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AI Sales
Humanlinker Review: Is this AI Sales Software Worth the Hype?
lemlist team
June 21, 2024
|
7 min. read
lemlist team
LAST UPDATED
June 21, 2024
READING TIME
7 min.
There are quite a number of sales prospecting personalization tools out there. Humanlinker is another one. But the questions are; does it deliver on hyper-personalization? Is it any different from others? If yes, how is it different?
Although it's still a relatively new player in the market, is this tool worth the investment?
This Humanlinker review will analyze in-depth the software features, to help you make an informed decision.
Review in Summary
Humanlinker is an outreach personalization tool that uses its star feature - Disc Personality Analysis, to understand prospects' behavior and motivations for personalized prospecting. Based on the data obtained from the analysis, you can generate outreach messages using the AI assistant.
However, while the features are very interesting, they limit the amount of contacts you can have on the software. So to reach more people, you have to integrate with another outreach tool or CRM. The pricing is also tied to how many contacts you have in the software.
✅ Pros
You can view prospects' personality and get recommendations on how best to engage
Integrates with popular CRMs (like Salesforce, Hubspot and Microsoft Dynamics) and other outreach tools
Customers loved the customer support because they went all out
Real-time data updates on prospects based on external activity
Highly personalized messages generated with AI
❌ Cons
It’s limited to only Linkedin and email outreach
A very limited number of contacts can be added in a sequence
It can get expensive quickly as contacts are tied to pricing
Very limited integrations are available
Less robust in features compared to other outreach tools
Humanlinker Features Breakdown
Humanlinker has a lot of very cross-functional features. Here’s a breakdown of these features;
1. AI Sequences and Campaigns
This feature uses AI to analyze imported contacts, then enriches them by understanding their persona, communication preferences, and so much more before crafting unique and personalized messages to help you close that deal. In addition to the icebreaker, it’ll also outline the ideal channel to reach out to.
It not only does this for single-send campaigns. But, it can help you curate each automation sequence for every single contact you import. So, your contacts receive varying tailored experiences all from one platform.
You can also preview this information just to be sure or if you want to make any final edits.
Once you’re sure it's fine, link it to your outreach tool like lemlist and then you can set up automatic send or you can choose to manually send these sequences by uploading the same CSV file.
2. Multi-channel outreach
You can automate your sales outreach workflow, via email and/or LinkedIn. You can send emails while also automating connection requests to prospects, follow-up messages and comment on LinkedIn. The good thing is you can manage all messages across the two channels in a unified inbox for each contact.
Similar to other outreach tools, you have to connect your email provider (Outlook or Gmail), install the Chrome extension and give it access to your LinkedIn account before you start any outreach or sequence.
The thing about the multi-channel outreach feature is that it is limited to only two channels - emails and Linkedin. Unlike other outreach tools that have outbound calls, texts and even other social media options like Twitter, Humanlinker is not as robust.
3. DISC personality analysis
To help you better understand your sales prospect and craft a winning pitch, this feature uses data analysis and AI to group your contacts into four personality categories and recommend the best approach to engage.
This is no doubt, Humanlinker’s most unique feature.
Each category has a distinct motivation, preferred communication style, and even preferred work environment. These categories are grouped by red, yellow, blue and green.
So when sending an email, a connection request or even a follow-up message, you get a prompt that lets you know the best approach for that particular prospect. The good thing? You can do this in mass through its sequence and campaign workflow.
4. Leads recommendation
Looking for leads to qualify and nurture? Humanlinker also offers a lead generation feature. Here, you can extract contacts from your LinkedIn, enrich them with email addresses and automatically send them to your outreach tool. However, the key here is to already filter the contacts you want on LinkedIn.
So use the advanced filters on LinkediIn to streamline the contacts you want either by company, job title or other qualifiers and then use the Chrome Extension to send them to either Humanlinker or your preferred outreach tool.
5. AI sales copywriting
Whether it is a customized icebreaker or a follow-up message, Humanlinker uses the details generated in your DISC analysis to curate tailored copy for more responses.
On LinkedIn, it doesn’t just stop at drafting in-mail messages. You can generate connection notes, comments on your prospect’s posts and more. Here’s an example of a connection note;
It also provides email suggestions that sync with your previous conversations and the prospect’s profile and account activity (like recent posts and comments). So every single message you send is thoughtful, personal and relevant to your leads. You can also regenerate as many email drafts as you want until you find your preferred copy.
6. Buying signals
This feature ensures you get up-to-date information about your target accounts and prospects, so you can know just the right time they are ready for a purchase.
If there’s a change with your prospects, for example, they change companies, you get a notification.
You also get details about accounts’ new hires, events, news, fundraisers and so on, for you to take action. Plus, it appears as a social feed so the latest activity always appears first.
For example, if your prospect’s company gets a new hire that also fits your ideal customer profile, you can easily update your contact information. This will save you hours spent cleaning mailing lists and managing your database.
Humanlinker Pricing in Detail
Humanlinker has a transparent pricing plan for individuals looking to manage limited contacts. However, if you’re looking to opt for this software for your team, you’ll need to get a quote from the company.
There’s a free plan available that provides lead recommendation, enrichment, and even sales copy, but it can only host 30 contacts a month. The difference between the free and pro plans is the number of contacts you can have in a sequence along with intercom support.
Something to keep in mind is that the pricing of the pro plan depends on how many contacts you have. So it’s dynamic. 100 contacts will cost $53, 200 contacts will be about $75, 350 contacts will cost $107 and 600 contacts on the pro plan will be $162 all billed monthly.
The team and enterprise plans offer more robust features like unified team access and dashboard, multiple CRM and outreach tools integrations, and SSO. The major difference between both is that the team plan allows up to 2,000 contacts while an enterprise plan allows you to host contacts running up to 20,000.
Reviews from Humanlinker's Users
Since Humanlinker is a fairly new tool in the market, there are not a lot of reviews yet. However, out of the 11 reviews it has received on G2, it ranked 4.7 stars out of 5. It also received a 5/5 rating from its 5 reviews on Product Hunt.
What users liked
Their customer service goes the extra mile
You get AI-driven insights into prospects
There’s real-time data integration and advanced analytics
Understanding the personality traits of prospects which helped further personalize content
Hyper-personalized and contextualized messages through the AI generative copy
Multiple CRM and outreach integration
What users didn’t like
There are too many features in the works that aren’t currently out yet
The pricing is clearly premium and that’s a barrier for SMEs
It’s a complex platform that requires a learning curve
Other Humanlinker Alternatives You Can Explore
Humanlinker is great if you want to get personality insights and leverage data. However, if you have a lot of contacts to nurture and your main goal is to use AI to convert leads faster, then you should check out lemlist.
Humanlinker vs Lemlist: The Best Tool for Lead Generation and Sales
While you get lead recommendations on Humanlinker, you can automatically generate leads and verify them on lemlist. It’s also a more affordable option that offers value for money. Here’s a more detailed comparison below;
Feature
Humanliker
lemlist
Multichannel outreach
Email, LinkedIn
Email, LinkedIn, Twitter, Cold calling
Contact verifier
✅
✅
Contact limits
Between 30-600 contacts only
Credit system (with a minimum of 50 free verified contacts to start)
Personality DISCS/check
✅
N/A
Calendar booking & scheduling
N/A
✅ (via integration with lemcal)
AI personalization and copywriting
✅
✅
Integrations
5+
100+
Custom landing page
N/A
✅
Chrome extension
✅
✅
Pricing
From $75/month
From $39/month
Some other tools you can also explore include;
Outreach: Outreach helps you build personalized outreach sequences with multi-channel communication (email, social, calls). It provides features like automated follow-ups, email tracking, and reporting on engagement metrics. If your focus is on building automated outreach campaigns, Outreach is an option to consider.
ZoomInfo Sales: This tool is ideal if you’re looking to focus on data enrichment and lead generation. You can access a database of business contacts and companies that will help identify and target ideal prospects. Additionally, it integrates with various sales engagement platforms, so it’s a great way to find verified leads.
Reply: This tool also uses AI to find leads and engage them until they convert. Similar to lemlist, you can book calls, qualify leads, generate email templates, craft complex sequences and more all with AI. There are more than five pricing plans available starting from $60 per month.
Final Verdict
Humanlinker is an excellent outreach tool, especially with how it's using AI and data to further personalize sales approaches and win over prospects. If you’re working with a small contact list you want to narrow down on, it's a great option. However, if your prospecting list is a lot bigger, then you might want to opt for an alternative like lemlist.
lemlist team
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