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Sales Strategy
Top 12 Email Marketing Platforms
Christina Miranda
April 19, 2024
|
7 min. read
Christina Miranda
LAST UPDATED
April 19, 2024
READING TIME
7 min.
You’re ready to set up your email marketing strategy, but not sure which platform will best fit your needs?
We’ve analyzed 12 of our favorite platforms, and this is what we found out:
Platform
Newsletter
Webinars
AI Assistant
Automation
Pricing
A/B Testing
Multichannel
Mailchimp
✅
❌
✅
✅
Starts at 12.28€
✅
✅
Moosend
✅
❌
✅
✅
Starts at $9
✅
❌
Constant Contact
✅
❌
✅
✅
Starts at 12€
✅
✅
Salesforce Marketing
❌
❌
✅
✅
Undisclosed
❌
✅
Hubspot Marketing Hub
✅
❌
✅
✅
Starts at 15€ for individuals
✅
✅
Brevo
❌ (not specific)
❌
❌
✅
Starts at 19€
✅
✅
Mailerlite
✅
❌
✅ (only in Advanced plan)
✅
Starts at $9
✅
❌
Drip
✅
✅
❌
✅
Starts at $39
✅
✅
Omnisend
❌ (not specific)
❌
✅
✅
Starts at $16
✅
✅
GetResponse
✅
✅
✅
✅
Starts at 13.10€
✅
✅
Zoho Campaigns
✅
❌
❌
✅
Starts at 4.50€
✅
✅
Saleshandy
❌ (not specific)
❌
❌
✅
Starts at $25
✅
❌
What is Email Marketing?
Email marketing is a digital marketing strategy based on sending different types of emails for promotions, newsletters, or other relevant information related to your service or product.
The biggest upside of email marketing is that it is a cost-effective strategy that reaches a wide variety of leads at once.
By using email marketing you can guarantee a more personal touch than you would with social media publicity. It offers a much better chance that your lead will be enticed with personalization, rather than just scrolling through their feed and not seeing anything that applies to their needs.
Different from cold emailing, in email marketing you’ve already engaged with your leads, therefore you’re able to segment your audience accordingly, so that everyone receives the right types of emails.
These emails include:
Promotional emails
Welcome emails
Newsletter emails
Lead nurturing emails
Invite emails
Survey emails
However, sending emails automatically all to one same list is not the best strategy. So the best investment you can do is on an email marketing platform that will help you segment your lists, create great email campaigns, offer reporting and analytics for you to see how your emails are doing, and so much more.
Some platforms, such as GetResponse, also allow you to hold webinars, which are a great way to engage on a more personal level with your leads or clients.
Among its many features, Mailchimp offers the opportunity to create and send your own newsletters to your subscribers.
You can create your own newsletters from scratch or use one of their many templates to help you.
Once you've created them, schedule their publication or send them directly.
Once the newsletter is sent, you can track various metrics, such as open rates, click-through rates, and conversion rates, to measure the effectiveness of your campaign.
Pricing
Free trials and a free plan ✅
You can try Mailchimp for free, except for the Premium plan.
✅ Pros
Advanced email list segmentation
A/B testing
❌ Cons
MailChimp does not have technical support
Certain tools and features require additional cost
Moosend is an email marketing automation software with world-class features, automation flows, and lead-generation tools that help you grow your business.
Moosend will help you:
Send email marketing campaigns
Create email campaigns to engage with your audience like a pro.
Manage Your Audience
Use advanced segmentation features, get organized with subscriber tags, and minimize unsubscribes.
Grow Your Audience
Create, launch, and optimize landing pages and subscription forms.
Automate Your Marketing
Automate tasks, and create personalized digital experiences.
Track Your Efforts
Measure your marketing success and collect data for better decision-making.
Pricing
Free trial ✅
Moosend offers competitive prices, starting at $9 per month, and with the opportunity to try the platform for 30 days. However, prices do scale quite quickly with the more subscribers you add to your plan.
However, only the Enterprise plan offers custom reporting, and proper lead generation with the Audience Discovery feature.
✅ Pros
The analytics dashboard offers invaluable insights into the performance of campaigns
Constant Contact is a digital and email marketing platform that allows you to pick a plan based on the point you’re in in your business plan.
Whether it's driving sales, growing a customer base, or engaging an audience, they help you build strong connections and generate powerful results.
It offers features such as email, SMS, and Social Media marketing, templates, e-commerce, automation and reporting among many others.
Pricing
Free trial ✅
Constant Contact offers a 30-day free trial and offers three fairly competitive plans, starting at $12 er month. The only downside is that ads only run in the Premium plan.
Salesforce Marketing Cloud is a platform designed to help businesses manage their marketing efforts across multiple channels.
It offers many tools and capabilities to create personalized customer journeys, deliver targeted marketing campaigns, and measure campaign performance effectively.
With Salesforce Marketing Cloud you can find tools for:
Email Marketing
Mobile Marketing
Social Media Marketing
Advertising
Customer Journey Management
Analytics and Reporting
Personalization
Content Management
Pricing
Salesforce does not disclose the pricing for this particular product.
✅ Pros
Pre-built personalization integrated with frequent marketing analytics techniques
Efficient automation
❌ Cons
Although the pricing is not disclosed, some users have mentioned it’s quite steep
With HubSpot Marketing Hb, all your marketing tools and data are on one platform.
It offers a wide range of tools and features to support various aspects of digital marketing, including:
Content Management System (CMS)
Email Marketing
Social Media Management
Lead Generation and Management
Marketing Automation
Analytics and Reporting
Search Engine Optimization (SEO)
A/B Testing
Integration and Customization
HubSpot Marketing Hub provides businesses with the tools and insights they need to attract, convert, and retain customers effectively in today's digital landscape.
Pricing
Free trial ✅
The pricing in the image belongs to the business and enterprise plans, the individual plans start at 15€ per month for the starter plan and then jump to 792€ in the Professional plan.
HubSpot also offers a plan with free tools which include:
Drip is a marketing automation tool that allows users to craft every interaction with leads, trial users, and customers, send custom emails based on user behavior, and automate marketing.
You will turn all your customer data into dynamic segments in Drip, and engage customers with one-off and automated marketing campaigns.
Pricing
Free trial ✅
Pricing ranges depending on the number of your subscribers and starts at $39, ranging up to $1899 for 170,000 subscribers, after that, pricing is under request.
Omnisend is an omnichannel marketing automation platform designed specifically for e-commerce businesses.
Some key features of Omnisend include:
Email Marketing
Marketing Automation
SMS Marketing
Push Notifications
Audience Segmentation
Product Recommendations
Reporting and Analytics
Integration
Omnisend is designed to be user-friendly and customizable to meet the specific needs of e-commerce businesses of all sizes.
Pricing
Free plan ✅
Pricing varies depending on the size of your business, and starts at $16, although there is a free plan option to try the platform out and see if it fits your needs.
If your sending list has more tan 150,001 subscribers, pricing is under request.
✅ Pros
Integration with WordPress
Wide variety of templates
❌ Cons
The text block does not offer an HTML editing option
The software only allows you to use its features on one website
GetResponse is a comprehensive email marketing platform that allows small businesses, solopreneurs, coaches, and marketers to grow their audience, engage with their subscribers, and turn subscribers into paying customers.
Features include:
Email marketing with AI email generator
Website builder
SMS marketing
E-commerce integrations
Webinars
Pricing
Free trial ✅
Pricing starts at 13.10€ and offers special discounts (up tp 50%) for charities and NGO’s.
Saleshandy is a sales engagement platform that offers various tools and features to streamline email marketing and sales outreach efforts.
Here are some key features and functionalities of Saleshandy for email marketing:
Email Tracking
Email Campaigns
Email Templates
Email Sequences
Mail Merge
Document Tracking
Email Scheduling
Analytics and Reporting
Integration
Whether you're sending one-to-one emails or running large-scale email campaigns, Saleshandy can help you drive results and achieve your business goals.
Pricing
Free trial ✅
Saleshandy offers four tiers ranging from $25 up to $219.
✅ Pros
Email scheduling
Reasonable pricing
❌ Cons
Weak email warmup
Lacks marketing automation
Key Takeaways
No matter what platform you decide to turn to for your email marketing needs, the best idea is to invest in one to stay ahead of the pack.
With a great tool you won’t miss on anything and you’ll ensure you have the best and most creative campaigns out there!
However, if you want to focus your efforts on cold emailing, make sure you try lemlist. A cold emailing software where you can find your leads, create hyper-personalized emails, schedule your campaigns, track your metrics with highly advanced reporting, and so much more it would blow your mind!
Christina Miranda
Content creator and translator @ lempire
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