Cold Emailing

Cold Email Tools: The Emergent List [2024]

Mihaela Cicvaric

July 23, 2024

December 1, 2023

7 min. read

Mihaela Cicvaric

LAST UPDATED

September 2, 2024

READING TIME

7 min.

80% of customers prefer email as their business communication channel. To get into your clients’ inboxes, you need the right cold email outreach tool.
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But which tool is the best for your business when it comes to email outreach?
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This article will review 10 tools and outline their features, pros, and cons so you can make the best decision.
Before diving into a detailed overview of each tool that made the list, here is a sneak peek into their most important features and starting prices.

Software	Free Trial or Plan	Entry Price (yearly billed)	Warm-Up	Lead Database	Enrichment	Email	Linkedln	AI
Close.io	✅	$49/mo	❌	❌	❌	✅	❌	❌
Outreach	❌	on request	❌	❌	❌	✅	❌	❌
Salesmate	✅	$12/mo	❌	❌	❌	✅	❌	❌
Vocus.io	✅	$5/mo	❌	❌	❌	✅	❌	❌
Salesrobot	✅	$99/mo	❌	❌	❌	✅	❌	❌
Emelia	✅	€19/mo	❌	❌	❌	✅	❌	❌
Mailstand	✅	$12/mo	❌	❌	❌	✅	❌	❌
Hubspot Sales Hub	✅	$45/mo	❌	❌	❌	✅	❌	✅
Zeliq	✅	$59/mo	❌	✅	✅	✅	❌	❌
Saleshandy	✅	$25/mo	✅	❌	❌	✅	❌	❌

The Emergent List of Cold Email Tools:

1. Close.io

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2 - 4.6/5 (718 reviews) │ Capterra - 4.7/5 (157 reviews)

Overview

Close is a CRM (Customer Relationship Management) platform designed to help sales teams close more deals. It offers integrated calling, two-way email syncing, and sales automation features to manage relationships with leads and customers effectively.

Pricing (yearly) & Functionalities

→ Free trial: YES, 14 days

→ Email Starter: $32/mo/per user/1 sending email

Send unlimited campaigns
Customizable email campaigns
Email finder + verifier
450M+ leads database
AI-generated sequence & icebreakers
Custom text variable personalization
Push leads from LinkedIn into lemlist
Custom reports & analytics
In-app support by chat or email
Personalized booking page
lemcal Starter

→ Email Pro: $55/mo/per user/3 sending emails

Everything in Email Starter +

Email finder + verifier (more tokens)
Email warm-Up & deliverability booster
CRM integrations
Custom image personalization
Campaign A/B tests
Inbox rotation
Custom liquid syntax personalization
API access
Zapier

→ Multichannel Expert: $79/mo/per user/5 sending emails

Everything in Email Pro +

Email finder + verifier (more credits)
Linkedin prospection
LinkedIn voice notes
Cold calling prospection
Advanced campaign conditions
Custom landing page
Premium support chat

→ Outreach Scale: $129/mo/per user/15 sending emails

Everything in Multichannel Expert +

Email finder + verifier
Dedicated account manager

✅ Pros

Integrated Calling: Close offers integrated calling, allowing sales teams to make calls directly from the platform.
Two-Way Email Sync: Emails are automatically synced, ensuring that all communications are tracked.
Custom Reporting: Users can generate custom reports to gain insights into their sales activities.
API Access: The platform provides API access, allowing for integrations with other tools and services.

❌ Cons

Limited Integrations: While Close.io does offer integrations, it might not have as extensive a list as some other CRMs.
Pricing: For smaller teams or startups, the pricing might be considered on the higher side, especially when compared to other CRM tools.
Customization: Some users might find that the customization options are not as extensive as they would like.
Advanced features: While Close.io is feature-rich, it might lack some advanced features that are present in more enterprise-level CRMs.

Compare to lemlist

2. Outreach.io

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.3/5 (3,311 reviews) │ Capterra - 4.4/5 (289 reviews)

Overview

Outreach is a sales engagement platform designed to help sales teams drive more revenue by increasing the efficiency of their sales processes.

It offers a suite of features to automate and streamline sales workflows, from prospecting to closing deals.

Pricing & Functionalities

→ Free trial: No

Standard: pricing on request	Professional: pricing on request
- Full workflows for frontline teams - Manager visibility into sales activity, deals, pipeline, and forecast - Platform Integrations, API access, and premium support	- Spot risky deals early with AI-powered deal scoring - Scale sales coaching with AI-triggered live content cards - Deeply understand buyer interactions with AI-identified call topics and reactions - Scale sales methodologies using templates - Improve forecast accuracy via pipeline analytics and simulations

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✅ Pros

Sequences: Outreach's sequence feature allows for multi-touch campaigns, ensuring follow-ups and touchpoints are automated and consistent.
Integration: Seamless integration with major CRM platforms, especially Salesforce, ensuring data consistency and ease of use.
Analytics: Provides detailed analytics on email performance, helping sales reps understand what's working and what's not.
Templates & Snippets: Allows for the creation and sharing of email templates and snippets, ensuring consistent messaging and saving time.
A/B Testing: Users can test different email versions to determine which messaging or subject line performs best.

❌ Cons

Occasional Glitches: Some users have reported occasional software glitches, such as emails not being sent as scheduled.
Overwhelming Features: While its feature-rich environment is a strength, it can also be overwhelming for users who only need basic functionalities.
Integration Issues: While it integrates well with major CRMs, some users have reported challenges in integrating with other third-party tools.

Compare to lemlist

3. Salesmate

Rating ⭐ ⭐ ⭐ ⭐ ⭐

G2- 4.6/5 (73 reviews) │ Capterra- 4.7/5 (86 reviews)

Overview

Salesmate is a sales engagement and CRM platform designed email to help businesses grow their revenue and build better relationships with customers.

The platform offers a range of features, including prospect and lead engagement, sales pipeline and activity tracking, sales automation, and sales intelligence and reporting.

Pricing & Functionalities

→ Free trial: Yes

Starter	Growth	Boost	Enterprise
$12/user/mo	$24/user/mo	$40/mo	Pricing on request
- Contacts, Companies, Deals - Email Sync, Tracking and Templates - Multiple Pipeline Management - Standard Dashboard and Reports - Workflow Management - Built-in Calling and Text - Web forms - Lists	- Product Management - Goal Management - Email Reminders and Scheduling - Team Inbox - Custom Dashboard and Reports - Date based Workflows - Custom Roles - SSO/SAML integration	- All Growth features, plus - Team Management - Increased Team Inbox Limits - Power Dialer - Voicemail Drop - Smart Activity Queue - IP Restriction - Increased Workflow and Sequence Limits	- All Boost features, plus - Dedicated Account Manager - Personalized Onboarding - Priority Support - Dedicated Instance - Dashboards - Unlimited - Increased Workflow Limits - Permissions - Unlimited - Increased Sequence Limits

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✅ Pros

Comprehensive CRM Integration: Salesmate is not just a cold email tool; it's a full-fledged CRM. This means users can manage their cold email campaigns while also handling other sales and customer relationship tasks within the same platform.
User-Friendly Interface: Many users appreciate Salesmate's intuitive and clean interface, which can make the process of setting up and managing campaigns more straightforward.
Scalability: Salesmate is designed to grow with businesses. Whether you're a solo entrepreneur or a larger sales team, the platform can accommodate your needs and offers features that cater to both small and large-scale operations.

❌ Cons

Limited Cold Email Features: While Salesmate is a comprehensive CRM, it may not have specialized features tailored specifically for cold email campaigns, such as advanced tracking, A/B testing, or email warm-up.
Pricing: For small businesses or startups, the pricing structure might be on the higher side, especially when considering additional features or higher-tier plans.
Customization Limitations: While Salesmate offers customization options, there might be constraints in terms of how much one can tailor the platform to specific business needs or workflows.

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4. Vocus.io

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.3/5 (15 reviews) │ Capterra- 4.4/5 (12 reviews)

Overview

Vocus.io is a full-stack email outreach platform designed to enhance Gmail and G Suite functionalities. It offers tools for personalizing email campaigns, tracking email interactions, automating follow-ups, scheduling appointments, syncing with CRMs, and facilitating team collaboration.

Pricing & Functionalities

→ Free plan: Yes

Basic	Starter	Professional
$5	$10	$20
- Email tracking - Templates and Snippets - Send Later and Snooze - Automated Followups - Salesforce and CRM Integration - Teams - Max Personal Inboxes	- Everything from Basic, plus - Personalized bulk email campaigns with reporting	- Everything from Starter, plus - Campaigns with followups - Campaigns with attachments - Branded URLs

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✅ Pros

Integration with Gmail & G Suite: Seamlessly integrates with Gmail and G Suite, offering enhanced functionalities.
CRM Sync: Offers integration capabilities with popular CRMs, ensuring that all email interactions are logged and tracked.
Team Collaboration: Share templates and collaborate with team members directly within the platform.
Templates and Snippets: Recruiters can save and reuse email templates, making it easier to send personalized messages to multiple candidates.

❌ Cons

Platform Limitation: Vocus.io is limited to Gmail users since it's a Chrome extension, which means recruiters using other email platforms can't utilize it.
Dependency on Chrome: Being a Chrome extension, it requires users to use the Chrome browser, which might not be preferred by everyone.

Compare to lemlist

5. Salesrobot

Rating ⭐ ⭐ ⭐

Product Hunt - 4.3/5 (11 votes) │ AppSumo- 3.2/5 (38 reviews)

Overview

SalesRobot is an Interactive Intelligence and Communication platform that provides business leaders with customized daily executive briefs about their competitors, customers, and partners.

It focuses on enhancing intelligence-based collaboration and ensuring situational awareness for executives.

Pricing & Functionalities

→ Free trial: Yes

DIY Prospector	Pro	Pro+
$99 /mo	$379/mo	$497/mo
- 500 prospects/month - Smart inbox follow-up - Team collaboration - Multi-account navigator use - 200 messages to LinkedIn Group Members per day - 200 messages to LinkedIn Event Attendees per day - Unlimited automated reports - Outreach Insights - Zapier Integration	- All DIY features, plus - Tailored outreach to 500 prospects/month - Expert prospect identification - Fortnightly optimization calls - Data Visualisation Dashboard - CRM Integration via Zapier - Priority Support	- Everything in DIY and Pro, plus - LinkedIn Profile Enhancement - Expert prospect identification - Custom Posts by experts - Custom Comments by experts - Weekly Optimization Calls - Priority Support

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✅ Pros

Customized Daily Executive Briefs: Provides business leaders with tailored intelligence about competitors, customers, and partners.
Integration with ArchIntel: Offers enhanced functionalities through ArchIntel's intelligence services.
Secure Collaboration: Enables teams to engage in intelligence-based collaboration in a securely hosted interactive archive.
Mobile Accessibility: Provides iOS and Android apps for on-the-go access.
Enhanced Situational Awareness: Helps organizations be more aware of critical signals in the vast information landscape.

❌ Cons

Limited information about the full range of features.
Integration challenges with certain third-party tools.
Limited customization options for intelligence briefs.

Compare to lemlist

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6. Emelia

Overview

Emelia is a cold emailing tool designed to enhance the efficiency and effectiveness of cold email campaigns. It offers an intuitive platform with detailed analytics and exclusive features to ensure that cold emailing is more effective.

Pricing & Functionalities

Emelia offers a straightforward pricing model based on the number of email addresses you want to connect.

→ 19 euros per address per month

1 email address slot
Unlimited campaigns
Unlimited contacts
Multi-sender feature

✅ Pros

Spintext Feature: Allows users to design variables of a sentence to prevent emails from landing in spam.
Mail +x minutes: A feature to send follow-up emails after a set time, making the bot less obvious to the lead.
Intuitive Interface: Designed for ease of use and is fully responsive.

❌ Cons

Limited pricing flexibility as it's based on the number of email addresses.
Might not be suitable for larger enterprises with more complex needs.

Compare to lemlist

7. Mailstand

Overview

Mailstand is a cold email outreach platform designed to enhance the efficiency of cold email campaigns. It allows users to merge and combine mailboxes for scalable email outreach.

The platform offers features such as mail merge, funnel analysis, team inbox, and email scheduling.

The primary goal is to facilitate users who want to use more than one mailbox to send cold emails.

Pricing & Functionalities

→ Free trial: Yes

Plan	Price	Mailboxes Included
Basic	$12/mo	1 synced mailbox
Standard	$35/mo	Up to 3 synced mailboxes
Professional	$50/mo	Up to 5 synced mailboxes
Business	$95/mo	Up to 10 synced mailboxes
Unlimited	Pricing on request	Unlimited synced mailboxes, contacts, and emails per month
All Plans Include: - Automated Email Sequences - Auto Rotate Mailboxes - Merged Team Inbox - Unlimited Contacts Per Campaign - Customize Sending Prioritization - Customize Sending Schedule - A/B Template Testing - Email Template Management - Invite Teammates - Zapier Integration - Campaign Performance Reporting - Agency Mode

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✅ Pros

Ability to combine multiple mailboxes on one campaign, allowing users to reach more people faster.
Merged team inbox provides a consolidated view of all mailboxes.
Offers unlimited contacts for each campaign.
Competitive pricing, claiming to be the cheapest in the market

❌ Cons

Lack of CRM integrations.
UI could be improved.
Offers only emailing automation.

8. HubSpot Sales Hub

Rating ⭐ ⭐ ⭐ ⭐

G2: 4.4/5 (10,760 reviews) │ Capterra: 4.5/5 (431 reviews)

Overview

Sales Hub is designed to supercharge the sales process, allowing users to find, track, and close deals efficiently.

It offers a comprehensive platform that integrates various sales tools, making deal-making more streamlined and ensuring that sales professionals can focus on their customers.

Pricing & Functionalities

For businesses and entrepreneurs

Free	Starter	Professional	Enterprise
-	Starting at $45/mo	Starting at $450/mo	Starting at $1,200/mo
- Contact management - Deal pipeline - Quotes - Live chat - Meeting Scheduling	- Everything in Free, plus: - Sales automation - Goals - Sales content analytics - Payments - Task queues	- Everything in Starter, plus: - Prospecting and lead management - Sequences - Forecasting - Custom reporting and sales analytics - Playbooks	- Everything in Professional, plus: - Custom objects - Predictive lead scoring - Conversation Intelligence - Recurring revenue tracking - Deal journey analytics

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✅ Pros

Comprehensive sales platform that integrates various tools for a streamlined sales process.
AI-powered deal management tools to help close deals faster.
Integrated reporting and analytics tools for accurate forecasting and pipeline visibility.
Extensive sales engagement tools for smarter prospecting and contextual conversations.
Scalability with different pricing plans catering to various business needs.

❌ Cons

Pricing: As businesses grow and require more contacts or advanced features, the cost of HubSpot Sales Hub can become significant. Some users find the pricing model, especially for higher tiers, to be on the expensive side.
Learning Curve: While HubSpot is user-friendly, it can be overwhelming for new users due to its extensive features. Proper training and onboarding might be required to fully utilize all its capabilities.
Limitations on Sequences: The sequences feature, which is crucial for cold email campaigns, has some limitations in terms of personalization and flexibility compared to dedicated cold email tools.

Compare to lemlist

Hubspot is a all-in-one sales platfom so it may not be the best choice for cold email outreach. Take a look at our list of 12 cold email outreach software to find an alternative to HubSpot Sale Hub.

9. Zeliq

Rating ⭐ ⭐ ⭐ ⭐ ⭐

Product Hunt - 5/5 (42 votes)

Overview

Zeliq is an all-in-one outreach solution designed to help businesses meet the best leads and convert them faster using AI. It aims to make selling easy by providing up-to-date prospect data and outreach automation, allowing businesses to scale their sales up to three times faster.

Pricing & Functionalities

Free Plan	Starter	Custom
Yes	59 euro/user/mo	Pricing on request
- Leads pre-analysis - Search leads over 1.8B people - Email enrichment - Phone number enrichment (1 Credit) - LinkedIn Extension - Leads portfolio management - Leads personality analysis (1 Credit)	- Everything in Free, plus: - Template builder - Multichannel outreach - Tasks Assignation - Leads warming and Sequences - Basic Reporting	- Everything in Starter, plus: - Leads autopilot generator (Soon) - Phone number enrichment (Unlimited) - Buying Intent (Soon) - Job Change Alerts / Job Posting (Soon) - Zeliq Score Engine (Soon) - CRM Enrichment (Soon) - Data health center - Gamification leaderboard (Soon) - Teams management - Permission Profiles - Custom fields (Soon) - Dedicated Customer Success

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✅ Pros

AI-Powered: Uses artificial intelligence to help businesses meet the best leads.
Accurate Data: Provides real-time data to help close more deals.
Integration: Zeliq integrates with various favorite tools, making it versatile for different business needs.
User-Friendly Interface: Zeliq's dashboard and overall design are intuitive, making it easier for users to navigate and set up campaigns.

❌ Cons

Pricing: For some small businesses or individual users, Zeliq's pricing might be on the higher side compared to other tools in the market.
Learning Curve: Despite its user-friendly interface, the platform's advanced features might require some time for users to fully understand and utilize.
Occasional Delays: Some users might experience delays in email sending, especially during peak usage times

Compare to lemlist

10. Saleshandy

Rating ⭐ ⭐ ⭐ ⭐

G2: 4.6/5 (528 reviews) │ Capterra: 4.5/5 (123 reviews)

Overview

SalesHandy is a cold email outreach software designed to help businesses send personalized cold emails at scale with high email deliverability. It aims to assist in generating more leads through effective cold email campaigns.

Pricing & Functionalities

→ Free trial: Yes

Outreach Basic	Outreach Pro	Outreach Scale	Outreach Scale Plus 100k
$25/mo	$74/mo	$149/mo	$219/mo
- Unlimited Email Accounts - Sender Rotation Basic - Unified Inbox Basic - 5 Email Accounts For Warm-up - 2,000 Total Prospects - 10,000 Emails Per Month - 2,500 Email Verification Credits	- Everything in Outreach Basic, plus: - Unlimited Team Members - Sender Rotation Pro - Unified Inbox Pro - Pipedrive Integration - Zoho Integration - 20 Email Accounts For Warm-up - 30,000 Total Prospects - 125,000 Emails Per Month - 10,000 Email Verification Credits	- Everything in Outreach Pro, plus: - Sender Rotation Scale - 50 Email Accounts For Warm-up - 60,000 Total Prospects - 250,000 Emails Per Month - 25,000 Email Verification Credits	- 100,000 Prospects - Everything in the Outreach Scale - Agency Portal - Dedicated Success Manager - 100 Email Accounts For Warm-up - 100,000 Total Prospects - 50,000 Emails Per Month - 45,000 Email Verification Credits

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✅ Pros

Unified Inbox: Centralized place for all your email communications.
Hyper-Personalization: Personalize your emails to increase engagement rates.
Connect Unlimited Email Accounts: Scale your outreach without incurring extra costs.
Mail Merge: The platform allows for personalized bulk emailing, making it easier to send tailored messages to a large audience.
Integrations: SalesHandy integrates well with major email service providers like Gmail, Outlook, and others, making it versatile for different users.

❌ Cons

User Interface: Some users find the interface not as intuitive as some other platforms, leading to a steeper learning curve.
Occasional Glitches: Some users have reported occasional software glitches, especially with tracking features.
Customer Support: Some users have mentioned that customer support can sometimes be slow to respond or might not resolve issues promptly.

Compare to lemlist

Looking for an Upgrade?

These cold tools are a great fit if you just started cold email outreach. However, there are more cost-effective options with robust features.

You can choose one of the best cold email software. The list includes:

Check their pricing plans and features in the table below.

Software	Free Trial or Plan	Entry Price (yearly billed)	Warm-Up	Lead Database	Enrichment	Email	Linkedln	AI

Software	Free Trial or Plan	Entry Price (yearly billed)	Warm-Up	Lead Database	Enrichment	Email	LinkedIn	AI
Lemlist	✅	$39/mo	✅	✅	✅	✅	✅	✅
Snov.io	✅	$30/mo	✅	❌	✅	✅	❌	✅
Woodpecker	✅	$54/mo	✅	❌	❌	✅	✅	✅
Instantly	✅	$30/mo	✅	✅	❌	✅	❌	❌
Klenty	✅	$50/mo	❌	❌	✅	✅	✅	❌

Mihaela Cicvaric

Content Marketing Manager @ lempire | Sharing everything you need to get replies to your cold emails

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	G2 Rating	Price	Best for	Standout feature	Con
SmartWinnr	4.9 star star star star star	$30/mo $75/mo $2,999/mo	Large, distributed sales teams	AI evaluation precision, gamified KPIs	Lack of tracking system
Performio	4.6 star star star star star-half	Not publicly available	Sales operations and finance teams	Powerful configurability	Limited training resources and complex to navigate
Varicent	4.4 star star star star star-half	Not publicly available	Mid-market and enterprise businesses	Comprehensive incentive management	Potentially high cost and steep learning curve
QuotaPath	4.7 star star star star star-half	$15/user/mo $40/user/mo Enterprise: custom price	Complex sales structures and businesses of all sizes	Complex sales structures and businesses of all sizes	Steep learning curve
Anaplan	4.6 star star star star star-half	Not publicly available	Collaborative teams	Connected planning	Complexity and steep learning curve
Xactly	4.6 star star star star star-half	Not publicly available	Companies with complex sales structures	Complex incentive compensation management (ICM) with high efficiency and accuracy	Complexity for smaller teams and potentially high costs
Qobra	4.7 star star star star star-half	Not publicly available	Companies who want to automate commission calculations and payouts	Simplicity and ease of use	Lack of features like redirection
ElevateHQ	4.7 star star star star star-half	$30/user/mo $35/user/mo Custom: upon request	Businesses that need a comprehensive and user-friendly sales compensation management software	Ease of use and adoption	Lack of ability to configure the product based on user needs
Everstage	4.8 star star star star star-half	Not publicly available	Companies with modern sales culture and businesses who want real-time insights	A built-in dispute management and real-time visibility	Users say it works slowly, customer support is slow
Sales Cookie	4.9 star star star star star	$30/user/mo $50/user/mo	Smaller sales teams	Powerful automation	Lesser user base and average user interface
Spiff	4.7 star star star star star-half	Not publicly available	Companies with scalable needs	Automated Commission Calculations	Lack of filtering by date, no mobile app

ERP vs. CRM

ERP

CRM

Summary

Backbone of a business's internal operations.

Backbone of customer-centric interactions and operations.

Goal

To centralize and streamline core business processes in a company.

To increase customer experience, satisfaction and loyalty, and boost sales.

Focus

Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).

All interactions with leads and customers.

Manages

Internal business data like financial data, inventory levels, production details, supply chain, HR info.

All customer data like contact info, purchase history, communication history, customer preferences and more.

Users

Finance, accounting, operations, supply chain, and HR departments.

Customer-facing teams like sales, marketing, and customer service.

Benefits

Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.

Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.

Price

$150 per user per year on average.

$10 to $30 per user per month on average.

PRM Tool	Rating	Feature	Pro	Con	Mobile App	Integrations	Free Plan	Pricing
Airtable	4.65 star star star star star-half	Org-wide alignment	User-friendly layout and database	Suboptimal as a personal CRM	square-check	Lack of tracking system	square-check	Team: $20/month Business: $45/month
Dex	4.7 star star star star star-half	Social Media Integration	Easy contact data collection	No marketing/sales features	square-check	Lack of tracking system	square-xmark 7-day trial	$12/month
Notion	4.75 star star star star star-half	Block Functions	High customization capability	Not a dedicated CRM	square-check	Limited	square-check	Plus: €7.50/month Business: €14/month
Monica	N/A	Open-source	Open-source flexibility	Requires extensive manual input	square-xmark	Limited	square-check Self-hosted	$9/month or $90/year
Hippo App	3.1 star star star	Simple iOS app	Ideal for non-tech-savvy users	iPhone only	square-check iOS only	Limited	square-xmark 1-month trial	$1.49/month or $14.99/month
Contacts+	3.6 star star star star-half	Smart Contact Management	Feature-rich and flexible	Reported bugs	square-check	Rich	square-xmark 7-day trial	Premium: $13.99/month Teams: $17.99/month
Folk	4.4 star star star star star-half	Customizable Interface	Customizable for teamwork	Pricey for personal use	square-check	Rich	square-xmark	Standard: $24/member Premium: $39/member
Close	4.7 star star star star star-half	Integrated Calling	Integrated Calling	Too sales-oriented & pricey	square-check	Rich	square-xmark 14-day trial	Startup: $59/user/month Professional: $329/user/month
Covve App	4.8 star star star star star	Business Card Scanning	Business Card Scanning	Mobile only	square-check	Limited	square-check	$9.99/month
Nimble	4.45 star star star star star-half	160+ app integrations	Comprehensive integrations	No free app version	square-check	Rich	square-xmark 14-day trial	$29.90/month or $24.90/month (billed annually)

	Capterra Rating	Free Trial	Free Plan	Starting Price (excluding the free plan)	Maximum Price (for the most expensive plan)	Best for
HubSpot CRM	4.5 star star star star star-half	square-check 14-day	square-check	€15/month/seat billed annually	€792/month/3 seats billed annually + €45/month for each extra seat	Versatility and free plan
Salesforce CRM	4.2 star star star star	square-check 30-day	square-xmark But it offers reduced price to authorised nonprofit organisations	€25/user/month	€500/user/month billed annually (includes Einstein AI)	Best overall operational CRM
Zoho CRM	4.3 star star star star star-half	square-xmark	square-check Limited to 3 users	Comprehensive incentive management	€52/user/month billed annually	Small-medium businesses and automation
Pipedrive	4.5 star star star star star-half	square-check 14-day	square-xmark	€14/seat/month billed annually	€99/seat/month billed annually	Sales teams and ease of use
Agile CRM	4.1 star star star star	square-xmark	square-check Limited 10 users	$9.99/user/month billed annually	$64.99/user/month billed annually	Free plan for very small teams up to 10

CRM goal	Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown	1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).	2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.	3. Achievable: A 10% increase is possible based on historical data and potential improvements.	4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.	5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions	Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.	Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.	Step 3: Develop targeted landing pages with clear calls to action for qualified leads.	Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.	Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes	Increased sales and revenue	Improved marketing automation ROI	Marketing and sales alignment	Data-driven marketing optimization

Table

CDP Software

CRM Software

Approach

Data-centric

Customer-centric

Focus

Interactions across various channels and touchpoints, both online and offline.

Sales, marketing, and customer service interactions.

Functionality

Automatically collects, organizes, tags, and makes data available in real-time.

Helps businesses track customer interactions, sales pipelines, prospects, and service requests.

Goals

Personalized customer experiences across all channels.

Better customer relationships, streamlined processes, and improved profitability.

Benefits

Data integration, management, and accessibility, allowing for detailed analysis and segmentation.

Better communication within teams and with customers by organizing information about customer interactions and history.

Data Handling

Handles both identified and anonymous data, stitches together various data points.

Deals primarily with identified customer data.

Use Cases

Personalized marketing campaigns, targeted advertising, content customization across multiple channels.

Managing campaigns and leads, enhancing customer service, providing better customer support, increasing customer satisfaction and loyalty.

Examples

Insider, Bloomreach, Salesforce Marketing Cloud CDP

HubSpot, Salesforce Sales Cloud Lightning Professional, and Zoho CRM

CRM

Free plan

Best feature

Best for

Con

1. HubSpot CRM

square-check

Sales automation

Sales teams

Up to 1,000 contacts

2. Insightly

square-check

Custom fields

Basic needs

Not enough info about the free plan

3. Agile CRM

square-check

Deal and sales pipeline tracking

Small teams

Up to 10 users

4. Zoho CRM

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Lead and contact management

Businesses of all sizes

Limited to 3 users

5. ClickUp

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Unlimited tasks and unlimited members

Personal use

Up to 100MB storage

6. EngageBay

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Live chat

Small and midsize enterprises

Up to 1,000 branded emails per month

7. Bitrix24

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Unlimited users and 5 scrum teams

Big teams

Up to 5GB of cloud storage

8. FreshSales

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Easy to use and simple setup

Beginners

Up to 3 users

9. Mailchimp

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Very beginner friendly

Marketing teams

Send up to 500 branded emails per month

Type of Affiliate Marketing

Unattached

Related

Involved

Format

Paid advertising

Social media or YouTube channels

Dedicated website or blog

Focus

Quick income

Your niche

Your audience

Engagement with your audience

square-xmark

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Very close connection with your audience

Pro

Little effort

Higher credibility thanks to your niche

Long-lasting and scalable

Con

Paid ads cost a lot

Potential for bias since you don’t use the thing you promote

Require time, effort, and dedication

What you should look at next

Cold Emailing

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You need your perfect leads, but you want to plan your monthly budget. We get it. Here's a full breakdown to understand how much leads cost when you're using lemlist.

Christina Miranda

September 9, 2024

Cold Emailing

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Apollo or Instantly? Which one should you choose? Read this article to help you figure it out!

Christina Miranda

August 14, 2024

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Instantly vs Apollo: Are they the right fit?

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Christina Miranda

August 8, 2024

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9 Best Email Mailing and Marketing Services

An email mailing service is a tool for building customizable templates, sending campaigns, and gathering data. Here is a list of the 9 best ones.

Liucija Adomaite

August 5, 2024

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What is an IMAP server?

Find out what an IMAP server is, how they synchronize your emails across multiple devices, and why they play a vital role in modern email communication.

Noel Bouwmeester

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July 30, 2024

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Social

Cold Email Tools: The Emergent List [2024]

The Emergent List of Cold Email Tools:

1. Close.io

Rating ⭐ ⭐ ⭐ ⭐ ⭐

Overview

Pricing (yearly) & Functionalities

✅ Pros

❌ Cons

2. Outreach.io

Rating ⭐ ⭐ ⭐ ⭐

Overview

Pricing & Functionalities

✅ Pros

❌ Cons

3. Salesmate

Rating ⭐ ⭐ ⭐ ⭐ ⭐

Overview

Pricing & Functionalities

✅ Pros

❌ Cons

4. Vocus.io

Rating ⭐ ⭐ ⭐ ⭐

Overview

Pricing & Functionalities

✅ Pros

❌ Cons

5. Salesrobot

Rating ⭐ ⭐ ⭐

Overview

Pricing & Functionalities

✅ Pros

❌ Cons

6. Emelia

Overview

Pricing & Functionalities

✅ Pros

❌ Cons

7. Mailstand

Overview

Pricing & Functionalities

✅ Pros

❌ Cons

8. HubSpot Sales Hub

Rating ⭐ ⭐ ⭐ ⭐

Overview

Pricing & Functionalities

✅ Pros

❌ Cons

9. Zeliq

Rating ⭐ ⭐ ⭐ ⭐ ⭐

Overview

Pricing & Functionalities

✅ Pros

❌ Cons

10. Saleshandy

Rating ⭐ ⭐ ⭐ ⭐

Overview

Pricing & Functionalities

✅ Pros

❌ Cons

Looking for an Upgrade?

What you should look at next

How Much Do Leads Cost In lemlist?

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Instantly vs Apollo: Are they the right fit?

9 Best Email Mailing and Marketing Services

What is an IMAP server?

What you should look at next

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