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Cold Emailing
Set Up Meetings: 2 best follow-up emails for scheduling an interview
lemlist team
June 11, 2023
March 15, 2020
|
7 min. read
lemlist team
LAST UPDATED
July 29, 2024
READING TIME
7 min.
So, you've sent your initial email, but no one scheduled a demo or interview with you?
Whether your end goal is to book a new demo, schedule an interview, or even schedule a meeting for a new job, these 2 best follow-up emails for scheduling an interview will help you.
But before we see them, let's first talk about follow-ups.
What are follow-ups and why are they important?
Essentially, follow-ups are the emails you send to your prospects after the initial email.
Not everyone will answer in your initial email - and that's completely okay.
Someone may not have liked like what you said, didn’t have time to do that, or didn't even see your initial email.
All circumstances are possible and highly probable.
Hence, to improve reply rates for cold email campaigns, we've got follow-ups.
As proof of this, here's the average reply rates you can get per follow-up email:
But, in this particular case, we're going to see the 2 best follow-up email templates for scheduling an interview.
1. Schedule a meeting for a role
This template got a 76% open rate and a 15% reply rate.
This template is a perfect example for recruiting agencies to get a meeting with a hiring professional.
The sequence starts by adding value in the initial and second emails, and then goes in for the meeting.
This template is ideal por recruitment professionals, HR consultants, and headhunters can use this approach to offer their services to companies in the process of expanding their teams.
After the initial email, we’re going to include two follow-ups.
In the first follow-up, we’ll be adding even more value than in the initial email.
The link is added separately which will make it stand out even more.
Forgot to add the link to the Notion document, you have all the info here: {{profile_notion_link}}
After this, we go in for the big ask: the meeting.
We’ve offered value, and now we just want the lead to guide us toward their specific needs.
What do you think of the profile?
Would you be against briefing me about the role?
{{signature}}
Why do I like this follow-up email template for scheduling an interview?
It's personalized
It's about them - not about you. As you can notice, the main purpose of this email is to build a relationship with your prospect and to bring them value.
Follow-ups do not guilt the lead into responding.
Now a couple of notes about this follow-up email template for scheduling an interview:
When creating follow-up emails in lemlist, just leave the subject line empty and it will be the same as in the previous email.
Don't worry - you don't actually need to create videos for everyone :) lemlist allows you to take one video, and make these "layers" personalized for everyone.
This sequence got a 72% open rate and a 16% reply rate.
This follow-up email template for scheduling an interview is perfect for sales consultants, marketing experts, and business development professionals
The best part is that it works if you have the leads’ email and if you only have their LinkedIn profiles.
To be more personalized, relevant, and engaging, include a hyper-personalized video that refeerences your target. This will make the email feel unique and special.
In the initial email you present a pain point, and a direct solution.
In the first follow-up, add exclusive and additional value. Once you’ve proved you have resources to back up your proposal, you can offer a meeting to discuss further.
Didn't include it in the playbook but you can also add video personalization like this:
This is the template a hiring agency is using:
Another video thumbnail a SaaS I know is using (most relevant for you)
They both book meetings with about 13% of their prospects with it.
I can free up some time to show you how to set up a picture like this to match the SaaS you sell.
As you can see - follow-up email templates are an important part of every cold outreach strategy - especially if your end goal is to schedule interviews or demos with your prospects.
At the end of the day, if you're selling tools or digital services - you will need to use these follow-up email templates.
They will surely improve your reply rate and help you schedule more demos and interviews each month.
But whatever follow-up email template you choose, make sure to use personalized images inside them.
Why?
There are a couple of reasons for that
They are original and will give you a great advantage
They can showcase your creativity
They're building a stronger bond and relationship between you and your prospect
Wondering how can you create your personalized images and videos?
You need your perfect leads, but you want to plan your monthly budget. We get it. Here's a full breakdown to understand how much leads cost when you're using lemlist.
Find out what an IMAP server is, how they synchronize your emails across multiple devices, and why they play a vital role in modern email communication.
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