Sales Strategy

Reply.io Review 2024: Pros, Cons, Ratings, and Pricing

lemlist team
LAST UPDATED
September 5, 2024
READING TIME
7 min.

Want to know if Reply.io is the right sales engagement platform for you?

The AI-powered sales engagement platform helps sales reps find leads, engage them on different channels, and convert them while keeping every touchpoint personal.

This review goes over the features, pros, cons, and most important elements to know if Reply.io is right for you.

Overview of Reply.io

Reply was founded with the vision of automating routine sales tasks, like sending prospecting emails and follow-ups. Over time, it expanded to help businesses increase their sales and revenue through AI-assisted communication.

The AI-powered sales acceleration tool helps improve the efficiency of sales teams by offering powerful communication tools.

Sales reps and marketers can easily connect with customers through multiple communication channels — LinkedIn, phone, email, and even WhatsApp and text.

They can automate the entire sales process, saving a lot of time.

Reply.io set up

Getting started is fairly easy. The interface is clean and straightforward.

You can find everything stacked at the top.

When you hover around sequences, you get a dropdown of three options: Sequences, Templates, and Outbox.

From there, you can choose to start your campaigns from Scratch or with the handy Jason AI which will be explained extensively in the features sections.

The people section is where you import your leads and contacts.

The data section allows you to access a database of over 86M+ contacts with filters that you can apply to match your ICP.

Accessing your unified inbox is pretty easy, and you can all of your channels and campaigns:

Reporting and data are a main part of your toolset with reply, and you can choose which one to view in one click:

Features

We tested and researched all of the main features and use cases of Reply.io, and in this section, we’ll cover all you need to know about it.

Jason AI

One of the most exciting new features that sets Reply.io apart from its counterparts is the Jason AI automation. It’s particularly good for LinkedIn automation.

It’s primarily designed to automate and optimize your LinkedIn outreach and follow-up processes. Getting started with Jason AI is easy, just go to sequences, and click on “start with Jason AI”:

Here's a closer look at what it offers:

  • Automated lead responses

Jason AI enables users to automatically send tailored responses to their LinkedIn leads. This is crucial for higher engagement and ensuring timely communication with leads.

  • Sequence creation

Users can create sequences for outreach, with options to use pre-designed templates or generate custom sequences using AI prompts. This flexibility allows for personalized and effective communication strategies.

Source: Reply.io
  • Integration with LinkedIn

Jason AI seamlessly integrates with LinkedIn, allowing users to manage multiple accounts and send connection requests to targeted profiles. This integration is key for expanding your professional network and reaching ideal clients.

  • Email and follow-up management

Beyond LinkedIn, Jason AI also assists in managing email communications and email handling features. It schedules follow-ups and ensures that no potential lead falls through the cracks.

While Jason AI is a powerful tool, it's important to consider its strengths and limitations:

Automation and sequences

Multi-Channel Sequences in Reply.io allow users to engage with potential customers across various communication channels. This feature is designed to scale your outreach efforts while maintaining a personal touch.

The tool can create personalized email templates based on prompts. Users can send cold outreach emails or invite clients to educational webinars using Reply. Here’s an overview of the most important elements here:

  • Users can create sequences in three ways: using a template, starting from scratch, or employing the 'magic' of JASON AI.
  • When creating a sequence from scratch, users have complete control over the steps, including email, LinkedIn interactions, calls, and more. On top of this, you have a variety of pre-made templates for different use cases, which can be customized and enhanced with Jason AI.
  • Reply.io offers a lot of customization features like variable insertion and ChatGPT integration, allowing for highly personalized communication.

The sequences can include emails, LinkedIn messages, calls, SMS, and WhatsApp messages, ensuring a comprehensive outreach strategy.

Reports and analytics

The Channel Efficiency Dashboard in Reply.io provides a comprehensive view of your outreach campaigns across various communication channels like Email, SMS, LinkedIn, Calls, and WhatsApp. They have a dashboard for each channel. Let’s go over each one quickly.

1. Channel efficiency dashboard

The Channel Efficiency Dashboard in Reply.io provides a comprehensive view of your outreach campaigns across various communication channels like Email, SMS, LinkedIn, Calls, and WhatsApp.

  • Key metrics: It displays crucial metrics such as the total number of prospects contacted, total touches, replies, and meetings booked.
  • Detailed analysis: For each communication channel, you can view the percentage of replies, total touches, and meetings booked, allowing for a detailed analysis of what's working and what's not.

2. Emails dashboard

This dashboard specifically tracks the performance of both automatic and manual emails.

  • Insightful data: It shows deliverability, open rates, replies, interest, and meetings booked for each time slot.
  • Team comparison: A unique feature is the team performance table, which allows for a comparison across different team members' sequences, templates, and email accounts.

3. LinkedIn dashboard

This dashboard is tailored for tracking LinkedIn activities.

  • It provides a summary of key metrics like the total number of people contacted, connections sent, conversion rates, messages sent, and replies.
  • The segmented column chart is particularly useful for analyzing each LinkedIn activity at different time points

4. Calls Dashboard

The Calls Dashboard is essential for teams that integrate calling into their sales process.

  • Critical call metrics: It shows the total number of calls made, average duration, percentage of positive calls, answered calls, and calls to contact.

5. Tasks Dashboard

This dashboard shows metrics related to the effectiveness of task completion in Reply.io.

  • Types of tasks: It covers all types of tasks, including calls, manual emails, LinkedIn, SMS, WhatsApp Messages, and to-do tasks.
  • Team performance: You can also view tasks completed per team member and the entire team, making it easier to track and improve team efficiency.

6. Team Performance Dashboard

This dashboard provides metrics related to your team's overall performance.

  • It includes total booked meetings, contact sequenced meetings, conversion touches per contact, auto touches, manual touches, and average response time.

Who is Reply.io's Analytics Best For?

Reply.io's Analytics is an indispensable tool for sales teams, marketing professionals, and agencies who need to track, analyze, and improve their outreach and communication strategies.

It's particularly beneficial for those who:

  • Engage in multi-channel outreach and need to understand the effectiveness of each channel.
  • Require detailed reports and analytics to fine-tune their strategies.
  • Manage a team and need insights into team performance and efficiency.
  • Operate in an agency setting and need to report and analyze campaign performance for different clients.

Reply.io's Analytics feature is not just about numbers; it's about providing actionable insights that can significantly impact your outreach and sales strategies.

With its comprehensive dashboards and detailed metrics, Reply.io stands out as a tool that not only helps you reach out to your audience but also helps you understand and improve every step of your engagement process.

Multichannel communication

Source: Reply.io

Reply allows users to leverage features that support multichannel communication to connect with prospects. It integrates phone, email, text messaging, and social media to automate outreach. Users can send personal emails and follow-ups, connect with prospects automatically on LinkedIn, schedule calls, and send SMS and WhatsApp messages.

Integrations

This CRM and sales engagement software works harmoniously with Gmail and other enterprise cloud systems.

Users can set up multiple integrations, customize them, and use them to automate their all-bound prospecting workflows. They can post messages on their Slack channels, add new invitees to Calendly, or add cold prospects to lists in Mailchimp.

Pricing

Reply has four different pricing plans that cater to different user requirements, and all have a 14-day free trial.

Free Plan: $0

Allows users to connect with potential clients and discover Reply.io before committing. They get:

  • AI sequence generator
  • 200 data credits
  • Sequence builder
  • Chrome extension

Starter Plan: $49 per user/month/annually

This plan is ideal for individual users. It includes:

  • Email automation
  • 1 mailbox/user
  • 5,000 data search credits
  • 50 AI credits
  • Email warm-up in mailtoaster.ai for free
  • Email open, click, and reply tracking
  • Basic reports
  • Advanced data filters and bulk reveal
  • Pipedrive and Hubspot integrations
  • Integrations via Zapier

Professional Plan: $89 per user/month/annually

This plan provides the full power of multichannel engagement and is suitable for sales teams. It offers the following features:

  • Multichannel automation
  • 5 mailboxes / user
  • 10,000 data search credits
  • 300 AI credits
  • Email warm-up in mailtoaster.ai for free
  • Email, Professional network, Calls
  • Task flows
  • Meeting scheduler
  • Triggers and actions
  • Salesforce and 100+ integrations
  • Advanced reports
  • Team features and permissions

Ultimate Plan: $139 per user/month/annually

This plan is ideal for teams with 20 users or more. Features include:

  • Premium support services
  • 15 mailboxes/user
  • 30,000 data search credits
  • 1,000 AI credits
  • Email warm-up in mailtoaster.ai for free
  • CSM
  • Deliverability service
  • SSO
  • API
  • SOC II compliance

Compared to the services you get, Reply.io is on the pricey side.

Its starter package only provides basic features (only 1 mailbox and 200 data credits).

Users in need of add-ons like extra mailboxes, email warmup, and email verification must pay more. The pricing limits how many people sales reps can contact monthly and how many sequences they can configure.

Ratings, Pros, and Cons

Rating ⭐⭐⭐⭐⭐

G2 4.6/5 (1,278 reviews) | Capterra 4.6/5 (96 reviews)

✅ Pros

  • Setting up email campaigns on Reply.io is incredibly easy. The user interface is intuitive, and users can organize prospects very well.
  • The platform contains templates, best practices, tips, an email health feature, and other tools that ensure sales reps capture the attention of prospects.
  • Reply.io allows SDRs to track delivery rates and responses and tailor future communication appropriately. Its reporting feature enables them to make informed decisions.

Automation

  • Suitable for various industries and purposes, including sales, recruitment, and PR.
  • Saves time by automating repetitive tasks while keeping the communication personalized.
  • Seamlessly integrates with Jason AI for enhanced content creation.

JASON AI

  • Automates repetitive tasks, freeing time for more strategic activities.
  • Enhances lead engagement, increasing the chances of conversion.
  • Offers flexibility in creating personalized outreach sequences.

❌ Cons

  • The Chrome extension doesn't work perfectly sometimes and must be reloaded until it does.
  • LinkedIn campaigns need to be improved—cookie session refreshing, adjustment of daily limits, and more.
  • The People tab lacks a log for communication with every prospect to help sales reps know how effective their communication is.

Automation

  • The wide array of features and options might be overwhelming for new users.
  • Maximizing the potential of the tool requires a certain level of familiarity with digital marketing strategies.

JASON AI

  • Might be overwhelming for new users unfamiliar with automation tools.
  • Primarily designed for LinkedIn, which may limit its use for those focusing on other platforms.

Reply.io vs lemlist

lemlist is one of the top alternatives to Reply.io which is more affordable. lemlist's sales acceleration tool offers better value for money and has a more simplified pricing structure.

If you’ve faced some challenges with Reply, you may be looking for an alternative. lemlist offers more communication features than Reply.io at an affordable price.

With lemlist, you can create multichannel sequences and subsequences based on each prospect’s interactions with your campaign, boosting your outreach results up to four times.

You can streamline processes, send personalized emails, manage follow-ups, and perform other sales processes on a centralized platform.

We pitted lemlist and Reply against each other, and the differences were not huge but noticeable. These are the features we compared.

  • Pricing: lemlist’s Starter plan offers more features but is cheaper than Reply’s. The plan starts at $39 per month, while Reply’s cheapest plan costs $60 per user, per month.
  • Email engagement: lemlist’s Standard plan has Lemwarm (for email warmup), an Email AI Assistant, and lets users send unlimited emails. Reply does not provide such features in its Starter plan but offers an email warmup feature in its Professional plan.
  • Personalization and AI Tools: lemlist’s AI assistant and personalized email templates simplify cold outreach. Reply also offers customizable templates, but Jason AI is only available in the paid plans.
  • Campaign management: lemlist lets users set goals, create automated steps, and track campaign performance. They can see which emails were opened and gauge prospects’ interest and engagement. Reply.io also lets users track the performance of their email campaigns and gain valuable insights into prospect engagement.
  • Integrations: lemlist integrates with all the popular sales and marketing tools—Zapier, Hubspot, Pipedrive, Salesforce, and more. Reply also integrates with many third-party tools, leveraging the benefits of different marketing technologies.
  • Unlimited emails: lemlist allows users to send an unlimited number of emails to prospects, while Reply offers users 200 emails per month (included in the subscription). Those who want to send unlimited emails must pay $29 per month.
  • 450M+ email database: lemlist has a huge database of verified professionals, while Reply’s database only has 140 million contacts. Additionally, Lemlist’s automated email finder and verifier make finding contacts easy.
  • Custom images with personalized text: You can personalize text, images, and CTAs in your lemlist outreach campaigns to drive engagement. Reply also provides image and text personalization features to help users create cold emails and drive replies.

Here’s a side-by-side view of the features of lemlist vs. Reply:

Feature lemlist Reply.io
Ease of use and setup
Affordable pricing
Integrated workflows for sales engagement
Domain tracking for email campaigns
Easy connection to third-party mail servers
Efficient reporting and analytics
Personalized emails and messages
Automation of follow-ups and email sequences
LinkedIn automation
Generate personalized campaigns with AI
Email AI assistant
Email templates and sequences
Campaign Performance Monitoring
Importing data from CSV files
Cold email outreach
Lead database 460M+ 86M+

Reply.io Review: Final Verdict

If you aren’t looking to get many leads and have a big budget, Reply.io is a good option.

But if you want an affordable Reply.io alternative that will help you connect with more prospects, lemlist is a perfect fit.

lemlist is easy to use, easy to connect with your CRM, offers more comprehensive features, and its AI and automation features will save you a lot of time.

After comparing lemlist and Reply.io features, we can say that you’ll convert more prospects with lemlist than with Reply.io.

Frequently Asked Questions (FAQs)

What is Reply tool?

Reply is an artificial intelligence-oriented sales engagement platform which helps sales teams identify potential leads. The ultimate goal is to engage these leads across multiple channels and facilitate the creation of newer opportunities.

Is Reply.io free?

No, Reply.io is quite costly. But each Reply.io plan offers a free 14-day trial for you to try out before commitment.

How much is Reply?

In addition to the free plan, Reply starts at $49 per user per month billed annually to $139 per user per month billed annually.

What are the benefits of using Reply?

Users say that Reply.io allow them to shorten the amount of time they need to spend on outreach and focus more on customer engagement strategy.

What are top Reply.io alternatives?

  • lemlist
  • Gmass
  • Outreach
  • Mixmax
  • Mailshake
  • Klenty
  • Apollo.io
lemlist team
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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization
Table
CDP Software
CRM Software
Approach
Data-centric
Customer-centric
Focus
Interactions across various channels and touchpoints, both online and offline.
Sales, marketing, and customer service interactions.
Functionality
Automatically collects, organizes, tags, and makes data available in real-time.
Helps businesses track customer interactions, sales pipelines, prospects, and service requests.
Goals
Personalized customer experiences across all channels.
Better customer relationships, streamlined processes, and improved profitability.
Benefits
Data integration, management, and accessibility, allowing for detailed analysis and segmentation.
Better communication within teams and with customers by organizing information about customer interactions and history.
Data Handling
Handles both identified and anonymous data, stitches together various data points.
Deals primarily with identified customer data.
Use Cases
Personalized marketing campaigns, targeted advertising, content customization across multiple channels.
Managing campaigns and leads, enhancing customer service, providing better customer support, increasing customer satisfaction and loyalty.
Examples
Insider, Bloomreach, Salesforce Marketing Cloud CDP
HubSpot, Salesforce Sales Cloud Lightning Professional, and Zoho CRM
CRM
Free plan
Best feature
Best for
Con
1. HubSpot CRM
square-check
Sales automation
Sales teams
Up to 1,000 contacts
2. Insightly
square-check
Custom fields
Basic needs
Not enough info about the free plan
3. Agile CRM
square-check
Deal and sales pipeline tracking
Small teams
Up to 10 users
4. Zoho CRM
square-check
Lead and contact management
Businesses of all sizes
Limited to 3 users
5. ClickUp
square-check
Unlimited tasks and unlimited members
Personal use
Up to 100MB storage
6. EngageBay
square-check
Live chat
Small and midsize enterprises
Up to 1,000 branded emails per month
7. Bitrix24
square-check
Unlimited users and 5 scrum teams
Big teams
Up to 5GB of cloud storage
8. FreshSales
square-check
Easy to use and simple setup
Beginners
Up to 3 users
9. Mailchimp
square-check
Very beginner friendly
Marketing teams
Send up to 500 branded emails per month
Type of Affiliate Marketing
Unattached
Related
Involved
Format
Paid advertising
Social media or YouTube channels
Dedicated website or blog
Focus
Quick income
Your niche
Your audience
Engagement with your audience
square-xmark
square-check
square-check
square-check
square-check
Very close connection with your audience
Pro
Little effort
Higher credibility thanks to your niche
Long-lasting and scalable
Con
Paid ads cost a lot
Potential for bias since you don’t use the thing you promote
Require time, effort, and dedication

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