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Cold Emailing
9 top tools to automate email personalization
Lucas Perret
June 12, 2023
April 27, 2023
|
7 min. read
Lucas Perret
LAST UPDATED
August 29, 2024
READING TIME
7 min.
Personalizing your cold emails increases average response rates by 32.7%.
In other words, email personalization is the key to getting more replies from your prospects.
If your email isn't personalized
⬇️
it won't catch your prospect's attention
⬇️
you won't have meetings booked
⬇️
and you won't be able to grow your business.
But researching your prospects' pain points and crafting unique emails takes hours of manual work…
So how can you hyper-personalize your outreach campaigns at scale and open new business opportunities?
In this article, get a suite of 9 tools that will save you hours of work, help your emails stand out, and boost your reply rates!
Tool
Top Features
Pricing
lemlist
Hyper-personalization; Automated follow-ups; ICP Generator; Email finder + verifier; AI Variables
lemlist is the ultimate personalization tool for those with busy schedules that can’t afford to deal with writer's block, or outreach.
lemlist is right there with you offering broad lead database, personalized icebreakers, task management, automated follow-ups and warmups, and so much more.
Concerning personalization, you can:
Use text variables to automatically personalize any part of your message, grab leads' attention, and build trust (e.g., intro line, pitch, CTA).
Use image variables with leads' names, logos, website screenshots, etc., to stand out from competitors' emails
Use video variables & custom thumbnails to give value to your prospects on a more personal level
Taplio offers a range of features such as post-scheduling, relationship building, lead generation, analytics, and more, all available within a single platform. Taplio's AI-powered content creation feature helps take the stress out of creating content.
Access detailed analytics to see the content where your target audience engaged the most and use it as personalized icebreakers
Create a LinkedIn CRM system to engage with specific replies and boost your reply chances
→ Free trial ✅
→ Paid plans:
Starter ($39/month billed yearly)
Standard ($65/month billed yearly)
Pro ($199/month billed yearly)
3. Clay
Rating ⭐⭐⭐⭐
G2 - 4.9/5 (136 reviews)
Overview:
With Clay, you can build lead lists automatically from built-in sources, such as LinkedIn.
Automatically find your prospects' information from 50+ different data sources in seconds - for example, their job title, company size, and industry, which can help tailor your email content to their specific interests and needs
Add your leads directly to a sales automation tool like lemlist, and send outbound campaigns in less than 5 minutes.
Access your CRM fields directly from LinkedIn so you have all the data you need to send personalized messages
Sync multichannel conversations without manual efforts
→ Free plan ✅
→ Paid plans:
Limited free plan
Essential ($29/month/user yearly billing)
Pro ($69/month/user yearly billing
8. Humantic.ai
Rating ⭐⭐⭐⭐
G2 - 4.8/5 (233 reviews)
Overview:
Humantic.ai can predict human behavior accurately.
How can this help?
Get insights about your prospect's personality so you can write messages that target their pain points and boost your reply chances - for example, whether they are critics, prefer working alone, etc.
Write generic emails in one click with Generative AI.
Reply.io is designed to automate personalized cold email campaigns and follow-ups.
With advancements in AI technologies, it helps you automate the communication process as much as possible while maintaining a personal touch.
How can it help?
Include automatic warmups and follow-ups to your sequence.
You can include LinkedIn steps in your sequence, including Connect requests, Messages, InMail, etc.
Pricing
→ Free plan
→ Paid plans
Reply offers three different tiers:
-> Sales engagement
Email Outbound: $49/month
Multichannel: $89/per user/month
Agency: $166/month
-> AI SDR: Starts at $259/month
-> AI Chat: Starts at $50/month
Key takeaways
Here are the top 3 reasons why you should send hyper-personalized emails with the help of 8 sales automation tools:
→ Prospects are more likely to engage with emails that address their challenges and are relevant to their needs
→ You're showing a willingness to go the extra mile in prospects' research which helps you build rapport more easily
→ You can stand out from other generic emails and catch your prospects' attention quicker
… which helps you book more meetings and grow your business! 🚀
P.S. Don’t miss out on the opportunity to see this ultimate 4-step framework that will give you tips on building personalized multichannel campaigns that get 17-30% reply rates! Only 45 mins. 100% value. 100% free.
Lucas Perret
Growth Manager @ lempire | Just a guy obsessed with tech & way it solves business problems
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