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You offer the best outsourcing services but still have a low reply rate and non-existent meetings.
Do you want to know how to stand out in your prospects' inboxes and push them to hit reply?
Let's see how Richard, CEO of Provoke outreach agency, would rewrite a cold email riddled with common mistakes to book more meetings.
Cold email mistakes to avoid if you want to book more meetings
Here's what blocks prospects from replying to this cold email:
#1 Overused and tired subject line
Overused subject lines will make your cold email seem generic and won't inspire a single ounce of interest in your leads.
#2 Spelling mistakes
Making spelling mistakes will make you appear lazy and like you didn’t care enough to double-check your email or bother to learn the proper spelling.
#3 No personalization
Don’t waste your email introducing yourself and talking about what you do. Instead, make it 80% about prospects and 20% about what you can do for them.
#4 Vague CTA
The CTA is too open without giving the prospects a clear next step they need to make to get the value.
#5 Unsubscribe link
Give prospects space to make informed decisions, and add an unsubscribe link in the second cold email instead of the first one.
How to write a cold email for a high conversion rate
Here’s how Richard would rewrite this cold email to sell outsourcing services:
Why will this email get a high reply rate?
#1 Relevant icebreaker
If you’re offering outsourcing services, you can refer to prospects’ job postings to remind them of their need for your services.
#2 It’s straightforward
Points A) & B) will help you confirm there's interest and give prospects an immediate reason to have a chat with you.
#3 Aligned expectations
Point C) catches the attention as it gives a unique value that will intrigue prospects to learn more about your services.
#4 Niche reference
Always use the reference known to your prospects, as it will help you build credibility x2 faster. The more niche you are with social proof, the more replies you’ll get.
#5 Clear CTA
Use CTA that is short and specific to guide your prospects into taking action and provoke a yes or no answer.
Cold email template to replicate for more replies
Subject line: Quick question {{firstName}}
Hi {{firstName}},
{{icebreaker}} - something about their hiring needs specific to software engineers.
If this sounds like you, let's chat:
a) you deeply believe in software quality b) you need help with design & development c) you'd pay $3,000-6,000 per month to have a skilled software engineer
I provide outsourced software engineers to {{type of company we’re targeting - ex: seed series B start-ups}} such as {{reference firm}}.
I only partner with 7 startups per year and thought {{companyName}} would make a good fit.
Feel free to grab a time here (lemcal link)
Best,
{{Signature}}
Recapping top tips for higher rely rates
These are the most important tips to bear in mind when writing your cold emails:
You need your perfect leads, but you want to plan your monthly budget. We get it. Here's a full breakdown to understand how much leads cost when you're using lemlist.
Find out what an IMAP server is, how they synchronize your emails across multiple devices, and why they play a vital role in modern email communication.
Noel Bouwmeester
July 31, 2024
July 30, 2024
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