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Cold Emailing
7 tips to get replies from PPC Advertisers [Cold email teardown]
Lilibeth Acuna
November 17, 2023
July 27, 2023
|
7 min. read
Lilibeth Acuna
LAST UPDATED
January 18, 2024
READING TIME
7 min.
Getting a response from Pay Per Click advertisers can be a daunting task.
But fear not, with the right strategies, you can increase your chances of getting a reply.
In this Cold Email Teardown, Estefa Calvo, CEO of Naked Sales, lead generation agency, reviews and rewrites a cold email targeting dentists to help them promote their clinics through Pay Per Click Ads.
Let's dive into the tips that Estefa has to offer!
The cold email👇
Email mistakes to avoid
1. Not being honest
Avoid saying repetitive phrases such as "I stumbled across". It’s ok to show you were looking intentionally for your prospect to help them out.
2. Being generic
Because there aren’t niche keywords related to the prospect’s industry, this email feels generic and like it was sent in bulk.
3. Fluffy information
Don’t waste email spacing introducing yourself.
Instead, you can link your important information in your cold email signature.
4. Making assumptions
People don't like to feel judged, which can push them away from responding instead of booking a meeting with you.
6. Excessively long emails
Prospects are skimming their inboxes. Sending long paragraphs makes it hard to understand why they should keep reading.
The new and improved cold email ⭐️
This is how Estefa would rewrite this cold email to open new sales opportunities for her clients:
What makes this cold email convert?
1. Pattern interrupt
The greeting in another language shows the sender's personality and catches prospects' attention.
2. Researched fact
The intro proves that the person reaching out researched the prospect. This makes the rest of the email content seem more relevant.
3. Highlighted pain point
Show you understand your prospects' struggles which helps you build trust around your solution.
4. Social proof
Add numbers as social proof to build credibility and stand out from competitors.
5. Interest-based CTA
Instead of asking for a call or meeting in the first email, aim to get a reply and confirm interest.
6. Signature keywords
Based on your target, you can add slogans and signature keywords to make your email more relevant just by scanning it.
7. The right email length
The sweet spot is somewhere between 75-125 words for your cold emails.
This range gets 5-15% higher reply rates than longer or shorter emails.
Use the template in your campaigns 📧
Subject line: Hey, I have an idea for {{Company}}
Buongiorno {{Firstname}},
I saw you’re running ads on facebook, I assume you’re looking to secure new patients as the team continues to grow?
Not sure what your experience advertising is so far, what we hear from most clinic owners is ads aren’t profitable anymore.
Our experience is quite the opposite. As an agency, we’ve helped +50 clinics get +100 qualified leads every month with instant forms (a specific type of ad).
Think this could help your team?
Happy {{day}} {{Name}} {{URL}} Scaling Dental Clinics with Paid Ads since 2020 🚀
Key Takeaways
Crafting a cold email that gets replies from PPC advertisers requires a balanced approach to spark their interest by showcasing your expertise without coming off know-it-all or judgemental.
It's not just about what you say, but how you say it.
Here are the key takeaways from this article:
Avoid the fluff
Avoid making assumptions about your prospect
Show them you're relevant to them
Use smartly your greeting and signature
Remember, the goal of your initial outreach is to start a conversation, not to close a deal. Keep these tips in mind as you craft your next cold email.
You need your perfect leads, but you want to plan your monthly budget. We get it. Here's a full breakdown to understand how much leads cost when you're using lemlist.
Find out what an IMAP server is, how they synchronize your emails across multiple devices, and why they play a vital role in modern email communication.
Noel Bouwmeester
July 31, 2024
July 30, 2024
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