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Sales Strategy
Lead Enrichment : One-click hack to get 80%+ valid emails
Mihaela Cicvaric
November 17, 2023
July 18, 2023
|
7 min. read
Mihaela Cicvaric
LAST UPDATED
January 17, 2024
READING TIME
7 min.
If you want to open new business opportunities with cold emails, you should:
→ send them to valid email addresses to ensure they reach your target audience → personalize their content to encourage your prospects to reply & book a meeting with you
But, the first step to accomplishing those is to collect your leads’ emails and basic data.
Without leads’ valid data, you’ll end up with generic cold emails that get no responses and slow down your sales. And if you collect outdated information such as unverified emails, you’ll hurt your domain reputation, lowering your email deliverability.
So, how do you get your leads' up-to-date data that boost replies without spending hours on manual research?
In this article, we’ll show you how to use lead enrichment to collect your leads’ data and find the contacts that convert in one click.
What is lead enrichment, and why should you enrich your leads?
Lead enrichment is gathering data about your leads, such as their email, photo, description, experience, company info, etc.
Enriching your leads helps you:
✔️ ensure your email reaches their inboxes so they can reply and boost your business growth ✔️ understand their needs and pain points so you can personalize your outreach for more replies
Here’s an example of how lead enrichment can help you get more replies:
Imagine you are a salesperson reaching out to prospects to sell a SaaS product that streamlines project management.
Without lead enrichment, your cold emails may look something like this:
This email appears very generic, and non-personalized, and won’t catch prospects’ attention or get replies.
On the other hand, you can boost your email personalization for more replies with custom variables. To use custom variables, you can get your leads’ quality data from LinkedIn, aka use lead enrichment:
name: Alex
job title: project manager
company name: Fixus
industry: tech
accomplishments: recognized for successfully implementing a new project management system
Then, your emails can look like this:
In the second example, gathering Alex's information helped you personalize your message and connect with him more meaningfully. By referencing his recent achievement and acknowledging his expertise in project management, you demonstrate a genuine interest in his work.
This approach significantly increases the chances of getting a positive reply and booking a meeting with you!
But, even though LinkedIn is the best source of leads, the process of exporting their data is painful. There isn’t a native export option, you have to clean each lead’s data (e.g., remove emojis from prospects’ first names), and you won’t always have access to their emails.
Luckily, after testing out 45+ top enrichment tools, we came up with the ultimate hack that will find you the most emails, with the highest quality, and in the shortest amount of time ⬇️
3-step process to find up to 55% more valid emails
To ensure you find the right outreach contacts without the technical skills or losing hours of manual work, you can use lemlist’s Email Finder and Verifier.
Thanks to the waterfall enrichment method, Email Finder and Verifier combines the best third-party data sources to give you 40-55% more valid emails. This is the equivalent of asking 6 different providers for up-to-date leads’ information without navigating and subscribing to multiple apps.
Here’s how you can find 80%+ valid emails with lemlist’s Email Finder and Verifier :
[ ] enrich & import your leads directly to your campaign with 1 Chrome extension
… and get over 80%+ valid emails and leads' clean information, ready to boost your replies 🎉
P.S. Once you gather your leads’ accurate data, you can use lemlist’s AI sequence generator to create a custom multichannel campaign that gets replies, in < 1 min!
The key takeaways
If you want to get replies from your prospects and boost revenue, you need to have their correct information.
Lead enrichment can help you gather your leads’ contact and personal information, so you can reach their inboxes with a personalized approach that pushes engagement.
The easiest way to enrich your leads is with lemlist’s Email Finder and Verifier. This one-click method scans your leads' data with multiple high-quality third parties, ensuring you:
✔️ find the most and the best available data for each lead
✔️ automatically debounce emails to protect your domain reputation
✔️ enjoy a seamless UX without the need to navigate through multiple tools
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