AI and ML technology automates tasks, saving customer success managers time and increasing efficiency.
Sales Management and Leadership: Offers analytics for tracking team performance, with all data integrated into the CRM for accuracy.
Sales Operations: Helps streamline sales pipelines and enhance integrations, ensuring adherence to established processes.
Marketing: Provides tools for personalized multi-channel marketing and seamless transition to sales, improving lead follow-up and close rates.

✅ Outreach.io Pros

Provides most sales enablement tools in one package
Integrates with business tools, such as Salesforce, HubSpot, etc.
Built-in outbound calling system
Local telephone numbers
Advanced AI and LLM models
AI email writer
AI sequence creator

❌ Outreach.io Cons

There is no manual button for ad-hoc sales outreach updates in the dashboard
It is an expensive choice for a sales engagement tool
The tool may become clunky at some point
It often can not recognize inbound client emails
It can be challenging to find a complete string of actions for a lead
There is an absence of transparent pricing
The support team sometimes seems inefficient in fixing technical issues

Outreach.io: core features and use cases

Find below an in-depth review of the major features of Outreach.io that you can utilize to close more deals and achieve forecasted sales revenue.

For each of these features, we have included use cases against which I tested the Outreach sales platform functionalities.

You can quickly relate these tasks to your sales outreach projects and understand if you should give Outreach.io a try.

1. Sales engagement

The primary feature of Outreach.io is sales engagement—a bundle of various tools to help you connect with leads, convert them to prospects, and close more deals as wins than losses.

For instance, one of your leads is interested in subscribing to an email outreach software for the next 12 months. Your sales development rep is already in contact with this lead, but they are trying to pitch in a sales CRM. So, there is a gap in pitching the right product.

Outreach.io’s AI-powered sales enablement tool lets your sales rep notice such sales signals and pitch the right tool in which the buyer is more interested.

The sales outreach tool does so through the following features:

Pipeline calculator

Alt text: Pipeline calculator (image credit: Outreach.io)

The Pipeline Calculator tool creates a prediction model on how many sales sequences your team must build to achieve the sales revenue target for a quarter or year. This benefits you when you see a shortfall of earned revenue compared to forecasted revenue.

The tool analyzes past sales outreach activities and their success rates to forecast a customized pipeline activity for your sales team.

Outreach sequences

Predictive sales outreach projects use a sales sequence or workflow. You can automate this process on Outreach.io using its Sequences tool. It’s good because you can use sequence templates of the tool that works for most businesses. Later, you can customize the sequence steps of the template to create a unique workflow.

Alt text: Sequences in Outreach (image credit: Outreach.io)

Sequences also enable your sales reps to stay on top of their tasks. When they explore workday tasks, Outreach.io automatically takes them to email replies or document request emails the prospects sent earlier.

Calendar

In your sales outreach campaigns, you often send free demos, product introductions, or deal discussion meeting invites to prospects. Outreach.io makes it easier for your sales reps to send free meeting slots to the prospects using the Outreach.io Calendar tool.

Alt text: Calendar feature in Outreach (image credit: Outreach.io)

The tool also professionally adds meeting slots in your cold outreach emails as clickable buttons. Prospects can simply click the time slot buttons to book their preferred meeting time.

Smart email assist

I’ve often noticed that sales reps struggle to compose emails themselves in response to product demos or price request emails sent by the buyer.

They need a large language model and artificial intelligence to overcome this issue. Surprisingly, Outreach.io offers an advanced email assistant as a part of the Sales Engagement package.

Alt text: Email AI of Outreach (image credit: Outreach.io)

While replying to an incoming email from a lead, sellers can now utilize the AI email writer. They just need to click the Assist button on the email body. There are various email writing customizations like setting the email read time, modifying the email text tone, variable fields for mass emailing, and more.

Of course, your sales reps and account executives must thoroughly read the email before hitting the send button. Email AIs often come with hallucinations and bugs that can decrease the readability of your emails.

Task flow and extensions

Sales teams often invest a lot of time finding tasks, ordering them based on priority levels, manually taking up tasks from the board by breaking the order, etc. Such activities can significantly reduce the productivity of your sales outreach campaigns. Not to mention, manual picking of tasks also involves risks of human error.

Alt text: Outreach task flow (image credit: Outreach.io)

I avoid this risk and hassle by requesting my sales team members to use the Task Flow feature of Outreach.io. Reps just need to go to their Outreach app dashboard or 360° view screen. The page already starts showing Due tasks in an itemized way, including Total, Action item, Email, Call, etc.

What I simply need to do is hit the Start tasks button. The Universal Task Flow tool will pull the appropriate task that needs completing. The task will also appear in the Outreach Everywhere extension if the seller is on their email app.

Alt text: Outreach Chrome extension (image credit: Outreach.io)

The Outreach Chrome extension also benefits your sales reps by showing crucial information about a lead, prospect, or buyer contact. For example, you can easily find sequences related to the contact, their LinkedIn profile, and upselling opportunities if the contact is an existing customer.

2. Conversation intelligence

The fate of the deal depends on how your sales reps or account executives promote the product or service to the buyer during video or audio meetings. Due to human errors, reps often forget to mention key selling points.

Sometimes, the buyer asks highly technical or complex questions to which reps only say, “I’m not sure about this. Let me get back to you.” Here, the rhythm of the meeting drops.

Not to mention, sales reps and account executives also constantly need to take notes during meetings and sift their emails for product or service documents.

An advanced AI that knows your sales outreach campaign inside out and has access to product documents can surely help. Here, it is Outreach.io’s Conversation Intelligence AI — Kaia.

Alt text: Kaia transcription (image credit: Outreach.io)

Kaia, within Outreach.io, is an AI-powered virtual assistant specifically designed to enhance sales conversations. It acts as a real-time companion during meetings, offering several functionalities to boost sales rep productivity and improve overall sales team performance.

Here's a breakdown of what Kaia does:

Live Meeting Assistance: Kaia joins and records sales meetings (with proper permissions), providing real-time features like transcription and capturing key moments.
Action Item Identification: Kaia automatically identifies action items mentioned during calls and associates them with the relevant parts of the conversation transcript.
Focus on the Customer: By automating tasks like note-taking, Kaia allows salespeople to stay focused on building rapport and effectively communicating with potential customers.
Improved Sales Coaching: Managers can leverage Kaia recordings to analyze sales calls, identify areas for improvement, and provide targeted coaching to individual reps.
Enhanced Sales Efficiency: Kaia automates mundane tasks, allowing reps to spend more time on strategic selling activities.

Kaia assist comes with live AI and machine learning capabilities to help your sales reps during the call. When the buyer asks a question, Kaia automatically shows several probable answers on the seller’s screen.

Alt text: Kaia talk time analysis (image credit: Outreach.io)

In-call engagement and listening are also key to closing deals. Reps must ask valid questions so the buyer engages with them. Also, reps should not just keep talking, converting the call to a monologue rather than a dialogue.

Alt text: Kaia action item reminders (image credit: Outreach.io)

Here, the Kaia assist gives signals to the sales rep if they are being too quiet or too chatty. Other major features of Kaia assist are:

Content cards
Live call recording
Live call transcription
Automatic follow-up with product documents or quotes after the call
Automatic note-taking
Playlist of top-performing calls to train new sales reps

3. Pipeline management

To assess the quality, quantity, and maturity levels of sales outreach campaigns, you need a pipeline management tool. If you use Outreach.io, you no longer need to subscribe to a separate pipeline management tool.

Alt text: Pipeline management feature (image credit: Outreach.io)

Firstly, the tool enables you to oversee quota attainment for individual reps and their teams. It is beneficial because you no longer need to sift through emails for the specific quota of sales teams or reps. You get to see the quotas for all in the dashboard view in the Outreach.io tool.

Secondly, Outreach automatically pulls data from all sales pipelines and creates individual pipeline health scores. Its sales AI suggests what to do if a pipeline is at risk. Therefore, your sales managers can easily instruct the teams or individual sales reps on qualifying more leads, reducing coverage gaps, and so on.

Other notable features offered by the Outreach Pipeline Management tool for your sales outreach programs are:

Real-time pipeline movement
Pipeline coverages for the existing and future periods
Number of pipelines at par with the winning speed of your team
Score-card based on pipelines

4. Deal insights

You often notice that sales reps invest too much time in deals that are sure to fail. However, it is impossible to identify such deals until you try out the Deal Insights AI of Outreach.io.

Alt text: Deal insights (image credit: Outreach.io)

The tool scans through present and past deal performances to create individual deal profiles. When reps click the Insights button, the tool displays which deals are winnable, which are at risk, and which are not winnable.

Other functionalities of the Deal Insights tool are:

Deal health scorecard
AI suggested deal troubleshooting actions
Quickly spot if vital deals are moving at a positive or negative pace

5. Data analytics and reporting

Outreach.io’s Reporting feature lets you determine if your sales team invests their workday to win sales deals. You will find critical data on all sales outreach campaigns in the Report section.

Alt text: data analytics and Reports (image credit: Outreach.io)

The Report page has individual tabs for Sales Execution, Team, and Sequence reports. You can customize the reports by applying various sorting and filtering rules to the raw data.

Outreach.io pricing

While the entire ecosystem of SaaS believes in transparent pricing, Outreach.io is the opposite. This sales outreach tool doesn't provide a transparent pricing page on the Outreach.io website.

That means that Outreach.io sales reps will talk to you about your business needs and goals before you get a price offer for a custom plan. It can benefit enterprises and large businesses if they have no bar on sales tool procurement. Instead, they can look for a custom quote from the software provider depending on the volume of sales outreach campaigns, admin control requirements, custom app integrations, API call requirements, and so on.

For small-medium size businesses and startups, the lack of pricing transparency can be somewhat frustrating.

That said, Outreach.io costs $100/user/month, per user, which is about average for the highest-end plans for most sales engagement software.

Outreach,io does not do monthly pricing. All Outreach accounts must be purchased annually. So, if your sales team consists of 10 team members, you are easily looking at a yearly expenditure of $12,000. This can be too much of an investment for many potential users.

Outreach.io: Is it good value for money?

Overall, Outreach.io's lack of pricing transparency and annually billing with at least $1,200 paid up-front is not good value.

Outreach.io offering is just too expensive when compared with other competent AI sales tools like lemlist.

You can get the Pro subscription of lemlist for a team of 10 for the whole year at just $9,960. It’s a cost-effective deal because you get access to all the premium features of lemlist.

If you go for the Standard subscription of Outreach.io, you limit your access to sales outreach features. For example, you can’t generate pipeline movement reports, can’t create forecast scenarios, Kaia AI access becomes limited, and so on.

Outreach.io review: Final verdict

Outreach.io is undoubtedly one of the best and most advanced sales engagement platforms. More than 5,500 clients are already using it, and among these are esteemed businesses like Elsevier, NewtonX, Armory, Alan, Zoom, and so on.

You should go for it if your company has a higher sales and marketing budget or if your business is willing to arrange training and development sessions for your sales reps. It is for sure that you will not be able to put Outreach.io into sales production just after getting it. You will need experts who have hands-on knowledge of the tool.

If you are on a tight budget and looking for a tool that you can put into operation right after buying, you need to look for an Outreach.io alternative, like Lemlist. Read this lemlist vs Outreach.io review to find out more.

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	G2 Rating	Price	Best for	Standout feature	Con
SmartWinnr	4.9 star star star star star	$30/mo $75/mo $2,999/mo	Large, distributed sales teams	AI evaluation precision, gamified KPIs	Lack of tracking system
Performio	4.6 star star star star star-half	Not publicly available	Sales operations and finance teams	Powerful configurability	Limited training resources and complex to navigate
Varicent	4.4 star star star star star-half	Not publicly available	Mid-market and enterprise businesses	Comprehensive incentive management	Potentially high cost and steep learning curve
QuotaPath	4.7 star star star star star-half	$15/user/mo $40/user/mo Enterprise: custom price	Complex sales structures and businesses of all sizes	Complex sales structures and businesses of all sizes	Steep learning curve
Anaplan	4.6 star star star star star-half	Not publicly available	Collaborative teams	Connected planning	Complexity and steep learning curve
Xactly	4.6 star star star star star-half	Not publicly available	Companies with complex sales structures	Complex incentive compensation management (ICM) with high efficiency and accuracy	Complexity for smaller teams and potentially high costs
Qobra	4.7 star star star star star-half	Not publicly available	Companies who want to automate commission calculations and payouts	Simplicity and ease of use	Lack of features like redirection
ElevateHQ	4.7 star star star star star-half	$30/user/mo $35/user/mo Custom: upon request	Businesses that need a comprehensive and user-friendly sales compensation management software	Ease of use and adoption	Lack of ability to configure the product based on user needs
Everstage	4.8 star star star star star-half	Not publicly available	Companies with modern sales culture and businesses who want real-time insights	A built-in dispute management and real-time visibility	Users say it works slowly, customer support is slow
Sales Cookie	4.9 star star star star star	$30/user/mo $50/user/mo	Smaller sales teams	Powerful automation	Lesser user base and average user interface
Spiff	4.7 star star star star star-half	Not publicly available	Companies with scalable needs	Automated Commission Calculations	Lack of filtering by date, no mobile app

ERP vs. CRM

ERP

CRM

Summary

Backbone of a business's internal operations.

Backbone of customer-centric interactions and operations.

Goal

To centralize and streamline core business processes in a company.

To increase customer experience, satisfaction and loyalty, and boost sales.

Focus

Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).

All interactions with leads and customers.

Manages

Internal business data like financial data, inventory levels, production details, supply chain, HR info.

All customer data like contact info, purchase history, communication history, customer preferences and more.

Users

Finance, accounting, operations, supply chain, and HR departments.

Customer-facing teams like sales, marketing, and customer service.

Benefits

Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.

Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.

Price

$150 per user per year on average.

$10 to $30 per user per month on average.

PRM Tool	Rating	Feature	Pro	Con	Mobile App	Integrations	Free Plan	Pricing
Airtable	4.65 star star star star star-half	Org-wide alignment	User-friendly layout and database	Suboptimal as a personal CRM	square-check	Lack of tracking system	square-check	Team: $20/month Business: $45/month
Dex	4.7 star star star star star-half	Social Media Integration	Easy contact data collection	No marketing/sales features	square-check	Lack of tracking system	square-xmark 7-day trial	$12/month
Notion	4.75 star star star star star-half	Block Functions	High customization capability	Not a dedicated CRM	square-check	Limited	square-check	Plus: €7.50/month Business: €14/month
Monica	N/A	Open-source	Open-source flexibility	Requires extensive manual input	square-xmark	Limited	square-check Self-hosted	$9/month or $90/year
Hippo App	3.1 star star star	Simple iOS app	Ideal for non-tech-savvy users	iPhone only	square-check iOS only	Limited	square-xmark 1-month trial	$1.49/month or $14.99/month
Contacts+	3.6 star star star star-half	Smart Contact Management	Feature-rich and flexible	Reported bugs	square-check	Rich	square-xmark 7-day trial	Premium: $13.99/month Teams: $17.99/month
Folk	4.4 star star star star star-half	Customizable Interface	Customizable for teamwork	Pricey for personal use	square-check	Rich	square-xmark	Standard: $24/member Premium: $39/member
Close	4.7 star star star star star-half	Integrated Calling	Integrated Calling	Too sales-oriented & pricey	square-check	Rich	square-xmark 14-day trial	Startup: $59/user/month Professional: $329/user/month
Covve App	4.8 star star star star star	Business Card Scanning	Business Card Scanning	Mobile only	square-check	Limited	square-check	$9.99/month
Nimble	4.45 star star star star star-half	160+ app integrations	Comprehensive integrations	No free app version	square-check	Rich	square-xmark 14-day trial	$29.90/month or $24.90/month (billed annually)

	Capterra Rating	Free Trial	Free Plan	Starting Price (excluding the free plan)	Maximum Price (for the most expensive plan)	Best for
HubSpot CRM	4.5 star star star star star-half	square-check 14-day	square-check	€15/month/seat billed annually	€792/month/3 seats billed annually + €45/month for each extra seat	Versatility and free plan
Salesforce CRM	4.2 star star star star	square-check 30-day	square-xmark But it offers reduced price to authorised nonprofit organisations	€25/user/month	€500/user/month billed annually (includes Einstein AI)	Best overall operational CRM
Zoho CRM	4.3 star star star star star-half	square-xmark	square-check Limited to 3 users	Comprehensive incentive management	€52/user/month billed annually	Small-medium businesses and automation
Pipedrive	4.5 star star star star star-half	square-check 14-day	square-xmark	€14/seat/month billed annually	€99/seat/month billed annually	Sales teams and ease of use
Agile CRM	4.1 star star star star	square-xmark	square-check Limited 10 users	$9.99/user/month billed annually	$64.99/user/month billed annually	Free plan for very small teams up to 10

CRM goal	Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown	1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).	2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.	3. Achievable: A 10% increase is possible based on historical data and potential improvements.	4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.	5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions	Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.	Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.	Step 3: Develop targeted landing pages with clear calls to action for qualified leads.	Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.	Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes	Increased sales and revenue	Improved marketing automation ROI	Marketing and sales alignment	Data-driven marketing optimization

Table

CDP Software

CRM Software

Approach

Data-centric

Customer-centric

Focus

Interactions across various channels and touchpoints, both online and offline.

Sales, marketing, and customer service interactions.

Functionality

Automatically collects, organizes, tags, and makes data available in real-time.

Helps businesses track customer interactions, sales pipelines, prospects, and service requests.

Goals

Personalized customer experiences across all channels.

Better customer relationships, streamlined processes, and improved profitability.

Benefits

Data integration, management, and accessibility, allowing for detailed analysis and segmentation.

Better communication within teams and with customers by organizing information about customer interactions and history.

Data Handling

Handles both identified and anonymous data, stitches together various data points.

Deals primarily with identified customer data.

Use Cases

Personalized marketing campaigns, targeted advertising, content customization across multiple channels.

Managing campaigns and leads, enhancing customer service, providing better customer support, increasing customer satisfaction and loyalty.

Examples

Insider, Bloomreach, Salesforce Marketing Cloud CDP

HubSpot, Salesforce Sales Cloud Lightning Professional, and Zoho CRM

CRM

Free plan

Best feature

Best for

Con

1. HubSpot CRM

square-check

Sales automation

Sales teams

Up to 1,000 contacts

2. Insightly

square-check

Custom fields

Basic needs

Not enough info about the free plan

3. Agile CRM

square-check

Deal and sales pipeline tracking

Small teams

Up to 10 users

4. Zoho CRM

square-check

Lead and contact management

Businesses of all sizes

Limited to 3 users

5. ClickUp

square-check

Unlimited tasks and unlimited members

Personal use

Up to 100MB storage

6. EngageBay

square-check

Live chat

Small and midsize enterprises

Up to 1,000 branded emails per month

7. Bitrix24

square-check

Unlimited users and 5 scrum teams

Big teams

Up to 5GB of cloud storage

8. FreshSales

square-check

Easy to use and simple setup

Beginners

Up to 3 users

9. Mailchimp

square-check

Very beginner friendly

Marketing teams

Send up to 500 branded emails per month

Type of Affiliate Marketing

Unattached

Related

Involved

Format

Paid advertising

Social media or YouTube channels

Dedicated website or blog

Focus

Quick income

Your niche

Your audience

Engagement with your audience

square-xmark

square-check

Very close connection with your audience

Pro

Little effort

Higher credibility thanks to your niche

Long-lasting and scalable

Con

Paid ads cost a lot

Potential for bias since you don’t use the thing you promote

Require time, effort, and dedication

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Revisión de Outreach.io: ¿La herramienta de divulgación más completa para 2024?

Outreach.io: what it is and what it does?

Rating

Quick Overview

Who is Outreach.io Best For?

✅ Outreach.io Pros

❌ Outreach.io Cons

Outreach.io: core features and use cases

1. Sales engagement

Pipeline calculator

Outreach sequences

Calendar

Smart email assist

Task flow and extensions

2. Conversation intelligence

3. Pipeline management

4. Deal insights

5. Data analytics and reporting

Outreach.io pricing

Outreach.io: Is it good value for money?

Outreach.io review: Final verdict

What you should look at next

How Much Do Leads Cost In lemlist?

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What you should look at next

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