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Cold Emailing
Pitchbox review: features, pros and cons, ratings
Noel Bouwmeester
May 23, 2024
May 23, 2024
|
7 min. read
Noel Bouwmeester
LAST UPDATED
May 23, 2024
READING TIME
7 min.
Backlinks are still a major Google ranking factor.
But actually building backlinks to your website is harder than ever.
Fortunately, some tools can help you scale your backlink outreach and make it easier to obtain backlinks.
One such tool is Pitchbox, which helps publishers, SEO agencies, and brands build backlinks to their online assets.
In this review, we’ll look at Pitchbox and what it can do for you.
Pitchbox features
➡️ Campaign: The campaign feature is central to all Pitchbox activities. This is where you create your backlink outreach campaigns. Multiple campaign types are available, such as blogger outreach, resource pages, link removal, and more.
➡️ Find prospects: One of Pitchbox’s best features is that you can search for prospects straight from its user interface. You can also find specific articles that match the content you’re building links to. Find targeted prospects by searching for keywords and topics. What’s more, Pitchbox automatically fetches the contact details for each website.
➡️ SEO tool integrations: Use SEO data from Ahrefs, SEMrush, Majestic, and more directly in Pitchbox, so you don’t have to switch apps while working.
➡️ Chasebox: A conditional follow-up feature that sends follow-ups if certain conditions are met. For example, you can set chase up emails to go out if a prospect has not replied after 7 days. If a prospect indeed hasn’t replied after that time, they will appear in the Chasebox.
➡️ Pipeline: This allows you to track your prospects' progress at each stage and group prospects by stage and other criteria.
➡️ Link monitoring: Link monitoring brings you all the stats in one place. Not only does it keep track of all the backlinks you’ve acquired through Pitchbox, but it also notifies you when one of the backlinks you've built disappears.
➡️ Unmatched emails: When doing email outreach, sometimes people reply from a different email address. Or you may have contacted a prospect through a contact form. In both cases, the email used to respond to you will be an unmatched email. You can find all of these through the unmatched email feature.
➡️ Detailed reporting: Check how your campaigns are performing. Also, when using multiple team members, you can see each individual team member's results here.
Pitchbox pricing 💵
One of Pitchbox's biggest drawbacks is its pricing.
With a $550/month for the professional, and $1,500/month for the enterprise plan, it is one of the most expensive outreach solutions available.
For yearly contracts, Pitchbox offers a 10.5% discount.
Pros & Cons
✅ Pros
❌ Cons
Specifically made for building backlinks
Expensive
SEO tool integrations so you don’t have to switch browser tabs all the time
Steep learning curve
Easy to find targeted prospects
The yearly plan is a 12-month contract
What customers say about Pitchbox 🗣️
G2 - 4.7/5 (91 reviews)
Capterra - 4.7/5 (41 reviews)
Pitchbox has many positive reviews.
Some customers have called it the best outreach tool:
Others have praised Pitchbox on how it makes the outreach process easier:
But just as with any software tool, some people have had less than stellar experiences with Pitchbox.
One customer complained about the “unmatched email difficulties” Pitchbox has thrown at him:
And another (verified) customer called Pitchbox good, but not great.
Pitchbox alternative
Pitchbox isn't the only outreach tool you can use to build backlinks.
lemlist, mainly used for sales outreach, also offers templates for SEO outreach.
It also offers some distinct features that can boost the effectiveness of your outreach campaign.
With everybody's inbox packed to the rafters, standing out is the only way to get replies and, thus, backlinks.
The best way to stand out is by using scalable personalization. And this is where lemlist shines.
Apart from the usual text variables, with lemlist, you can also:
👍 Personalize the images in your emails
👍 Send personalized videos
👍 Build personalized landing pages for your leads
👍 Use liquid syntax variables that automatically adapt to your lead’s position or specific information about your leads
Perhaps even more crucial to outreach success than personalization is reaching your prospects through multiple channels.
lemlist offers this multichannel outreach while, with Pitchbox, you can only do email outreach.
Imagine sending an email, followed by a LinkedIn invite or even a (voice) message.
Your prospects will be much more inclined to reply to you.
In fact, using a multichannel outreach strategy can more than double your response rate!
To get a better overview of how Pitchbox and lemlist stack up, here’s a feature comparison table:
Feature
Pitchbox
lemlist
Send backlink outreach campaigns
✅
✅
Multichannel outreach
❌
✅
Find prospects/leads
✅
✅
SEO tool integrations
✅
❌
Detailed reporting
✅
✅
Link monitoring
✅
❌
Pipeline
✅
✅ (through CRM integration)
Image personalization
❌
✅
Liquid syntax
❌
✅
Landing page personalization
❌
✅
Price of cheapest plan
$550/month
$39/month
Final Verdict 🧑⚖️
Pitchbox offers some distinct features for link-building outreach, like link monitoring and SEO tool integrations.
However, its outrageous pricing and lack of advanced outreach features may force you to consider other cold email tools.
lemlist offers next-level personalization and allows you to reach out to your prospects on multiple channels.
You need your perfect leads, but you want to plan your monthly budget. We get it. Here's a full breakdown to understand how much leads cost when you're using lemlist.
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