Para que tus emails fríos lleguen a las bandejas de entradas de tus clientes potenciales, tu tasa de rebote debería ser inferior al 5%.
La tasa de rebote es el porcentaje de correos electrónicos que no se entregaron, también conocido como “bounce rate” en inglés.
Una tasa de rebote alta puede dañar la capacidad de entrega de tu correo electrónico, lo que significa que tu mensaje no llegará a tu objetivo público y no podrás obtener respuestas ni conseguir nuevas oportunidades de negocio.
Entonces, ¿cómo puedes asegurarte de que tu tasa de rebote sea lo más baja posible?
Al verificar la dirección de correo electrónico con la que te estás comunicando sin contacto previo (lo que puede dañar la reputación del remitente).
En este artículo, encontrarás 5 métodos probados para validar direcciones de correo electrónico sin enviar correos electrónicos.
Una dirección de correo electrónico válida debe tener el siguiente formato:
nombre de usuario + «@» + dominio
❌ peterk.johnconsulting.com
Con una búsqueda rápida en Google o en redes sociales podrás ver si la dirección de correo electrónico se usa y, por lo tanto, es legítima ⬇️
Es más probable que tus clientes potenciales utilicen dominios antiguos con fines laborales.
Las direcciones de correo electrónico recién creadas a veces se pueden utilizar con fines de spam o similares.
Puedes comprobar la antigüedad de un dominio con una herramienta de verificación de dominios como SmallSEOTools!
Puedes utilizar herramientas de verificación del correo electrónico para automatizar la comprobación de la sintaxis y del dominio y confirmar si el correo electrónico existe en el servidor y sigue activo.
Te dejamos una lista de las mejores herramientas para verificar si una dirección de correo electrónico es válida:
Solo tienes que subir tu lista de correos electrónicos a la plataforma y recibirás un informe CSV en el que se etiquetan aquellos correos electrónicos con riesgo o no válidos.
Así quedaría el proceso en Bouncer:
Paso #1: sube tu archivo CSV a Bouncer
Paso #2: Inicia la verificación para limpiar tu lista
Paso #3 Recibe una lista limpia y descarga los resultados
Paso #4 Añade las direcciones verificadas a tu herramienta de envíos
Puedes subir tu lista de direcciones verificadas directamente a tus campañas de emails fríos gracias a la integración Lemlist x Bouncer.
Esto te ahorrará horas de trabajo manual y garantizará que tus emails siempre lleguen a la bandeja de entrada de tus destinatarios para poder abrir nuevas oportunidades de negocio.
PD: Si aún no estás usando lemlist para hcer crecer tu nogocio, esta es tu oportunidad de empezar tu prueba gratuita ¡y envía cemails que recibirán respuestas!
Puedes pasar horas escribiendo correos electrónicos perfectos para los destinatarios perfectos, pero si los envías a direcciones de correo electrónico no válidas, no obtendrás respuestas, ni harás crecer tu negocio.
Podrías perder recursos valiosos y reducir la capacidad de entrega de sus correos electrónicos, arriesgándote a que tus correos electrónicos caigan en la carpeta de correo no deseado, incluso con direcciones válidas.
Sin embargo, si no quieres pasar por todo este proceso tú mismo, tenemos la herramienta que te salvará la vida.
Con el nuevo buscador de correos electrónicos de lemlist podrás encontrar hasta 100 direcciones de correo electrónico diarios, y así poder tener la mejor y más limpia lista de candidatos.
G2 Rating | Price | Best for | Standout feature | Con | |
---|---|---|---|---|---|
4.9 star star star star star | $30/mo $75/mo $2,999/mo | Large, distributed sales teams | AI evaluation precision, gamified KPIs | Lack of tracking system | |
4.6 star star star star star-half | Not publicly available | Sales operations and finance teams | Powerful configurability | Limited training resources and complex to navigate | |
4.4 star star star star star-half | Not publicly available | Mid-market and enterprise businesses | Comprehensive incentive management | Potentially high cost and steep learning curve | |
4.7 star star star star star-half | $15/user/mo $40/user/mo Enterprise: custom price | Complex sales structures and businesses of all sizes | Complex sales structures and businesses of all sizes | Steep learning curve | |
4.6 star star star star star-half | Not publicly available | Collaborative teams | Connected planning | Complexity and steep learning curve | |
4.6 star star star star star-half | Not publicly available | Companies with complex sales structures | Complex incentive compensation management (ICM) with high efficiency and accuracy | Complexity for smaller teams and potentially high costs | |
4.7 star star star star star-half | Not publicly available | Companies who want to automate commission calculations and payouts | Simplicity and ease of use | Lack of features like redirection | |
4.7 star star star star star-half | $30/user/mo $35/user/mo Custom: upon request | Businesses that need a comprehensive and user-friendly sales compensation management software | Ease of use and adoption | Lack of ability to configure the product based on user needs | |
4.8 star star star star star-half | Not publicly available | Companies with modern sales culture and businesses who want real-time insights | A built-in dispute management and real-time visibility | Users say it works slowly, customer support is slow | |
4.9 star star star star star | $30/user/mo $50/user/mo | Smaller sales teams | Powerful automation | Lesser user base and average user interface | |
4.7 star star star star star-half | Not publicly available | Companies with scalable needs | Automated Commission Calculations | Lack of filtering by date, no mobile app |
PRM Tool | Rating | Feature | Pro | Con | Mobile App | Integrations | Free Plan | Pricing |
---|---|---|---|---|---|---|---|---|
4.65 star star star star star-half | Org-wide alignment | User-friendly layout and database | Suboptimal as a personal CRM | square-check | Lack of tracking system | square-check | Team: $20/month Business: $45/month | |
4.7 star star star star star-half | Social Media Integration | Easy contact data collection | No marketing/sales features | square-check | Lack of tracking system | square-xmark 7-day trial | $12/month | |
4.75 star star star star star-half | Block Functions | High customization capability | Not a dedicated CRM | square-check | Limited | square-check | Plus: €7.50/month Business: €14/month | |
N/A | Open-source | Open-source flexibility | Requires extensive manual input | square-xmark | Limited | square-check Self-hosted | $9/month or $90/year | |
3.1 star star star | Simple iOS app | Ideal for non-tech-savvy users | iPhone only | square-check iOS only | Limited | square-xmark 1-month trial | $1.49/month or $14.99/month | |
3.6 star star star star-half | Smart Contact Management | Feature-rich and flexible | Reported bugs | square-check | Rich | square-xmark 7-day trial | Premium: $13.99/month Teams: $17.99/month | |
4.4 star star star star star-half | Customizable Interface | Customizable for teamwork | Pricey for personal use | square-check | Rich | square-xmark | Standard: $24/member Premium: $39/member | |
4.7 star star star star star-half | Integrated Calling | Integrated Calling | Too sales-oriented & pricey | square-check | Rich | square-xmark 14-day trial | Startup: $59/user/month Professional: $329/user/month | |
4.8 star star star star star | Business Card Scanning | Business Card Scanning | Mobile only | square-check | Limited | square-check | $9.99/month | |
4.45 star star star star star-half | 160+ app integrations | Comprehensive integrations | No free app version | square-check | Rich | square-xmark 14-day trial | $29.90/month or $24.90/month (billed annually) |
Capterra Rating | Free Trial | Free Plan | Starting Price (excluding the free plan) | Maximum Price (for the most expensive plan) | Best for | |
---|---|---|---|---|---|---|
4.5 star star star star star-half | square-check 14-day | square-check | €15/month/seat billed annually | €792/month/3 seats billed annually + €45/month for each extra seat | Versatility and free plan | |
4.2 star star star star | square-check 30-day | square-xmark But it offers reduced price to authorised nonprofit organisations | €25/user/month | €500/user/month billed annually (includes Einstein AI) | Best overall operational CRM | |
4.3 star star star star star-half | square-xmark | square-check Limited to 3 users | Comprehensive incentive management | €52/user/month billed annually | Small-medium businesses and automation | |
4.5 star star star star star-half | square-check 14-day | square-xmark | €14/seat/month billed annually | €99/seat/month billed annually | Sales teams and ease of use | |
4.1 star star star star | square-xmark | square-check Limited 10 users | $9.99/user/month billed annually | $64.99/user/month billed annually | Free plan for very small teams up to 10 |
CRM goal | Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months. | ||||
SMART Breakdown | 1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation). | 2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking. | 3. Achievable: A 10% increase is possible based on historical data and potential improvements. | 4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives. | 5. Time-bound: The 6-month timeframe creates urgency and a clear target date. |
Actions | Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation. | Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior. | Step 3: Develop targeted landing pages with clear calls to action for qualified leads. | Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up. | Step 5: Track and analyze campaign performance to identify areas for optimization. |
Outcomes | Increased sales and revenue | Improved marketing automation ROI | Marketing and sales alignment | Data-driven marketing optimization |