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Cold Emailing
Top 15 multi-channel campaigns with advanced conditions for higher conversions
Mihaela Cicvaric
April 6, 2024
September 7, 2023
|
7 min. read
Mihaela Cicvaric
LAST UPDATED
June 12, 2024
READING TIME
7 min.
98%* of sales reps or agencies use linear sales workflows such as:
Send an email,
Wait 2 days,
Add lead on LinkedIn,
Send a LinkedIn message.
The world’s top growth teams use advanced conditions to create hyper-personalized workflows based on each lead’s actions.
In 2024, using advanced conditions within your sequences stands out as the best approach for automating your outreach on a large scale, all while maintaining a genuine human touch.
Since we know this can be time-consuming, we’ve gathered 15 multi-sender workflows with advanced conditions, so you can send them directly to your lemlist account and automate your outreach completely.
* Based on 400 million campaigns sent via lemlist over the past 5 years.
Top 15 multi-sender workflows with advanced conditions to engage at scale
With lemlist, you can tailor your outreach process at scale to automatically respond to each prospect's interaction with your campaign in a human way for higher conversions.
It allows you to add as many advanced conditions as you desire in your sequences, leveraging information about your leads, their interactions with your emails, LinkedIn messages, and more!
You can add advanced conditions to your campaigns during lemlist's 14-day free trial and access unlimited workflows in the Sales Engagement plan.
Use case #3: “If my leads accept my LinkedIn invite within 4 days, send them a LinkedIn voice message. If they don’t, send them another email.”
You can use this template to ensure that you're reaching out to your contacts on the channel where they are most active, like LinkedIn.
You can send them a voice message if they accept your LinkedIn invitation.
If they don't respond to your request within a specified number of days, lemlist will automatically reach out to them through another channel, ensuring the conversation stays alive.
Use case #5: “I want to send a LinkedIn message when my lead opens my email.”
Add this condition to your outreach campaign to engage with your leads across multiple channels in a smooth and highly personalized way.
Reaching out to your leads on multiple channels based on their actions on the previous channel maintains the natural flow of the conversation and boosts your chances for replies.
Use case #7: “Automatically send an email when someone books a meeting through lemcal.”
Use this condition to send a confirmation to your leads you're going to meet, and eliminate any potential friction by providing necessary information.
If they don't schedule a meeting with you, you can automatically send a follow-up that boosts your credibility and encourages your leads to book a call with you.
Use case #8: “I want to send 2 different emails depending on whether the lead clicked on the link from my email within 3 days.”
If you want to get replies from your prospects, you need to ensure your emails are connected to each other, and your sequence actually makes sense as a whole, not just individual messages.
Crafting email content based on your leads' clicks from the previous email demonstrates that you are tracking their actions to provide better help.
Use case #9: “If my leads open my cold email, send them a LinkedIn invite. If they don’t, send them another follow-up email.“
Since your leads have opened your email, you can automatically reach out on another channel, such as LinkedIn, to increase your chances of getting replies.
If they haven't opened the email, you can give it another try via email to remain at the top of your prospects' minds.
Use case #11: “If my leads accept my LinkedIn invite within 10 days, send them a LinkedIn message. If not, create a manual task to remove the connection request and try another approach after 3 weeks.”
You can also use advanced conditions to stop unwanted actions on autopilot and redirect your approach after an unsuccessful attempt.
In this example, you can ensure to reach out only if leads are active and interested enough to accept your LinkedIn invite within the short time frame.
If not, you can stop your efforts, and try again later.
Use case #12: “If I have leads’ emails send them an email. If I don’t, reach them on LinkedIn.”
Use this condition to automatically prioritize the channel depending on the leads’ available data.
Contrary to the example above, you can add it to prioritize reaching out through email over LinkedIn, and still use LinkedIn if you don’t have verified email addresses.
Adding advanced conditions to your outreach helps you engage with your prospects at scale, in a human way, on their preferred channel, when they are most active.
With lemlist, you can create multi-channel sequences and sub-sequences with advanced conditions based on each lead's interactions with your campaign. This can result in a 4x improvement in your outreach results.
By applying the advanced conditions and multi-channel templates, you can:
✅ Eliminate manual and non-valuable outreach tasks, such as checking if your leads have accepted your LinkedIn invite
✅ Unlock complex scenarios used by the best growth teams - no need for technical expertise or third-party tools
✅ Create more accurate and personalized campaigns with less time and effort while maintaining a personalized and human touch.
Still not using advanced conditions in your campaigns?
Sign up for lemlist's 14-day free trial and boost your conversions by 4x! 👇
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Noel Bouwmeester
July 31, 2024
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