Deliverability

Cómo comprobar si un correo electrónico es válido (5 métodos sin enviar correos electrónicos)

lemlist team
LAST UPDATED
July 19, 2024
READING TIME
7 min.

Para que tus emails fríos lleguen a las bandejas de entradas de tus clientes potenciales, tu tasa de rebote debería ser inferior al 5%.

La tasa de rebote es el porcentaje de correos electrónicos que no se entregaron, también conocido como “bounce rate” en inglés.

Una tasa de rebote alta puede dañar la capacidad de entrega de tu correo electrónico, lo que significa que tu mensaje no llegará a tu objetivo público y no podrás obtener respuestas ni conseguir nuevas oportunidades de negocio.

Entonces, ¿cómo puedes asegurarte de que tu tasa de rebote sea lo más baja posible?

Al verificar la dirección de correo electrónico con la que te estás comunicando sin contacto previo (lo que puede dañar la reputación del remitente).

En este artículo, encontrarás 5 métodos probados para validar direcciones de correo electrónico sin enviar correos electrónicos.

5 formas de comprobar si una cuenta de correo electrónico es válida

1. Comprueba la sintaxis de la dirección de correo electrónico

Una dirección de correo electrónico válida debe tener el siguiente formato:

nombre de usuario + «@» + dominio

peterk@johnconsulting.com

❌ peterk.johnconsulting.com

2. Pasa el cursor sobre una dirección de correo electrónico

  • En Gmail:
    Abre un nuevo mensaje
    ⬇️
    Añade la dirección de correo electrónico en el área de destinatarios
    ⬇️
    Coloca el ratón sobre la dirección de correo electrónico.

    Si la dirección de correo electrónico es válida, debería aparecer el nombre completo y la imagen de tus clientes potenciales.
hover your mouse over the email address in Gmail
  • En Google Sheets:
    Añade la dirección de correo electrónico en la celda
    ⬇️
    Pasa el ratón sobre la dirección de correo electrónico

    Si la dirección de correo electrónico es válida, debería aparecer el nombre completo y la imagen de tus clientes potenciales.

3. Busca la dirección de correo electrónico en Google

Con una búsqueda rápida en Google o en redes sociales podrás ver si la dirección de correo electrónico se usa y, por lo tanto, es legítima ⬇️

4. Comprueba la antigüedad del dominio del correo electrónico

Es más probable que tus clientes potenciales utilicen dominios antiguos con fines laborales.

Las direcciones de correo electrónico recién creadas a veces se pueden utilizar con fines de spam o similares.

Puedes comprobar la antigüedad de un dominio con una herramienta de verificación de dominios como SmallSEOTools!

5. Usa herramientas de verificación de correo electrónico

Puedes utilizar herramientas de verificación del correo electrónico para automatizar la comprobación de la sintaxis y del dominio y confirmar si el correo electrónico existe en el servidor y sigue activo.

Te dejamos una lista de las mejores herramientas para verificar si una dirección de correo electrónico es válida:

Solo tienes que subir tu lista de correos electrónicos a la plataforma y recibirás un informe CSV en el que se etiquetan aquellos correos electrónicos con riesgo o no válidos.

Así quedaría el proceso en Bouncer:

Cómo usar Bouncer para la verificación de direcciones de correo electrónico ⬇️

Paso #1: sube tu archivo CSV a Bouncer

upload your csv list to bouncer

Paso #2: Inicia la verificación para limpiar tu lista

start verification to clean your list in bouncer

Paso #3 Recibe una lista limpia y descarga los resultados

get clean leads list and download results

Paso #4 Añade las direcciones verificadas a tu herramienta de envíos

Puedes subir tu lista de direcciones verificadas directamente a tus campañas de emails fríos gracias a la integración Lemlist x Bouncer.

Esto te ahorrará horas de trabajo manual y garantizará que tus emails siempre lleguen a la bandeja de entrada de tus destinatarios para poder abrir nuevas oportunidades de negocio.

PD: Si aún no estás usando lemlist para hcer crecer tu nogocio, esta es tu oportunidad de empezar tu prueba gratuita ¡y envía cemails que recibirán respuestas!

Conclusiones

Puedes pasar horas escribiendo correos electrónicos perfectos para los destinatarios perfectos, pero si los envías a direcciones de correo electrónico no válidas, no obtendrás respuestas, ni harás crecer tu negocio.

Podrías perder recursos valiosos y reducir la capacidad de entrega de sus correos electrónicos, arriesgándote a que tus correos electrónicos caigan en la carpeta de correo no deseado, incluso con direcciones válidas.

Sin embargo, si no quieres pasar por todo este proceso tú mismo, tenemos la herramienta que te salvará la vida.

Con el nuevo buscador de correos electrónicos de lemlist podrás encontrar hasta 100 direcciones de correo electrónico diarios, y así poder tener la mejor y más limpia lista de candidatos.

lemlist team
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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
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star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
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Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization
Table
CDP Software
CRM Software
Approach
Data-centric
Customer-centric
Focus
Interactions across various channels and touchpoints, both online and offline.
Sales, marketing, and customer service interactions.
Functionality
Automatically collects, organizes, tags, and makes data available in real-time.
Helps businesses track customer interactions, sales pipelines, prospects, and service requests.
Goals
Personalized customer experiences across all channels.
Better customer relationships, streamlined processes, and improved profitability.
Benefits
Data integration, management, and accessibility, allowing for detailed analysis and segmentation.
Better communication within teams and with customers by organizing information about customer interactions and history.
Data Handling
Handles both identified and anonymous data, stitches together various data points.
Deals primarily with identified customer data.
Use Cases
Personalized marketing campaigns, targeted advertising, content customization across multiple channels.
Managing campaigns and leads, enhancing customer service, providing better customer support, increasing customer satisfaction and loyalty.
Examples
Insider, Bloomreach, Salesforce Marketing Cloud CDP
HubSpot, Salesforce Sales Cloud Lightning Professional, and Zoho CRM
CRM
Free plan
Best feature
Best for
Con
1. HubSpot CRM
square-check
Sales automation
Sales teams
Up to 1,000 contacts
2. Insightly
square-check
Custom fields
Basic needs
Not enough info about the free plan
3. Agile CRM
square-check
Deal and sales pipeline tracking
Small teams
Up to 10 users
4. Zoho CRM
square-check
Lead and contact management
Businesses of all sizes
Limited to 3 users
5. ClickUp
square-check
Unlimited tasks and unlimited members
Personal use
Up to 100MB storage
6. EngageBay
square-check
Live chat
Small and midsize enterprises
Up to 1,000 branded emails per month
7. Bitrix24
square-check
Unlimited users and 5 scrum teams
Big teams
Up to 5GB of cloud storage
8. FreshSales
square-check
Easy to use and simple setup
Beginners
Up to 3 users
9. Mailchimp
square-check
Very beginner friendly
Marketing teams
Send up to 500 branded emails per month
Type of Affiliate Marketing
Unattached
Related
Involved
Format
Paid advertising
Social media or YouTube channels
Dedicated website or blog
Focus
Quick income
Your niche
Your audience
Engagement with your audience
square-xmark
square-check
square-check
square-check
square-check
Very close connection with your audience
Pro
Little effort
Higher credibility thanks to your niche
Long-lasting and scalable
Con
Paid ads cost a lot
Potential for bias since you don’t use the thing you promote
Require time, effort, and dedication

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