Is your business falling behind the competition?
Your competition might have something you’re missing. The right business development tools.
Let’s take a look at a few tools that can help you with prospecting, managing cold email campaigns, scheduling meetings, and managing customer relationships.
We’ll share the ultimate business development tool to unlock your business growth.
Here are a few prospecting tools that help you:
Capterra rating: 4.7/5
UpLead, a unique platform, stands out with its ability to help you identify high-quality leads from its vast database of 155M+ verified leads. It's not just about the quantity but also the quality, as you can narrow down your search using 50+ search criteria, including industry, company, job title, location, and more.
You found people and businesses that match your buyer persona. What's next?
UpLead helps you segment and personalize your outreach efforts with lead enrichment. It will provide you with your leads' email address, phone number, technology they use, etc.
Also, Uplead protects your sender reputation by verifying the leads' email addresses in real-time.
UpLead supports integration with popular CRM platforms such as Zapiers, Salesforce, Copper, or HubSpot.
UpLead offers a 7-day free trial so you can test some of its basic features. Paid plans start at $99/month, but if you need access to some of its more advanced features, you have to subscribe to one of the more expensive plans.
Capterra rating: 4.5/5
Are you trying to reach a new prospect? GetProspect helps you find their email address and verify it to ensure it’s a valid address.
Get more information about your leads through GetProspect's B2B database. It includes 230M email addresses, 130M mobile phone numbers, and other important information that helps you qualify and segment your list.
If you’re just starting to put together your client list, you can filter the database by 22 criteria, including location, technology, social media accounts, etc.
GetProspect pricing plans start at $49/month. Depending on the number of valid emails you need, the cost can quickly build up. GetProspect also offers a free plan.
Not prospecting on LinkedIn means you're leaving money on the table.
There are 65+ million business decision-makers on LinkedIn.
So, how can Taplio help you find new leads and prospects on LinkedIn?
Taplio helps you identify and connect with high-quality leads on LinkedIn through its 3M+ and growing lead database. To identify your next clients or partners, tell Taplio what you're looking for.
Additionally, you can filter the database by criteria such as country, industry, job level, topics, etc. Once you find your next client, you can use Taplio's icebreaker generator to reach out to them.
Taplio ensures you're not missing a chance to engage with your prospects by listing everyone who has engaged with your content. It also helps you connect with like-minded people who have interacted with other profiles' posts.
Taplio helps you reach out to more relevant connections while saving time by sending bulk DMs.
To get noticed and start a relationship with your leads, Taplio allows you to personalize each message with your recipient's name, company, job title, city, and more.
Taplio can do more for your business than prospecting new leads.
Taplio plans start at $39/month. You can test its advanced features through the 7-day free trial. Also, Taplio offers a 30-day refund policy.
Email generates$42 for every $1 spent. So, what are some of the best cold emailing tools for business development?
Capterra rating: 4.5/5
Woodpecker is a cold emailing tool that is a great choice for beginners due to its friendly interface.
With its easy-to-use design, you can set up your first cold emailing campaign. You can add up to 11 follow-up messages based on your recipients' actions. You can also set the delay time for follow-ups and the exact times for Woodpecker to send your emails.
Woodpecker helps you connect with your leads through their favorite channel. It uses Dux-Soup to automate LinkedIn profile visits, invites, or messages. You can even include emails, phone calls, and manual LinkedIn tasks to connect with prospects.
Woodpecker offers a range of plans starting at $29/month. However, costs can build up as you engage with more prospects. To help you decide, Woodpecker provides a 7-day free trial or until you reach out to 50 prospects, whichever comes first.
Capterra rating: 4.6/5
Reply.io is designed to help sales and marketing teams start and manage communications with potential clients.
It saves you time by writing the text for individual emails or the complete sequence by including an AI-powered writing assistant. However, AI usage is limited through credits.
For example, the Starter plan ($59/month) gives you 50 AI credits. You spend 2 credits for each personalized email and 1 credit for any other type of personalization. When your AI credits run out, you must buy more or upgrade your plan.
With Reply.io, you can reach out to your prospects through multiple channels. This includes email, phone, text messaging, and LinkedIn.
Reply.io plans offers a free plan with limited features. Its paid plans start at $59/month.
G2 rating- 4.9/5
Instantly is an efficient cold emailing tool. You can manage replies to all emails from a centralized unibox. Also, it helps you manage all leads as you move them between lists or campaigns.
Instantly protects your sender's reputation with unlimited email accounts under one subscription. This means you can send many emails daily without ending up in spam.
When setting up a campaign, its clean interface helps you add new options, sequence for emails, or setting a schedule for email sending.
Instantly plans start at $70/month. If you plan on sending many emails, you have to subscribe to one of the more expensive plans. Instantly, there is also a free trial, so you can test it before paying.
Does your business rely on booking meetings with your customers? These tools will give you a helping hand.
Capterra rating: 4.8/5
This meeting scheduling tool is part of the Google Workspace suite, so you can easily sync it with other Google apps.
Its friendly interface makes it easy to organize your meetings. You can send invites through Gmail, set your availability, include a break between 2 consecutive meetings, or set a maximum number of meetings per day.
Google Calendar is also a good choice for internal meetings. You can check other team members' availability side by side, so there’s no scheduling conflict.
Google Calendar offers a free plan that you can use endlessly. If you need more features, such as an increased number of meeting participants or a custom business email address, you’ll have to subscribe to one of its paid plans, starting from $6/month.
Capterra rating: 4.7/5
lemcal is a feature-rich meeting scheduling tool. It helps you book more meetings by removing the back-and-forth arrangements between you and your leads.
lemcal increases the chances of your prospect showing up by helping you create highly-customized booking pages. You can also add LinkedIn posts, YouTube and Loom videos, tweets, images, etc.
Can you integrate lemcal with other calendars? Yes! You can connect lemcal to Google, Microsoft, or Zapier. You can also connect thousands of other tools through webhooks.
You can even add a lemcal page to your website to make it easier for people to book a meeting with you.
lemcal integrates with Stripe, so it facilitates automatic payment processing during booking, ensuring a smooth (and secure) transaction for you and your client.
lemcal has a free plan that you can use to book more meetings conveniently. Its paid plan is $7/month billed yearly or $9/month billed monthly. You can test the Pro plan through its 14-day free trial.
Capterra rating: 4.6/5
Pipedrive is a customer relationship tool designed for sales teams.
This business development tool focuses on sales pipeline creation and management, but it also includes lead routing, project tracking, revenue forecasting, and more features.
Pipedrive’s friendly interface makes learning easy. It also incorporates AI to help you set up your projects. You can categorize leads so you can focus on high-quality leads.
The platform extends its functionality with more than 400 third-party app integrations, including Zapier, Zoom, Leadfeeder, and lemcal.
Pipedrive has 5 plans that you can choose from. Its plans start at $24, and it offers a 14-day free trial.
Capterra rating: 4.7/5
ClickUp is an all-in-one CRM platform. Its features are designed for team collaboration, project management, task automation, and customer relationship management.
ClickUp has ready-to-go templates that you can use to create great customer experiences. You can also customize these templates or create your own to fit your industry.
Need more apps and tools?
ClickUp integrates with more than 1,000 apps and collaboration tools, such as Google Calendar, Slack, Zoom, Loom, etc.
ClickUp offers a free plan, which may be a good fit for small businesses. ClickUp paid plans start at $10/month, and you will get access to more advanced features such as native time tracking, Google SSO, or workload management.
Capterra rating: 4.3/5
Zoho is a great choice for new entrepreneurs managing small businesses. Its best features include contact management, pipeline management, sales funnels, sales forecasting, and an AI-powered assistant.
Zoho helps you create a complete business system as it integrates with 500+ business apps.
Zoho helps you analyze and visualize your data. With its filtering options, you can find the data your strategy needs to improve. You can also create bar graphs, heat maps, or pie charts to visualize collected data.
Zoho plans start at $21/month. To access its AI-powered or data encryption features, you have to subscribe to one of the more expensive plans.
However, Zoho offers a free trial for each of its plans.
Capterra rating: 4.6/5
Looking to get more features for your money? Here's how lemlist can help your business.
Are you struggling to find and connect with new leads?
lemlist gives you access to its 450M+ B2B leads database. You can find your ideal client by filtering the database by name, location, industry, job title.
lemlist ensures efficient communication by tracking who you’ve contacted for easy retargeting & spam avoidance.
Already have your lead’s email address?
Protect your sender's reputation and avoid missed opportunities by ensuring it’s the correct email address.
lemlist’s free email checker finds 80% of valid emails using just the first, last, and company names.
Prefer LinkedIn?
Just drop in a profile URL into lemlist's email finder, and it does the heavy lifting for you.
This ensures your emails are deliverable - minimizing the risk of bounce.
It double-checks emails with multiple providers for accuracy.
Getting into your leads’ inboxes and generating more replies is where lemlist really stands out.
You can set up easily editable email sequences, allowing you to quickly build personalized campaigns that align with your goals. Lemlist’s advanced conditions let you configure automations that trigger reactions based on your recipient’s actions.
If a lead opens but doesn’t click, send a follow-up email or respond with a personalized video if they engage with a link.
This customization turns every recipient action into an opportunity for more impactful outreach.
Not sure how to start your emails?
lemlist helps you overcome writer’s block with its cold email generator and B2B email templates.
You can also personalize your campaign at scale. Personalize your email at scale with custom text variables, add custom images and videos, and dynamic landing pages.
lemlist plans start at $39/month, but you can test every plan for free through the 14-day free trial - no card required.
If you subscribe to lemlist Emal Pro plan, you get free access to lemwarm, an email deliverabiliy tool.
-> When choosing a business development tool, consider how well it aligns with your business needs and goals.
-> Keep in mind that your business will scale. So, the tool should accommodate increasing data volumes, user numbers, and tasks' complexity.
-> Ensure the tool integrates easily with your current systems and software.
-> Search for users' feedback, read reviews, and request demos or trials before deciding.
-> Consider the total cost of ownership, including upfront costs, subscription fees, and additional expenses such as training and support.
Add lemlist to your list of business development suites to have a powerful tool without breaking the bank. Test it before paying through its 14-day free trial—no card required.
G2 Rating | Price | Best for | Standout feature | Con | |
---|---|---|---|---|---|
4.9 star star star star star | $30/mo $75/mo $2,999/mo | Large, distributed sales teams | AI evaluation precision, gamified KPIs | Lack of tracking system | |
4.6 star star star star star-half | Not publicly available | Sales operations and finance teams | Powerful configurability | Limited training resources and complex to navigate | |
4.4 star star star star star-half | Not publicly available | Mid-market and enterprise businesses | Comprehensive incentive management | Potentially high cost and steep learning curve | |
4.7 star star star star star-half | $15/user/mo $40/user/mo Enterprise: custom price | Complex sales structures and businesses of all sizes | Complex sales structures and businesses of all sizes | Steep learning curve | |
4.6 star star star star star-half | Not publicly available | Collaborative teams | Connected planning | Complexity and steep learning curve | |
4.6 star star star star star-half | Not publicly available | Companies with complex sales structures | Complex incentive compensation management (ICM) with high efficiency and accuracy | Complexity for smaller teams and potentially high costs | |
4.7 star star star star star-half | Not publicly available | Companies who want to automate commission calculations and payouts | Simplicity and ease of use | Lack of features like redirection | |
4.7 star star star star star-half | $30/user/mo $35/user/mo Custom: upon request | Businesses that need a comprehensive and user-friendly sales compensation management software | Ease of use and adoption | Lack of ability to configure the product based on user needs | |
4.8 star star star star star-half | Not publicly available | Companies with modern sales culture and businesses who want real-time insights | A built-in dispute management and real-time visibility | Users say it works slowly, customer support is slow | |
4.9 star star star star star | $30/user/mo $50/user/mo | Smaller sales teams | Powerful automation | Lesser user base and average user interface | |
4.7 star star star star star-half | Not publicly available | Companies with scalable needs | Automated Commission Calculations | Lack of filtering by date, no mobile app |
PRM Tool | Rating | Feature | Pro | Con | Mobile App | Integrations | Free Plan | Pricing |
---|---|---|---|---|---|---|---|---|
4.65 star star star star star-half | Org-wide alignment | User-friendly layout and database | Suboptimal as a personal CRM | square-check | Lack of tracking system | square-check | Team: $20/month Business: $45/month | |
4.7 star star star star star-half | Social Media Integration | Easy contact data collection | No marketing/sales features | square-check | Lack of tracking system | square-xmark 7-day trial | $12/month | |
4.75 star star star star star-half | Block Functions | High customization capability | Not a dedicated CRM | square-check | Limited | square-check | Plus: €7.50/month Business: €14/month | |
N/A | Open-source | Open-source flexibility | Requires extensive manual input | square-xmark | Limited | square-check Self-hosted | $9/month or $90/year | |
3.1 star star star | Simple iOS app | Ideal for non-tech-savvy users | iPhone only | square-check iOS only | Limited | square-xmark 1-month trial | $1.49/month or $14.99/month | |
3.6 star star star star-half | Smart Contact Management | Feature-rich and flexible | Reported bugs | square-check | Rich | square-xmark 7-day trial | Premium: $13.99/month Teams: $17.99/month | |
4.4 star star star star star-half | Customizable Interface | Customizable for teamwork | Pricey for personal use | square-check | Rich | square-xmark | Standard: $24/member Premium: $39/member | |
4.7 star star star star star-half | Integrated Calling | Integrated Calling | Too sales-oriented & pricey | square-check | Rich | square-xmark 14-day trial | Startup: $59/user/month Professional: $329/user/month | |
4.8 star star star star star | Business Card Scanning | Business Card Scanning | Mobile only | square-check | Limited | square-check | $9.99/month | |
4.45 star star star star star-half | 160+ app integrations | Comprehensive integrations | No free app version | square-check | Rich | square-xmark 14-day trial | $29.90/month or $24.90/month (billed annually) |
Capterra Rating | Free Trial | Free Plan | Starting Price (excluding the free plan) | Maximum Price (for the most expensive plan) | Best for | |
---|---|---|---|---|---|---|
4.5 star star star star star-half | square-check 14-day | square-check | €15/month/seat billed annually | €792/month/3 seats billed annually + €45/month for each extra seat | Versatility and free plan | |
4.2 star star star star | square-check 30-day | square-xmark But it offers reduced price to authorised nonprofit organisations | €25/user/month | €500/user/month billed annually (includes Einstein AI) | Best overall operational CRM | |
4.3 star star star star star-half | square-xmark | square-check Limited to 3 users | Comprehensive incentive management | €52/user/month billed annually | Small-medium businesses and automation | |
4.5 star star star star star-half | square-check 14-day | square-xmark | €14/seat/month billed annually | €99/seat/month billed annually | Sales teams and ease of use | |
4.1 star star star star | square-xmark | square-check Limited 10 users | $9.99/user/month billed annually | $64.99/user/month billed annually | Free plan for very small teams up to 10 |
CRM goal | Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months. | ||||
SMART Breakdown | 1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation). | 2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking. | 3. Achievable: A 10% increase is possible based on historical data and potential improvements. | 4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives. | 5. Time-bound: The 6-month timeframe creates urgency and a clear target date. |
Actions | Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation. | Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior. | Step 3: Develop targeted landing pages with clear calls to action for qualified leads. | Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up. | Step 5: Track and analyze campaign performance to identify areas for optimization. |
Outcomes | Increased sales and revenue | Improved marketing automation ROI | Marketing and sales alignment | Data-driven marketing optimization |