Want to know if Reply.io is the right sales engagement platform for you?
The AI-powered sales engagement platform helps sales reps find leads, engage them on different channels, and convert them while keeping every touchpoint personal.
This review goes over the features, pros, cons, and most important elements to know if Reply.io is right for you.
Reply was founded with the vision of automating routine sales tasks, like sending prospecting emails and follow-ups. Over time, it expanded to help businesses increase their sales and revenue through AI-assisted communication.
The AI-powered sales acceleration tool helps improve the efficiency of sales teams by offering powerful communication tools.
Sales reps and marketers can easily connect with customers through multiple communication channels — LinkedIn, phone, email, and even WhatsApp and text.
They can automate the entire sales process, saving a lot of time.
Getting started is fairly easy. The interface is clean and straightforward.
You can find everything stacked at the top.
When you hover around sequences, you get a dropdown of three options: Sequences, Templates, and Outbox.
From there, you can choose to start your campaigns from Scratch or with the handy Jason AI which will be explained extensively in the features sections.
The people section is where you import your leads and contacts.
The data section allows you to access a database of over 86M+ contacts with filters that you can apply to match your ICP.
Accessing your unified inbox is pretty easy, and you can all of your channels and campaigns:
Reporting and data are a main part of your toolset with reply, and you can choose which one to view in one click:
We tested and researched all of the main features and use cases of Reply.io, and in this section, we’ll cover all you need to know about it.
One of the most exciting new features that sets Reply.io apart from its counterparts is the Jason AI automation. It’s particularly good for LinkedIn automation.
It’s primarily designed to automate and optimize your LinkedIn outreach and follow-up processes. Getting started with Jason AI is easy, just go to sequences, and click on “start with Jason AI”:
Here's a closer look at what it offers:
Jason AI enables users to automatically send tailored responses to their LinkedIn leads. This is crucial for higher engagement and ensuring timely communication with leads.
Users can create sequences for outreach, with options to use pre-designed templates or generate custom sequences using AI prompts. This flexibility allows for personalized and effective communication strategies.
Jason AI seamlessly integrates with LinkedIn, allowing users to manage multiple accounts and send connection requests to targeted profiles. This integration is key for expanding your professional network and reaching ideal clients.
Beyond LinkedIn, Jason AI also assists in managing email communications and email handling features. It schedules follow-ups and ensures that no potential lead falls through the cracks.
While Jason AI is a powerful tool, it's important to consider its strengths and limitations:
Multi-Channel Sequences in Reply.io allow users to engage with potential customers across various communication channels. This feature is designed to scale your outreach efforts while maintaining a personal touch.
The tool can create personalized email templates based on prompts. Users can send cold outreach emails or invite clients to educational webinars using Reply. Here’s an overview of the most important elements here:
The sequences can include emails, LinkedIn messages, calls, SMS, and WhatsApp messages, ensuring a comprehensive outreach strategy.
The Channel Efficiency Dashboard in Reply.io provides a comprehensive view of your outreach campaigns across various communication channels like Email, SMS, LinkedIn, Calls, and WhatsApp. They have a dashboard for each channel. Let’s go over each one quickly.
The Channel Efficiency Dashboard in Reply.io provides a comprehensive view of your outreach campaigns across various communication channels like Email, SMS, LinkedIn, Calls, and WhatsApp.
This dashboard specifically tracks the performance of both automatic and manual emails.
This dashboard is tailored for tracking LinkedIn activities.
The Calls Dashboard is essential for teams that integrate calling into their sales process.
This dashboard shows metrics related to the effectiveness of task completion in Reply.io.
This dashboard provides metrics related to your team's overall performance.
Reply.io's Analytics is an indispensable tool for sales teams, marketing professionals, and agencies who need to track, analyze, and improve their outreach and communication strategies.
It's particularly beneficial for those who:
Reply.io's Analytics feature is not just about numbers; it's about providing actionable insights that can significantly impact your outreach and sales strategies.
With its comprehensive dashboards and detailed metrics, Reply.io stands out as a tool that not only helps you reach out to your audience but also helps you understand and improve every step of your engagement process.
Reply allows users to leverage features that support multichannel communication to connect with prospects. It integrates phone, email, text messaging, and social media to automate outreach. Users can send personal emails and follow-ups, connect with prospects automatically on LinkedIn, schedule calls, and send SMS and WhatsApp messages.
This CRM and sales engagement software works harmoniously with Gmail and other enterprise cloud systems.
Users can set up multiple integrations, customize them, and use them to automate their all-bound prospecting workflows. They can post messages on their Slack channels, add new invitees to Calendly, or add cold prospects to lists in Mailchimp.
Reply has four different pricing plans that cater to different user requirements, and all have a 14-day free trial.
Allows users to connect with potential clients and discover Reply.io before committing. They get:
This plan is ideal for individual users. It includes:
This plan provides the full power of multichannel engagement and is suitable for sales teams. It offers the following features:
This plan is ideal for teams with 20 users or more. Features include:
Compared to the services you get, Reply.io is on the pricey side.
Its starter package only provides basic features (only 1 mailbox and 200 data credits).
Users in need of add-ons like extra mailboxes, email warmup, and email verification must pay more. The pricing limits how many people sales reps can contact monthly and how many sequences they can configure.
G2 4.6/5 (1,278 reviews) | Capterra 4.6/5 (96 reviews)
Automation
JASON AI
Automation
JASON AI
lemlist is one of the top alternatives to Reply.io which is more affordable. lemlist's sales acceleration tool offers better value for money and has a more simplified pricing structure.
If you’ve faced some challenges with Reply, you may be looking for an alternative. lemlist offers more communication features than Reply.io at an affordable price.
With lemlist, you can create multichannel sequences and subsequences based on each prospect’s interactions with your campaign, boosting your outreach results up to four times.
You can streamline processes, send personalized emails, manage follow-ups, and perform other sales processes on a centralized platform.
We pitted lemlist and Reply against each other, and the differences were not huge but noticeable. These are the features we compared.
Here’s a side-by-side view of the features of lemlist vs. Reply:
If you aren’t looking to get many leads and have a big budget, Reply.io is a good option.
But if you want an affordable Reply.io alternative that will help you connect with more prospects, lemlist is a perfect fit.
lemlist is easy to use, easy to connect with your CRM, offers more comprehensive features, and its AI and automation features will save you a lot of time.
After comparing lemlist and Reply.io features, we can say that you’ll convert more prospects with lemlist than with Reply.io.
Reply is an artificial intelligence-oriented sales engagement platform which helps sales teams identify potential leads. The ultimate goal is to engage these leads across multiple channels and facilitate the creation of newer opportunities.
No, Reply.io is quite costly. But each Reply.io plan offers a free 14-day trial for you to try out before commitment.
In addition to the free plan, Reply starts at $49 per user per month billed annually to $139 per user per month billed annually.
Users say that Reply.io allow them to shorten the amount of time they need to spend on outreach and focus more on customer engagement strategy.
G2 Rating | Price | Best for | Standout feature | Con | |
---|---|---|---|---|---|
4.9 star star star star star | $30/mo $75/mo $2,999/mo | Large, distributed sales teams | AI evaluation precision, gamified KPIs | Lack of tracking system | |
4.6 star star star star star-half | Not publicly available | Sales operations and finance teams | Powerful configurability | Limited training resources and complex to navigate | |
4.4 star star star star star-half | Not publicly available | Mid-market and enterprise businesses | Comprehensive incentive management | Potentially high cost and steep learning curve | |
4.7 star star star star star-half | $15/user/mo $40/user/mo Enterprise: custom price | Complex sales structures and businesses of all sizes | Complex sales structures and businesses of all sizes | Steep learning curve | |
4.6 star star star star star-half | Not publicly available | Collaborative teams | Connected planning | Complexity and steep learning curve | |
4.6 star star star star star-half | Not publicly available | Companies with complex sales structures | Complex incentive compensation management (ICM) with high efficiency and accuracy | Complexity for smaller teams and potentially high costs | |
4.7 star star star star star-half | Not publicly available | Companies who want to automate commission calculations and payouts | Simplicity and ease of use | Lack of features like redirection | |
4.7 star star star star star-half | $30/user/mo $35/user/mo Custom: upon request | Businesses that need a comprehensive and user-friendly sales compensation management software | Ease of use and adoption | Lack of ability to configure the product based on user needs | |
4.8 star star star star star-half | Not publicly available | Companies with modern sales culture and businesses who want real-time insights | A built-in dispute management and real-time visibility | Users say it works slowly, customer support is slow | |
4.9 star star star star star | $30/user/mo $50/user/mo | Smaller sales teams | Powerful automation | Lesser user base and average user interface | |
4.7 star star star star star-half | Not publicly available | Companies with scalable needs | Automated Commission Calculations | Lack of filtering by date, no mobile app |
PRM Tool | Rating | Feature | Pro | Con | Mobile App | Integrations | Free Plan | Pricing |
---|---|---|---|---|---|---|---|---|
4.65 star star star star star-half | Org-wide alignment | User-friendly layout and database | Suboptimal as a personal CRM | square-check | Lack of tracking system | square-check | Team: $20/month Business: $45/month | |
4.7 star star star star star-half | Social Media Integration | Easy contact data collection | No marketing/sales features | square-check | Lack of tracking system | square-xmark 7-day trial | $12/month | |
4.75 star star star star star-half | Block Functions | High customization capability | Not a dedicated CRM | square-check | Limited | square-check | Plus: €7.50/month Business: €14/month | |
N/A | Open-source | Open-source flexibility | Requires extensive manual input | square-xmark | Limited | square-check Self-hosted | $9/month or $90/year | |
3.1 star star star | Simple iOS app | Ideal for non-tech-savvy users | iPhone only | square-check iOS only | Limited | square-xmark 1-month trial | $1.49/month or $14.99/month | |
3.6 star star star star-half | Smart Contact Management | Feature-rich and flexible | Reported bugs | square-check | Rich | square-xmark 7-day trial | Premium: $13.99/month Teams: $17.99/month | |
4.4 star star star star star-half | Customizable Interface | Customizable for teamwork | Pricey for personal use | square-check | Rich | square-xmark | Standard: $24/member Premium: $39/member | |
4.7 star star star star star-half | Integrated Calling | Integrated Calling | Too sales-oriented & pricey | square-check | Rich | square-xmark 14-day trial | Startup: $59/user/month Professional: $329/user/month | |
4.8 star star star star star | Business Card Scanning | Business Card Scanning | Mobile only | square-check | Limited | square-check | $9.99/month | |
4.45 star star star star star-half | 160+ app integrations | Comprehensive integrations | No free app version | square-check | Rich | square-xmark 14-day trial | $29.90/month or $24.90/month (billed annually) |
Capterra Rating | Free Trial | Free Plan | Starting Price (excluding the free plan) | Maximum Price (for the most expensive plan) | Best for | |
---|---|---|---|---|---|---|
4.5 star star star star star-half | square-check 14-day | square-check | €15/month/seat billed annually | €792/month/3 seats billed annually + €45/month for each extra seat | Versatility and free plan | |
4.2 star star star star | square-check 30-day | square-xmark But it offers reduced price to authorised nonprofit organisations | €25/user/month | €500/user/month billed annually (includes Einstein AI) | Best overall operational CRM | |
4.3 star star star star star-half | square-xmark | square-check Limited to 3 users | Comprehensive incentive management | €52/user/month billed annually | Small-medium businesses and automation | |
4.5 star star star star star-half | square-check 14-day | square-xmark | €14/seat/month billed annually | €99/seat/month billed annually | Sales teams and ease of use | |
4.1 star star star star | square-xmark | square-check Limited 10 users | $9.99/user/month billed annually | $64.99/user/month billed annually | Free plan for very small teams up to 10 |
CRM goal | Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months. | ||||
SMART Breakdown | 1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation). | 2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking. | 3. Achievable: A 10% increase is possible based on historical data and potential improvements. | 4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives. | 5. Time-bound: The 6-month timeframe creates urgency and a clear target date. |
Actions | Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation. | Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior. | Step 3: Develop targeted landing pages with clear calls to action for qualified leads. | Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up. | Step 5: Track and analyze campaign performance to identify areas for optimization. |
Outcomes | Increased sales and revenue | Improved marketing automation ROI | Marketing and sales alignment | Data-driven marketing optimization |