lemlist and its partners use cookies (or similar technology) to measure and analyse how our platform is used and to show ads based on your interests. By clicking "Accept", you agree to the above. You can change your preferences at any time in the Cookie Settings from the footer. For more info, check our Cookies Policy and Privacy Policy.
Deny
Manage
Accept
Manage cookies
Analytics
We need to measure events on this website. Why? Kinda like counting calories to have a good line.
Advertisement
No boring ads chasing you all over the internet. Interesting and relevant stuff, we promise.
Social
If you’re interested in the content of this website, we would love to stay connected on your social networks.
Done
Cold Emailing
How to see if someone read your email - 4 ways to see (for free)
Mihaela Cicvaric
June 9, 2023
April 1, 2023
|
7 min. read
Mihaela Cicvaric
LAST UPDATED
August 16, 2024
READING TIME
7 min.
You targeted the right audience and personalized your cold email, but still aren't getting replies?
There's a high chance that your prospects didn't even open your email.
If you don't know if someone read your email, you won't know whether to follow up and might miss new business opportunities.
In this article, you'll find out how to see if someone read your email so you can track your progress, follow up more effectively, and boost your reply chances!
4 ways to see if someone read your email
1. Request a read receipt
A read receipt is a notification confirming that your prospect received and opened your email.
Read receipts can appear as a pop-up notification when the recipient opens the email, requesting them to give immediate feedback. This method can be much more privacy-friendly, as your recipient will see straight off the bat that you are tracking that information.
Here's how to activate it in different email providers:
→ How to add a read receipt in Gmail
[ ] Login to your Gmail account
⬇️
Compose a new email
⬇️
More Options
⬇️
"Request read receipt"
P.S. This option only works for a G-Suite account linked to a business or organization.
→ How to add a read receipt in Outlook
[ ] Log into your Outlook account
⬇️
Compose a new email
⬇️
More Options "
⬇️
Request a Read Receipt"
Read receipts are a common way to check if your recipient has read or not your email, here are the things we like and dislike about using them ⬇️
PROS
CONS
Privacy-friendly
Not available in the free version (Gmail)
Useful for time-sensitive proposals
Can't be automated
2. Use Chrome extensions
You can use a Chrome extension to track your email open rates.
You can install these extensions directly into your web browser. The extension will then automatically include a tracking pixel within the body of the email.
Once the email has been opened, you will receive a notification where you can also check out when exactly it was opened. Therefore keeping good track of who could use a follow-up and when.
Click on the MailTag icon in the compose window's bottom-right corner
Click on the "Track" checkbox to enable tracking for your email
The Email Tracker 2.0 will automatically track your email's opening and send real-time notifications
To view the tracking details, go to your Sent folder and click the MailTag icon next to the email you want to track
While Chrome extension are very easy to use and require little to no set up, they still have their downsides.
PROS
CONS
Recipients won’t be bothered with popup notifications
Can be blocked
Requires minimal set-up
Dependent on the browser
3. Use email automation software
The best way to track your campaign performance is by using email automation software, such as lemlist.
In fact, if you’re serious about your cold email outreach, you need the advanced reporting that tools like lemlist offer.
It allows you to send, manage, and track all your campaigns from the same spot, which saves you hours of manual work and boosts your outreach efficiency.
In a single interface, lemlist users can see:
→ how many leads received their emails, how many opened, clicked, replied, and how many are interested
→ data for LinkedIn steps: how many invites (or connection requests) were sent, how many LinkedIn profiles they visited, and how many messages were sent
→ if API steps are included in a campaign, they will also appear in the results
You can also switch to the negative metrics of your campaigns to access the number of emails that bounced, the number of leads that are not interested, and how many of them unsubscribed.
These metrics can help you spot any deliverability issues and take steps to ensure your emails always land in your prospects' inboxes.
Tracking these metrics is important, as that's how you'll see if your campaigns are successful.
Your metrics will give you insights into what you should change to improve your results.
PROS
CONS
Detailed insights into all your metrics
Overreliance on metrics
All information in a single interface
Recipients won't know metrics are being tracked
You can test it out for free and always know your campaign status to approach your prospects in the best way and boost your replies.
4. Use an HTML image tag
A useful method for all coding pros out there is using an image tag in an HTML email.
Image tags in HTML can work as email tracking pixels, meaning that once the email has been opened the image will automatically be downloaded, and will send a notification to the sender tracking the date and time of when the recipient opened the email.
Image tags and Chrome extensions work in a very similar way, except that with image tags you have to embed the code directly within the body of the email.
If you’re worried about affecting your overall message or you’re just not a big fan of using images, don’t worry. Your image can be a small white square so it becomes invisible.
Recipient data can be collected if you fail to use proper encryption
There are a few tips you should keep in mind to ensure that you’re not violating your recipient's privacy or risking your own information:
Use end-to-end encryption
Disclose tracking
Only track relevant activity (date and time the email was opened)
Why tracking opens is essential for email outreach
You cannot improve what you cannot measure.
Measuring your campaign's success starts with the open rate. It's the pillar stat upon which all other stats are calculated.
If you don't know how many recipients open your email, you can't determine the effectiveness of your email outreach campaigns. You may get some conversions, but you can't actually calculate your conversion rate.
Additionally, your open rates tell you a lot about your email deliverability. Extremely low open rates mean your emails land in spam.
If you're not aware of your open rates, you may think that your emails suck and never fix your deliverability problems.
Finally, you cannot have a refined follow-up strategy if you don't know whether your recipient has opened your email. Ideally, you should send a different follow-up based on this information.
Advanced email automation tools like lemlist let you have conditional steps based on criteria like whether your email was opened.
Key takeaways
Tracking if someone reads your email helps you plan your follow-up approach to increase your chances of getting a reply.
For example, you can test different subject lines if your prospects don't find the current one catchy enough to open your emails.
But remember that the open rates aren't the only thing that should define the overall success of your outreach.
Check out what other metrics to track if you want to boost your outreach results and open new business opportunities. 🚀
Frequently Asked Questions
Can you tell if your email has been read without a read receipt?
Yes, there are a few more methods you can use to track if your emails have been read or not. Our personal favorite, you guessed it, are automation tools. In a single interface, you can keep track of all your relevant metrics, such as opened emails among others.
Will the recipient know if I request a read receipt?
Yes, the recipient can receive a popup notification requesting them to give immediate feedback. Some users find this intrusive and annoying.
Is tracking read emails ethical?
Yes, if done correctly, tracking read emails is ethical. However, if you border on intrusive or do not do your set up correctly (particularly with image tags) you could bump into privacy issues.
Can email tracking be blocked?
Yes, recipients can block the automatic downloading of images which will seriously impact the collection of data using image tags and/or Chrome Extensions.
Mihaela Cicvaric
Content Marketing Manager @ lempire | Sharing everything you need to get replies to your cold emails
Thanks! You've successfully subscribed to lemlist newsletter
Oops! Something went wrong while submitting the form.
You need your perfect leads, but you want to plan your monthly budget. We get it. Here's a full breakdown to understand how much leads cost when you're using lemlist.
Find out what an IMAP server is, how they synchronize your emails across multiple devices, and why they play a vital role in modern email communication.
%20(1)%20copy%20Cropped.avif)
.avif)
.avif)
