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Cold Emailing
3 best outreach email examples to target influencers
lemlist team
April 6, 2024
March 14, 2020
|
7 min. read
lemlist team
LAST UPDATED
May 22, 2024
READING TIME
7 min.
In 2024, 85.8% sales reps stated they would have a specific budget for influencer marketing.
So as you can imagine, influencers are in high demand, which is why you need the top performing emails to grab their attention.
Generally, influencers will not work with just anyone, you need to ensure that your company fits their brand and lifestyle to make you a desireable choice. This requires deep and conscious research to make sure you're not wasting both your times.
In this article, we’re showing you a few Influencer outreach email examples, that will help youclose more deals.
3 best influencer outreach email examples
In this part below, we’ll present you our 2 influencer outreach email templates that could get you new influencer collaborations if you use them well.
1.Show them that you share the same values
Like Robert B. Cialdini wrote in his book:
“We like people who are similar to us. This fact seems to hold true whether the similarity is in the area of opinions, personality traits, background, or lifestyle.”
I am {{YourName}}, the {{JobTitle}} of {{YourCompany}}. We are a company that [what you do and how it is related to him/her].
Through our products and services, companies like[companies/clients you’ve helped] have been able to [how your product helped them] and their customer relations have improved significantly.
We realised that we could be a super fit for collaboration [reasons and benefits he/she and his/her audience has from it]. We have some ideas, and we would also like to hear you to get a perfect solution for both sides.
So, if you are interested in helping us market our products/services via your network to reach out to our target audience, let us know when you’re free for meeting.
And yeah… choose your pill:
I hope to hear from you soon.
Thanks in advance, {{YourName}}
The good thing about this email template is that you’ve talked about your potential partner most of time but through your product, so they would see it as a good fit for them or their audience.
As you can see, this influencer outreach email template uses the personalized imageto engage with your potential influencer.
2. "Will you marry me" influencer outreach cold email template
In the process of searching, planning and trying to get Influencers, you should consider following their work for a couple of weeks.
Save posts which he/she posted on LinkedIn/Instagram/other channel, and which could be used later for cold email.
Subject line: {{FirstName}}, will you date us?
Hey {{FirstName}},
Couple of our teammates have been following your work for a while, and we agreed that [genuine compliments on their work].
I know that you're wisely choosing the companies you want to collaborate with. That's why I needed to reach out to you about a product that your audience would definitely get a lot of value out of.
Our product is [explain your product and how it benefits their audience]
As our partner, you'll earn a commission for each customer you bring to us.
If this sounds interesting to you, tell us when are you available for a quick chat some time next week?
We look forward to hearing your thoughts,
{{signature}}
This email template is intriguing, engaging, and funny. Hence, it will make your potential partner intrigued on what you have to offer.
3. "Let's not be awkward" influencer outreach email example
Personally, this is one of my favourite influencer outreach email templates you can use.
Why?
Because it's funny, engaging, intriguing, and most importantly, very personalized.
Let's see it:
Subject line: One "not awkward" question for you
Hi {{firstName}},
I know that you hate cold emails and that you probably receive a bunch of them everyday. So to make this less awkward - I just wanted to show you how we at {{yourCompany}} are the big fans of your content!
Yeap - that's me adoring your Instagram content :) I especially loved the last post about [post topic and reasons why you likes it]
Anyway - to keep this short. We're building [explain your product and what it does].
I think it will be a great fir for your target audience because [say the reason].
Will you be open for a quick chat next Tuesday?
Cheers, {{yourName}}
By including a screenshot of their account, you are proving your genuine interest in them and what they do. They get the feeling that you're not just targeting random people left and right. After all, we all like feeling special, right?
You will definitely get high open and reply rates, which means that you will be able to close more partnerships with your influencers.
Sit down, work hard and see the magic happen!
Key takeaways
As you start researching for influencer marketing partners, you would know exactly what’s the best way to offer them collaboration. When that moment comes, you could use one of these influencer outreach email templates:
First one to show them that you share the same values
The second one to tell them with a bit of humor that you would be great partners if they decide to work with you
And the third influencer outreach email template to make them smile and show that you care about their content by using in-deep personalization.
You need your perfect leads, but you want to plan your monthly budget. We get it. Here's a full breakdown to understand how much leads cost when you're using lemlist.
Find out what an IMAP server is, how they synchronize your emails across multiple devices, and why they play a vital role in modern email communication.
Noel Bouwmeester
July 31, 2024
July 30, 2024
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