Without a suitable closing line, your email might flop, and you’ll get no response from your recipients.
It can be difficult to write an email closing line that strikes the right tone, communicates the message effectively, and resonates with the recipient.
So, how can you end emails to engage your prospects?
Let’s take a look at 15 email closing lines that will boost your conversion rates!
A more straightforward email closing line, "Thoughts?" is a casual invitation for your recipient to express their interest or give feedback on the topic.
It doesn't require a big commitment, and it allows the recipient to express their point of view about the topic.
When using this, ensure the situation allows for a more relaxed tone.
Offer something valuable.
Prove your recipient that you are there to provide them with valuable resources such as a free guide, e-book, or study case.
Add this closing line at the end of your first emails to build trust and establish yourself as an industry expert.
"Learn more about" is a gentle prompt for readers to delve further into your product or service without asking for a significant commitment. It nudges them closer to conversion by offering more information.
Questions providing alternatives are concise and effective email closing lines, especially when clarity and decision-making are essential.
They prompt your recipient to give you an answer based on their preference and keep the dialogue going.
You can also ask them if they want to continue the conversation by email or switch to a more informal channel such as LinkedIn or other social media platforms.
Use this closing line for introductory emails.
It shows that you are open to further communication without putting pressure on your recipient. It's up to them if they get back to you.
Ensure your message has targeted and relevant information to get more replies with this closing line.
This email closer provides a straightforward and helpful offer to your recipient. Tell them about an insightful white paper, video, blog post, or article that could benefit them.
Not only will this get you a reply, but it's an efficient way to establish authority.
Just make sure you have a good understanding of their challenges or difficulties.
This is a good closing line if you've already discussed your recipient's pain points or challenges.
It shows your availability and willingness to assist them as needed. It encourages your recipient to get back to you with any questions or concerns or if they need further support.
Of course, if you're willing to help, ensure you have the necessary experience. Otherwise, you'll lose your credibility as an industry authority.
This closing line invites your recipient to share their experiences or challenges. Besides getting you a reply, this email closer will help you build a relationship.
The email recipient can iron out their business difficulties, and you can provide them with an article, blog post, podcast, YouTube video, etc, that can help them.
Or you can ask them for a meeting and discuss how your product or service will help.
You can use it to spark discussions, gather feedback, or start a collaboration on a particular topic.
Just make sure you're sharing something exciting or interesting enough to increase your chances of getting a reply.
It also works as a lead-qualifying technique, as you determine if they are interested in the proposed topic.
Talking about industry trends, unusual business strategies, or new compliance rules is a good way to get the prospect's attention and encourage a reply.
It gives your prospects a chance to share insights or updates about their work and the challenges they might encounter.
This closing line helps you establish yourself as someone up-to-date with the industry's best practices.
This value-driven email closing line will help you build a relationship with your recipient.
It only works if you can offer insightful feedback, so ensure you have proper research to support your response.
Proposing a time slot for a meeting is an efficient way to ensure that the meeting takes place. However, your recipient may not be available on the date and time you've suggested. So you'll have to go back and forth until you find a time slot when you are both available.
Also, it may not be as efficient for prospects living in a different country or time zone. You have to consider the time zone difference and bank holidays.
It shows that you're ready to engage in further dialogue or clarification on the topics discussed in the email. It's a good opportunity to discuss how your service or product can help them.
Without specifying a date and time, you respect their time and availability.
This email closing line is similar to the one above. However, inviting clients to choose the date and time shows you care about their time and availability.
When prospects decide on the details, they are more likely to prioritize and make time for the meeting.
This is a concise and direct invitation for your recipient to engage in a short conversation. It's a small commitment on their side, as you won't take much of their time.
Ask them to choose the date and time, and you get yourself a meeting with a new client!
Without a closing line, how are your leads supposed to know what they should do next?
Most recipients only skim your emails, so use the closing line to tell why you reached out. Having no CTA results in missed engagement opportunities, reduced conversion rates, and lost sales opportunities.
One of the most common cold email mistakes is to use vague closing lines.
Generic closing lines such as “Click here” don’t give your recipient any information on why do it.
Or any other alternative that sounds too good to be true.
Not only will this make your recipients unsubscribe, but spam filters will flag your message. No matter how good your offer is, write naturally and fit the tone of your message.
Stiff or overly formal closing lines may leave an insincere impression. Also, it will make your message feel generic, tanking your response rates.
Furthermore, stay away from unprofessional humor, especially when reaching out to someone with a different cultural background.
Closing lines with industry-specific jargon or acronyms might confuse recipients unfamiliar with the terms. Keep your closing lines text simple and engaging.
#1 Don’t forget to add a closing line to your cold emails.
#2 Include a clear and straightforward closing line. Use action-orientated language.
#3 Whenever possible, personalize closing lines.
#4 Match the closing line to the emails’ content.
#5 Use email A/B testing to try multiple closing lines and determine what works best.
With a tool like lemlist, you can personalize closing lines and other text variables at scale and test multiple line options - all on autopilot.
Give lemlist a try for free - no card required.
G2 Rating | Price | Best for | Standout feature | Con | |
---|---|---|---|---|---|
4.9 star star star star star | $30/mo $75/mo $2,999/mo | Large, distributed sales teams | AI evaluation precision, gamified KPIs | Lack of tracking system | |
4.6 star star star star star-half | Not publicly available | Sales operations and finance teams | Powerful configurability | Limited training resources and complex to navigate | |
4.4 star star star star star-half | Not publicly available | Mid-market and enterprise businesses | Comprehensive incentive management | Potentially high cost and steep learning curve | |
4.7 star star star star star-half | $15/user/mo $40/user/mo Enterprise: custom price | Complex sales structures and businesses of all sizes | Complex sales structures and businesses of all sizes | Steep learning curve | |
4.6 star star star star star-half | Not publicly available | Collaborative teams | Connected planning | Complexity and steep learning curve | |
4.6 star star star star star-half | Not publicly available | Companies with complex sales structures | Complex incentive compensation management (ICM) with high efficiency and accuracy | Complexity for smaller teams and potentially high costs | |
4.7 star star star star star-half | Not publicly available | Companies who want to automate commission calculations and payouts | Simplicity and ease of use | Lack of features like redirection | |
4.7 star star star star star-half | $30/user/mo $35/user/mo Custom: upon request | Businesses that need a comprehensive and user-friendly sales compensation management software | Ease of use and adoption | Lack of ability to configure the product based on user needs | |
4.8 star star star star star-half | Not publicly available | Companies with modern sales culture and businesses who want real-time insights | A built-in dispute management and real-time visibility | Users say it works slowly, customer support is slow | |
4.9 star star star star star | $30/user/mo $50/user/mo | Smaller sales teams | Powerful automation | Lesser user base and average user interface | |
4.7 star star star star star-half | Not publicly available | Companies with scalable needs | Automated Commission Calculations | Lack of filtering by date, no mobile app |
PRM Tool | Rating | Feature | Pro | Con | Mobile App | Integrations | Free Plan | Pricing |
---|---|---|---|---|---|---|---|---|
4.65 star star star star star-half | Org-wide alignment | User-friendly layout and database | Suboptimal as a personal CRM | square-check | Lack of tracking system | square-check | Team: $20/month Business: $45/month | |
4.7 star star star star star-half | Social Media Integration | Easy contact data collection | No marketing/sales features | square-check | Lack of tracking system | square-xmark 7-day trial | $12/month | |
4.75 star star star star star-half | Block Functions | High customization capability | Not a dedicated CRM | square-check | Limited | square-check | Plus: €7.50/month Business: €14/month | |
N/A | Open-source | Open-source flexibility | Requires extensive manual input | square-xmark | Limited | square-check Self-hosted | $9/month or $90/year | |
3.1 star star star | Simple iOS app | Ideal for non-tech-savvy users | iPhone only | square-check iOS only | Limited | square-xmark 1-month trial | $1.49/month or $14.99/month | |
3.6 star star star star-half | Smart Contact Management | Feature-rich and flexible | Reported bugs | square-check | Rich | square-xmark 7-day trial | Premium: $13.99/month Teams: $17.99/month | |
4.4 star star star star star-half | Customizable Interface | Customizable for teamwork | Pricey for personal use | square-check | Rich | square-xmark | Standard: $24/member Premium: $39/member | |
4.7 star star star star star-half | Integrated Calling | Integrated Calling | Too sales-oriented & pricey | square-check | Rich | square-xmark 14-day trial | Startup: $59/user/month Professional: $329/user/month | |
4.8 star star star star star | Business Card Scanning | Business Card Scanning | Mobile only | square-check | Limited | square-check | $9.99/month | |
4.45 star star star star star-half | 160+ app integrations | Comprehensive integrations | No free app version | square-check | Rich | square-xmark 14-day trial | $29.90/month or $24.90/month (billed annually) |
Capterra Rating | Free Trial | Free Plan | Starting Price (excluding the free plan) | Maximum Price (for the most expensive plan) | Best for | |
---|---|---|---|---|---|---|
4.5 star star star star star-half | square-check 14-day | square-check | €15/month/seat billed annually | €792/month/3 seats billed annually + €45/month for each extra seat | Versatility and free plan | |
4.2 star star star star | square-check 30-day | square-xmark But it offers reduced price to authorised nonprofit organisations | €25/user/month | €500/user/month billed annually (includes Einstein AI) | Best overall operational CRM | |
4.3 star star star star star-half | square-xmark | square-check Limited to 3 users | Comprehensive incentive management | €52/user/month billed annually | Small-medium businesses and automation | |
4.5 star star star star star-half | square-check 14-day | square-xmark | €14/seat/month billed annually | €99/seat/month billed annually | Sales teams and ease of use | |
4.1 star star star star | square-xmark | square-check Limited 10 users | $9.99/user/month billed annually | $64.99/user/month billed annually | Free plan for very small teams up to 10 |
CRM goal | Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months. | ||||
SMART Breakdown | 1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation). | 2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking. | 3. Achievable: A 10% increase is possible based on historical data and potential improvements. | 4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives. | 5. Time-bound: The 6-month timeframe creates urgency and a clear target date. |
Actions | Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation. | Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior. | Step 3: Develop targeted landing pages with clear calls to action for qualified leads. | Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up. | Step 5: Track and analyze campaign performance to identify areas for optimization. |
Outcomes | Increased sales and revenue | Improved marketing automation ROI | Marketing and sales alignment | Data-driven marketing optimization |